Commerce and Management
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Item Ramayana Trail as a Cultural Tourism Product in Sri Lanka: New Paradigm for Destination Marketing(Faculty of Commerce and Management Studies, University of Kelaniya, 2017) Fernando, P. I. N.; Sarangi, P.Tourism could consider as the most booming sector in service economy where the novel paradigms popular among tourism destination that leads for huge competition. Ramayana Trail is an untapped market, which symbolizes eminent synthesis of Sri Lankan and Indian cultural values. Ramayana Trail is featured novelty nature in tourism industry which was recognized by the least and crucial to promote as more than fifty sites were located in Sri Lanka with the ability to influence tourists for diversified experiences. The objective of the study to identify the potentiality to promote of Ramayana Trail as a cultural tourism product with special reference to Uva and central province through the investigation of tourist‘s profile, existing awareness and destination attributes. Sample size is 120 tourists and for data collection semi structured questionnaire and interview method were adopted. Findings reveal that the existing level of awareness is low among foreign tourists. Comparably Indian tourists are aware about the legend but not for the Ramayana sites. Attraction has been identified as the most significance destination attributes and promotion of Ramayana trail as a cultural tourism product has been recommended through government intervention and websites, blogs and social media marketing tools.Item Impact of Marketing Mix Element on Customer Purchase Intention With Reference To Lubricant Market in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Bamunusinghe, K.B.H.M.; Wijenayake, S.I.This research was conducted to find out the Impact of Marketing Mix element on the customer purchase intension for lubricant products market in Sri Lanka. Researcher has found out that there is a positive relationship among marketing mix and customer purchase intension. For the partial perspective, the study suggests some strategies for the management of Lubricant Product industry. Also mention some further research areas. A sample of 100 respondents who are above 20 years of age and who are capable of making decisions of vehicle maintenance from Colombo and Gampaha districts were selected to conduct the study. A questionnaire based survey was conducted to collect data and stated hypotheses were tested using correlation and regression analysis. SPSS was used as the data analysis tool. Results of the research provide insights for lubricant market to make marketing mix decisions.Item A Study of the Relationship between Rewards and Employee Motivation (With Special Reference to Sri Lanka Insurance Corporation).(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Nishshanka, N.B.A.P.S.; Fernando, P.M.P.Increasingly, organizations are realizing that they have to establish an equitable balance between the employees’ contribution to the organization and the organization’s contribution to the employees. Establishing this balance is one of the main reasons on offering rewards as a tool to increase employee motivation. In Sri Lankan insurance industry, non-executive marketing officers are now playing a significant role of generating revenue. Therefore, Sri Lanka Insurance Corporation must identify which factors are affecting to the success of the employee motivation within the insurance industry. The study focused on Pay, Benefits, Promotion, and Recognition as independent variables and Employee Motivation as the Dependent variable. 120 respondents were selected as the sample for the study using the convenience sampling technique. The results of the research indicated that there is a strong positive relationship between all four variables of rewards and employee motivation. And the research findings and recommendations can be used for further researches to identify further factors leading to higher motivation from non-executive employees within the insurance industry.Item Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo District(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Fernando, T.M.D.; Fernando, P.M.P.Developing and managing Brand Equity for a brand is considered as a critical issue for most of the industries. Having too many brands around the customer and competitive marketing and promotion campaigns can be a cause to create a brand confusion in customers mind. Multinational companies like Pizza Hut, KFC and McDonalds’ coming in to the local market using franchise model may use innovative strategies to build up their brand loyalty in local context. On this research, researcher tries to identify the most important factors that affect brand loyalty in fast food restaurants. The researcher identified Atmosphere, Promotion, Value Addition, Food Provided, Price, Brand Image and Service Quality through a comprehensive literature review as factors leading to branding loyalty. The research was conducted in Colombo District with a sample of 140 respondents. Survey method was used as the research strategy and a self-administered, structured questionnaire was distributed among respondents to collect data for the study. Hypothesis were tested using regression analysis and results showed that atmosphere is the most prominent factor when it comes to customer brand loyalty of fast food restaurants while other variables indicated a moderate to weak influence on brand loyalty.Item Ramayana Trail as a Cultural Tourism Product in Sri Lanka; New paradigm for Destination Marketing(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Fernando, P.I.N.; Sarangi, P.Tourism is the most booming sector in service economy where the novel paradigms are popular among tourism destinations that lead to huge competition. Ramayana Trail is an untapped market which symbolizes eminent synthesis of Sri Lankan and Indian cultural values. Ramayana Trail features novelty nature in tourism industry which has been recognized by the least. Further there are more than fifty Ramayana related sites located in Sri Lanka. Hence it is crucial to promote this trail in order to persuade tourists for diversified experiences. The objective of the study is to identify the potentiality to promote of Ramayana Trail as a cultural tourism product with special reference to Uva and central province through the investigation of tourist‘s profile, existing awareness and destination attributes. Sample size was 120 tourists and for data collection semi structured questionnaire and interview method were adopted. The findings reveal that the existing level of awareness on Ramayana Trail is low among foreign tourists. However, Indian tourists are aware about the legend but not the Ramayana sites. Attraction has been identified as the most significant destination attribute and promotion of Ramayana trail as a cultural tourism product has been recommended through government intervention and websites, blogs and social media marketing tools.Item Impact of Job Satisfaction on Job Performance of IT Professionals: With Special Reference to Sri Lanka(2014) Hettiarachchi, H.A.H.Job Performance of employees lays the foundation to achieve desired organizational goals and objectives. Individual employee’s job performance is influenced by various combinations of factors. Thus, this research study seeks to examine the impact of Job Satisfaction on Job Performance of Information Technology (IT) Professionals specifically Software Engineers. The study examined whether Job Satisfaction in terms of Pay, Promotion, Supervision and Work itself dimensions has an influence on Job Performance. The research study employed a deductive research approach. The survey method was used as a research strategy and the questionnaires were used in data collection. The statements of the questionnaire were measured using five point likert scale. Simple Random Sampling was used and the data collected from 203 respondents were extensively used to derive conclusions. The data was analyzed using Mean score, Standard Deviation, Correlation analysis and Regression analysis. All hypotheses were substantiated and it was found that 16.9% of Job Performance was affected by Job Satisfaction altogether with Pay, Promotion, Supervision and Work itself. Also it was discovered that there were positive relationships among Job Performance and the four Job Satisfaction dimensions. Even though employee Job Satisfaction has a considerable influence on Job Performance of IT Professionals, this study encourages further investigating on finding additional factors which may affect.