Commerce and Management
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Item The Impact of Performance Assessment System on Employee Commitment: A Study among Executive Officers of State-Owned Commercial Banks in Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Kumari, D. A. T.; Medis, A.Performance management is a much broader and a complicated function of HR, as it encompasses activities such as joint goal setting, continuous progress review and frequent communication, feedback and coaching for improved performance, implementation of employee development programs and rewarding achievements. Performance management can be regarded as a systematic process by which the overall performance of an organization can be improved by improving the performance of individuals within a team framework. It is a means for promoting superior performance by communicating expectations, defining roles within a required competence framework, and establishing achievable benchmarks. As end results, the performance appraisal positively affects to the employee commitment and it will lead to achieving corporate objectives. However, there is a public opinion about a poor performance management system in public sector organizations. Accordingly, some researchers argue that performance management of public sector commercial banks is poorer than private sector commercial banks in the Sri Lankan context. Hence, this paper focuses on the assessment of the influence of the current performance management system adopted by major state-owned commercial banks on job commitment of their executive employees. The sample for this study was drawn from executive grade employees who are working at Peoples Bank and Bank of Ceylon and data were collected by using self-administrated questionnaire. Altogether 350 questionnaires were distributed by email and 208 completed questionnaires were taken in for final analysis. The PLS based SEM was employed to measure the impact of the exogenous variable on the endogenous variable based on the Smart PLS-3. The results revealed that among the set of determinants, career development, is the most significant determinant of employee commitments among executive officers of state-owned commercial banks in Sri Lanka. Further, it was revealed that, alignment with organizational goals, is the least significant determinant of employee commitments among executive officers of state-owned commercial banks in Sri Lanka.Item Impact of Corporate Social Responsibility on Corporate Brand Image: with Special Reference to Television Channels in Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Medis, A.The television media industry is a matured industry, while showing a decline in some parts of the world with the replacement of technology. Television (TV) plays an essential role in the day to day lifestyle of people in the society and thus has not been fully replaceable. Due to the power of communication TV channels hold along with their consistent partnering in activities, TV channels takes a unique role in the corporate social responsibility (CSR) frontier. Further, corporate social responsible partnership with society counts on building corporate brand image. In the Sri Lankan context, there is a huge competition among twenty three TV channels in the market. This has resulted in numerous marketing activities, with the center of aiming for a 13 million viewership. The trend of engaging in social activities was thus quickly picked by leading TV channels. In recent past natural disasters that the country faced, TV channels highlighted the service and contribution they were engaged. The study developed research questions to understand this phenomenon of how Corporate Social Responsibility influences the Corporate Brand Image of TV channels in Sri Lanka. The main objective of this research is to investigate the influence of Corporate Social Responsibility on Corporate Brand Image. The research will be an exploratory study and the researcher chose multi stage random sampling. The population comprises of CSR benefitted TV viewers. It was identified that TV channels conducted their CSR practices in natural disaster affected areas in the recent period. For analysis, six districts were selected based on available disaster management statistics. Of them, one district was randomly selected to conduct the survey. Data was collected through the means of self- administrative questionnaires distributed among all district secretariats. Findings of the study resulted in identifying that philanthropic responsibility, ethical responsibility, and legal responsibility have significant impact on corporate brand image of TV channels while economic responsibility did not have a significant relationship.Item Factors Affecting On the Brand Loyalty in the Mobile Phone Market (Special Reference on Youth Segment in Sri Lanka).(Department of Marketing Management, University of Kelaniya, 2017) Rajapaksha, I.D.M.L.; Medis, A.In last few years the Sri Lankan mobile phone market has witnessed a sustainable growth and rapid change globally as well as domestically. This study was carried out to investigate the factors affecting on the brand loyalty in the mobile phone market, special reference on youth segment in Sri Lanka. Developing and managing Brand loyalty for a brand is considered as a critical issue for most mobile phone providers. This research focuses to identify the impact of Perceived brand image, Price level and Country of origin on Brand loyalty. The target population consists with 100 respondents. Convenience sampling technique was used to extract 100 respondents as the sample. Hypotheses were tested by using multiple regression analysis and results showed that perceived brand image, price level and country of origin have a significant positive impact on brand loyalty for mobile phone market in Sri Lanka.Item Psychological Behavior of Customers When Selecting a Paint’s Brand.(Department of Marketing Management, University of Kelaniya, 2017) Premarathna, B. T. S.; Medis, A.The research was conducted to understand the qualitative factors effect on customers when they are selecting a paint’s brands. So this was to identify the psychological behavior of customer’s when selecting a paint’s brand. In literature reviews, it showed, there are some theories and variables affect to the customer’s psychological behavior in brand selection and paints market.The hypotheses were formed depending on the conceptual model. The data collection method was the questionnaire and the methods of analysis were tables, percentages with frequency and SPSS package used for coding and analyzing of the data. Via analysis, it showed there is a significant affect from the customer’s psychological behavior when selecting a paint’s brand. Customer’s core variable was the celebrity endorsement. It gives a better understanding to the industry that customers still believe on the celebrity endorsements creating by brands.Item The Impact of Brand Equity Dimensions on purchase intention with special reference to Laugfs Lubricants.(Department of Marketing Management, University of Kelaniya, 2017) Muditha, W.D.Y.; Medis, A.This study was carried out to investigate the impact of Brand Equity on Purchase Intention of LAUGFS Lubricant. Brand Equity is one of important concepts in Brand Management as well as in academic research. Developing and managing Brand Equity for a brand is considered as a critical issue for most firms. This research focuses to identify the impact of Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty on Purchase Intention. The researcher used the customer based brand equity model adopted by Yew Leh & Lee (2011) as the basis of the research. The target population consists with currently LAUGFS Lubricants users in the Colombo area. Convenience sampling technique was used to extract 100 respondents as the sample. Survey method was used as the research strategy and a self-administered, standard structured questionnaire was distributed among respondents to collect data for the study.Findings of this study provide implications for brand develop manager of the LAUGFS lubricant to overcome the research problem.Item Impact of Brand Loyalty & Customer Retention of HSBC Credit Cards Holders.(Department of Marketing Management, University of Kelaniya, 2017) Dhivagar, M.; Medis, A.Brand loyalty and customer satisfaction is a broad concept which has a higher weight when it comes to surviving in the current turbulent environment. Organizations use different tactics to differentiate them with their rivals and also to sustain in the long run. This study will give an overall view of mechanics organizations follow to get advantage of each other. This study will analyse the brand loyalty factor and the customer retention and its key role when it comes to organizations performance and long term sustainability. In the end of this study we expect to find out the difference between the rivals in terms of customer satisfaction. How they differentiate them and make them unique when comparing with competitors, which make customers to stick with one organization without leaving them or in other words, the invisible power which attracts the consumer.Item Impact of Gift Promotion on Purchase Intention of the Super Market Shoppers in Colombo District(Department of Marketing Management, University of Kelaniya, 2017) Chandrasiri, W.K.A.A.; Medis, A.Sri Lankan consumer has been influenced by Western lifestyles and hence now demands greater convenience. Supermarkets offer a wide range of products under one roof. Hence, the consumer need of greater convenience is met with super markets. The purpose of this research study is to assess the impact of gift promotion which is one of the sales promotion types, on purchase intentions of the super market shoppers in Colombo District. A sample of 158 respondents who were familiar with gift promotion and who shop at super markets in Colombo District were selected . Accordingly it was found that there is a moderate negative impact of gift promotion on purchase intentions of the super market shoppers. There was no impact created from three dimensions of gift promotion on purchase intention. The regression model showed that only gift attractiveness and perceived fit negatively impacts the purchase intentions of the super market shoppers in Colombo district when all the dimensions tested separately.Item The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2017) Arachchi, L.A.C.P.L.; Medis, A.Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships and the social web has presented a new form of communication through social media which allow people to interact and converse with each other. This presents marketers with the opportunity to affect consumers purchase intention through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase intention. The main objective of this research that follows is to identify the relationship between social media marketing activities and consumer’s purchase intention. The significance of this research study is that marketing communications has taken on a different dimension with the growth of online market places and the natural engage in social media marketing.Item Sustainability of CSR initiatives in the perspective of the civil war affected society: A Sri Lankan experience(The International Institute of Knowledge Management, Colombo, Sri Lanka, 2015) Medis, A.; Gunawardene, H.M.R.S.S.