Commerce and Management
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Item Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2016) Dabare, G.C.P.; Weerasiri, R.A.S.Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market reputed companies and brands have felt the need for behavioral study to reach men’s consumer market in Sri Lanka. In the Global context researchers has taken place with reference to the men’s grooming products but in Sri Lankan context no researches has taken place to find out the purchasing factors affecting for men’s Fairness cream products. According to the finding of the research, readers able to find out the touch pints towards the men’s Fairness cream products. With the help of this research study business organizations be able to gain knowledge regarding what are the mainly highlighting factors which can be highlight in men’s advertisements for Fairness cream, Identify the prominent factors consumers considering when purchasing a men’s Fairness cream. The Main objective of this study was to find out the factors affecting on the Purchasing intention on men’s Fairness cream in Sri Lanka. Sample size was 250, represent male respondents from Colombo area, was selected for the survey, where 40% representing age between 16-25, 20% representing age between 25-30, 20% representing age between 30-35, and balance 20% representing age between 35-40. Descriptive statistic and Inferential statistics was used to analyse the data. Under Descriptive statistic method using charts, mode, median, percentages. Under Inferential statistics method using Quantitative analysis such as Co -relations Coefficient technique. As a software package used SPSS 16th Version. Brand, Product Quality and Place of distribution has a significant strong uphill positive relationship with purchasing intention of Fairness cream products and Price and Promotion is having a moderate uphill positive relationship. Therefore Product quality, price, promotion, Brand, place of distribution having a most influencing factors and sensitive factors to drive sales and to shift the brand.Item Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream Products(Sabaragamuwa University of Si Lanka, 2016) Weerasiri, R.A.S.; Hennanayake, H.M.G.Y.J.Changing life style of Sri Lankan youth has led to a strong demand for faimess creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading companies,revealed that there is a significant need for the behavioural study to penetrate men's consumer market in Sri Lanka. In the global context, researchers have done a number of studies regarding the men's grooming products. In Sri Lankan context, a limited number of researches have been carried out to fmd out the purchasing factors of men's fairness crezlm products' The study would be beneficial to business organizations to drive the sales and to shift the brand. Therefore, the purpose of this study was to examine the factors effect on the Purchasing Intention on Men's Fairness cream in Sri Lanka.Data was collected through a sample of 250 male respondents from Colombo area. SPSS 16 software packages has used for data analysis purpose. The conceptual model and hypotheses were tested using inferential statistics such as Co-relations and Coefficient techniques whepas charts, mode, median; percentages were used under descriptive statistics' Findings revealed that Brand, Product Qualityand Place of Distribution have a strong positive relationship with the purchasing intention of fairness cream products and the Price and Promotion show a moderate positive relationship. Product Quality, Price, Promotion, Brand and the Place of Distribution can be identified as the most influencing factors towards the purchase intention for men's fairness Cream in Sri Lankan market. Discover the world's research