Commerce and Management
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Item Content and Readability Analysis of Mission Statements: A Study Based on Listed Companies in Colombo Stock Exchange-Sri Lanka(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) De Alwis, A.C.; Ramanadhan, H.N.Mission statement is the most important document of corporate communication and it should be developed with relevant required components and able to read and understand by the different stakeholders. Considering this premise, this research endeavor is aimed at evaluating the mission statements of public quoted companies in Colombo Stock Exchange (CSE). The entire population of the CSE is 298 companies, the sample selected through multi stage sampling method, and it was consisted 78 companies. The mission statements were retrieved from the respective websites, while the analysis was done under two stages. To test the richness of the statement, it was applied the model developed by Pearce and David (1987) and David (1989). To test the level of readability, the fog index was used. Analysis of statements for richness proved that the sample firms in our study generally did not include needed components in their mission statements. The most popular components the sample firms most often included was Product and service, Philosophy and public image. Secondly it was recorded a very poor readability index for mission statements of all the companies. This high score implies the need to review and rewrite the mission statements by reducing sentence length and the use of multiple-syllable words.Item Students’ Entrepreneurial Intention in the Most Literate State of India: A Perspective on Emerging Environmental Valuations(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Unnithan, D.; Ramanadhan, H.N.The transformative powers of the contextual environment on the entrepreneurial pursuits of nations had always been awe inspiring for India. With an unprecedented upsurge in startup initiatives in the country, India has also slowly starting pitching itself into the entrepreneurial foray resting its ambition on youth. Realizing the up springing of entrepreneurial intentions among the young in the country, policymakers in Centre as well as States are competing to amass all support elements in the operative environment of students who aspire to be selfemployed and create employment for others. The undulations of this paradigm is well experienced in the most literate state of India - Kerala which has started evaluating and favoring first generation entrepreneurs within families and societies. This paper attempts to analyze whether these evaluations by the environmental components can influence the entrepreneurial intention of students in Kerala. The data was collected from a representative sample of 474 final year students from BTech/MBA courses identified through stratified random sampling across the length and breadth of the state of Kerala. Findings proved that the entrepreneurial intention of students of Kerala is subject to valuations by elements of the closer environment as well as general environment which can have significant effects on policy imperatives in this regard