Commerce and Management
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Item A Review on E-Banking Adoption in the Context of E-Service Quality(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Gayan Nayanajith, D. A.; Weerasiri, R. A. S.; Damunupola, K. A.Fast-paced expansion of information and communication technology (ICT) revolutionizes different facets of contemporary human life and global economic landscape to a greater extent. Within technological transformation arena, retail financial services which includes retail banking activities performs a pivotal role. Technological advancement and internet facilities have demanded rapid changes radically in the financial services sector service delivery. E-banking facilitates bank customers to engage in an array of banking services via banks’ official websites. Amidst these changes e-banking adoption has gained limelight as a researchable notion owing to challenges attributed in different markets and country contexts. This article review founded on the concept of e-banking adaption in line with theoretic and empirical discussions. Hence, literature review was exploited as the main research tool. Research paper attempted to introduce practice related insights by discussing cases that were found within the domain of e-banking adoption. Article is organized as a concept paper to emphasize some of the case evidences with special reference to consumer electronic banking whilst arguments have been supported empirically. Importance of customer awareness, innovativeness, service quality, trust and security aspects related to e-services and prioritizing of marketing to motivate adoption of e-banking solutions has been unveiled by the discussions. In conclusion, paper postulates directions for the future researches in line with empirical justifications.Item Impact of Celebrity Brand Endorsement on Consumer Buying Behaviour on Modern Trade in Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Udovita, P. V. M. V. D.This paper has been developed as a conceptual paper by rationalizing the existing literature sources to build arguments on two main concepts namely Celebrity Endorsement and consumer brand behaviour on Sri Lankan modern trade industry. This study is specially focused on Sri Lankan modern trade sector which has remarked a significant position in the local economy. It shows a higher degree of contribution in the practical scenario of celebrity endorsements in the Sri Lankan modern trade industry, but empirical knowledge is lack to investigate how celebrity endorsements works in modern trade industry branding perspectives. The study based on empirical studies basing the Tears model by Shimp (2003) indicated that trustworthiness, expertise, attractiveness, respect of the celebrity are key factors that impact on celebrity endorsement. Finally, it concludes the paper with some research directions and priorities for the future studies.Item Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Munasinghe, A.; Dissanayake, D. M. R.Industrial sector organizations require some specific focus when developing brands to their institutional and domestic customer segments. Brand trust plays a significant role when it comes to establishing strong brand relationships with consumers. This paper mainly focuses to empirical gaps and practice issues found within the cable brands in Sri Lanka to identify the major research questions and the purposes. Alongside, impact of brand trust on brand evangelism was examined addressing to the empirical justifications and practice gaps found in Sri Lankan cable market. Stratified cluster sampling method was employed and 225 questionnaires were distributed amongst end-users of B2C market. Accordingly, quantitative method was occupied with a questionnaire to execute the survey investigating how brand trust influences three sub divisions of brand evangelism. Three hypotheses were formulated and tested via Structural Equation Modelling (SEM) supported by a Confirmatory Factor Analysis (CFA) produced with AMOS-23 software version. Results proved brand trust results purchase intention and positive referrals on cable brands whilst the impact of brand trust on spreading negative referrals on competitive brands was not proved. Paper highlights the managerial implications based on the key findings and future research directions were proposed accordingly.Item Effect of The Leader – Member Relationship on the Organizational Commitment towards Sales Force Turnover Intention of Fast Moving Consumer Goods (FMCG) Sector of Sri Lanka: A Conceptual Review(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Wimalana, N.; Dhammika, K.A.S.; Fernando, W.R.P.K.Leader –Member relationship (LMX) has been identified by many scholars as an antecedent towards the Organizational Commitment (OC) of the employees. Many academics have concluded that OC is the strongest predictor towards employee turnover. This theory has been tested in the Western world but unfortunately very little literature is found in the Asian Context. When you look at more specifically in the Sri Lankan context with a focus on the sales force in the FMCG industry, the theoretical support on the relationships amongst these variables is almost zero. Few research conducted in this arena has identified that the sales force turnover is a critical issue faced by the FMCG industry during the post- war era in Sri Lanka. Therefore, this study intended to enlighten the knowledge on the antecedents towards the sales force turnover in the FMCG industry in Sri Lanka with a clear focus on the organizational commitment of the members in the sales force influenced by the leader member relationship. The discussion of empirical thoughts supports the managers in the industry to consider sale force motivation strategies holistically rather limiting to financial perspectives. Paper concluded the future research directions addressing to the key empirical contents discussed.Item Smart City Concept and Review on Strategic Readiness of Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017) Liyanage, S.; Dissanayake, D. M. R.Smart city concept is one of the sought after strategies in many countries whereas the role of information communication technology (ICT) is broadly highlighted within. Recent studies extendedly discuss the contents and the integrated nature of the smart city concept. Sri Lanka is also attempting to initiate some massive projects in which smart cities become resulted. However, it requires comprehensive policy framework and the execution strategies to activate smart cities. This has found challenges even though it makes huge potential for different industries and lifestyles of the related communities. Alongside, explaining the essentials for smart city concept in Sri Lanka was the main focus of this paper. Authors followed a comprehensive literature review as the main research tool to investigate the empirical thoughts and findings related to smart city concept to explain the integrated contents of it. Alongside, paper attempted to discuss the key components and integrated concepts towards smart city concept providing policy makers to frame smart city strategy with supportive inclusions. It has made a special attention to Sri Lankan context by reviewing the policies and strategies made on related projects and programs on information communication technology (ICT) to reveal the readiness of the nation towards smart city development perspectives. Specific attention was made to link the discussion on how smart city model and the role of ICT should act connectively for economic sustainability. Paper presented a conclusion by proposing the future research and policy development directions to examine the effective strategies to plan and execute smart cities in Sri Lanka.Item The Impact of IFRS Adoption on Quality of Accounting Information: Evidence from Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2019) Yasas, T. G.; Perera, H. A. P. L.The aim of this study is to examine the effect of International Financial Reporting Standards (IFRS) adoption on quality of accounting information in terms of value relevance of listed manufacturing companies in Colombo Stock Exchange. At present, countries are mandated or permitted to apply IFRS in preparation of their financial statements. There are many studies available on IFRS adoption internationally. However, there is no clear evidence that IFRS adoption enhances the quality of accounting information pertaining to Sri Lankan context. This study employs 29 listed manufacturing companies with both pre-IFRS (2009-2011) and post-IFRS (2013-2015) information. Data were analyzed using multiple regression method. Results showed that value relevance of accounting information has not significantly improved in the post-IFRS period than the pre-IFRS period. Further studies are encouraged to conduct on investigating the impact of IFRS adoption on the quality of accounting information by expanding the sample size.Item Consumer Ethnocentrism and Its Influence on Impulsive Buying Behav- iour in Sri Lankan Milk Powder Market: The Moderation Effect by the Consumer Impulsiveness Traits(Faculty of Commerce and Management Studies, University of Kelaniya., 2018) Karunaratne, L. G. A. S.; Wanninayake, W. M. C. B.The dairy industry faced an unexpected and serious crisis regarding the Dicyandiamide (DCD) factor. Then an impulsive buying situation was raised and the milk powder brands were focusing on the ethnocentric appeal to rebuild their brands in the market. In buying the milk powder brand in this impulsive situation the impulsiveness personality trait of the customer has raised as an influential for the buying process. Therefore, identifying the impact of the Ethnocentrism on the Consumer Impulsive Buying Behaviour moderated by the Consumer Impulsiveness trait is the key issue of this study. The hypotheses were formulated to verify the relationship between the variables; in order to answer the research questions. The data collection was done with a sample of 350 consumers. The tool used to collect data was a questionnaire and it was developed using already developed measurements by researchers. The key findings of the study were that the Sri Lankan dairy product consumers have medium level Impulsiveness and there is a positive relationship between Ethnocentrism and Impulsive Buying Behaviour. But when this relationship is moderated by the Impulsiveness trait the relationship gets stronger. When the ethnocentric consumers involve in the purchasing, most of the time, goes with a pre-planned purchasing decision. Therefore, all the local and multinational companies should get into activities that can stimulate and arouse the impulsiveness personality trait of the milk powder consumers. Then the consumers who have the ethnocentrism trait will stimulate to go for impulsive buying.Item The Forensic Accounting in Sri Lanka “Perception of Professional Accountants”(Faculty of Commerce and Management Studies, University of Kelaniya., 2017) Rathnasiri, U. A. H. A.; Bandara, R. M. S.The forensic accounting has been molded and shaped by many aspects including the economy, society, legislation and corporate failures arose all over the world time to time. Over the last few years, investigations on financial crimes and corruptions were given an immense attention in Sri Lanka. The current study investigates the perceived opinions of accounting professionals on important skills need to be developed by a forensic accountant, factors that help to develop forensic accounting practice and understanding the different roles of auditor and forensic accountant. Structured questionnaire was used to gather data from 30 professional accountants representing 20 in public practice and 10 in business and descriptive statistics were used to analyze the findings. The study revealed that the professional accountants are on the view that possess with multidisciplinary skills is paramount importance to perform as a forensic accountant. Further it was noted that the awareness on the different roles of auditor and forensic accountant is at the average level among the professionals and they are on the opinion that the government should play a vital role by providing statutory empowerment to uplift the discipline of forensic accounting in Sri Lanka.Item Ramayana Trail as a Cultural Tourism Product in Sri Lanka: New Paradigm for Destination Marketing(Faculty of Commerce and Management Studies, University of Kelaniya, 2017) Fernando, P. I. N.; Sarangi, P.Tourism could consider as the most booming sector in service economy where the novel paradigms popular among tourism destination that leads for huge competition. Ramayana Trail is an untapped market, which symbolizes eminent synthesis of Sri Lankan and Indian cultural values. Ramayana Trail is featured novelty nature in tourism industry which was recognized by the least and crucial to promote as more than fifty sites were located in Sri Lanka with the ability to influence tourists for diversified experiences. The objective of the study to identify the potentiality to promote of Ramayana Trail as a cultural tourism product with special reference to Uva and central province through the investigation of tourist‘s profile, existing awareness and destination attributes. Sample size is 120 tourists and for data collection semi structured questionnaire and interview method were adopted. Findings reveal that the existing level of awareness is low among foreign tourists. Comparably Indian tourists are aware about the legend but not for the Ramayana sites. Attraction has been identified as the most significance destination attributes and promotion of Ramayana trail as a cultural tourism product has been recommended through government intervention and websites, blogs and social media marketing tools.Item Occupational Health and Safety (OHS) and Organizational Commitment: Evidence from the Construction Industry of Sri Lanka(Paper presented at III Human Capital in Enterprise and Economy – Perspective of Management and Economics Conference, University of Szczecin, Poland, 2018) Wijewantha, P.This study examines the relationship between OHS management practices and employee organizational commitment in the construction industry of Sri Lanka. The survey was carried out among labourers in the construction industry, chosen using convenience sampling. Data were collected by distributing a self-administered anonymous structured questionnaire among 250 labourers where 155 were received. Data analyses were performed using the SPSS 23.0. Upon completing the preliminary analyses, the relationship was determined using correlation and regression analyses. Results indicated a significant positive relationship between OHS management practices in the industry and forms of organizational commitment – affective, normative, and continuance