Commerce and Management

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Has files: YesSubject: search.filters.subject.Opportunity Recognition

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    Perception of Situations and Opportunity Recognition: Development of a Conceptual Model.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Nimeshi, G. K. S.; Mallika, M. C. K. H.; Ranasinghe, R. S. L. B.; Sarathchandra, K. S. H.; Dissanayake, D. M. N. S. W.
    The multidimensional view of opportunity recognition is addressed differently by number of scholars. However theoretical bases in this regard are still fragmented. We addressed the suggestion of Shepherd, (2015) and develop a conceptual framework on perception of situation as opportunity. Perception of situation as opportunity, prior knowledge, prior experience and processing style have been identified as main constructs of the study. Pertaining propositions were established and finally the conceptual model was developed to depict the perception of situation as opportunity. Also, the application of these constructs in a different context has significant implications. Finally, we confirmed that, more scholarly investigations are required in this regard to validate the applicability of the model.
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    The Study on Identifying the Relationship between Opportunity Recognition and Sustainability in Small Business in Sri Lanka
    (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Perera, H.R.L.; Perera, K.T.J.C.M.; Rodrigo, B.K.U.P.; Gunawickrama, K.M.; Perera, P.V.H.N.D.; Ranasinghe, R.D.M.; Nanayakkara, K.A.D.C.A.; Rajakaruna, P.S.; Prasanna, M.N.A.; Suraweera, S.A.G.L.
    Entrepreneurship nowadays is one of the fastest developing and expanding fields in the modern economic settings. Present in every industry and on both corporate and small business level, entrepreneurs are often regarded as the driving economic force for improvements and expansion. Nevertheless, with both scholars and practitioners increasingly recognizing the importance of this field and related research areas, an aspect receiving the most attention is the opportunity recognition and idea generation process. This study intends to identify whether high level opportunities mediate the relationship between opportunity recognition and firm’s sustainability. The key constructs which give more concern in the research are sustainability & opportunity recognition. A questionnaire will be used to collect data as a methodology of the research. 150 samples of entrepreneurs are to be selected & descriptive statistics will be used to analyze data. The study will generate new factors which will restrict to identify high level of entrepreneurial opportunities for Sri Lankan entrepreneurs.