Commerce and Management
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Item Downfall of Sri Lankan Cricket: Local Fans’ Perspective(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Arjun De Silva; Weerasinghe, T.D.; Maldeniya, D.Even though the most popular and the most watched game during last few decades in Sri Lanka is cricket, it has been witnessed that the cricket fans are becoming less excited about the game of cricket during last years since Sri Lankan National men’s cricket team showed a losing momentum. Hence, bridging the gap in the context with empirical knowledge, the current study attempts to identify whether Sri Lanka Cricket actually has a downfall, and if so, what caused it, from the perspective of local cricket fans. Overall design of the study is qualitative. A trend analysis was performed using secondary data related to Test and ODIs match wins/draw/tie. A total of 74 Facebook comments were collected for the public question asked from July 14 at 11:54 PM to July 21 midnight. The qualitative data analysis; conventional content analysis was performed using the Atlas.ti application software. The comments carried 118 opinions out of which 2 said there is no downfall in Sri Lankan Cricket, and 116 said different opinions of the losing trend. The trend analysis provides that there is a downfall in Sri Lanka Test/ODI National men’s Cricket over last 8 years. According to the fans’ comments; poor management strategies, sport and politics, domestic cricket (school/club) issues, individual talent related issues, issues in selection of players, and sport commercialization are the main reasons whilst player replacement succession planning issues, issues related to the infrastructure distribution, and sport celebrity nature cause minor effect on the downfall of Cricket in Sri Lanka. Accordingly, it is suggested to formalize the selection procedure of players to the national team and establish a sound mechanism to regulate sport commercialization & eradicate undue political influences.Item Factors influencing on purchase intention of organic food products in Sri Lanka(Global Illuminators, Kuala Lumpur, Malaysia, 2016) Weerasiri, R.A.S.; Maldeniya, D.organic food industry currently has become one. most emergmg markets around the world. considering the recent economic growth in Sri Lanka, agricultual sector inclusive of organic food industry, holds a significani portion over the contribution to economic growth' However Sri Lanka being one of the largest exporters in agricultural sector, understandit g ttt. potential d behaviour of the consumers regarding organic food productl is vital to expand the industry. Hence the aim of this study is to u*lyr. and discuss the organic food market and customer purchasing intention in Sri Lankan context.This research study is descriptive in nature and data has been collected from 150 respondents. Secondary data were collected through rigorous literature review. Primary data were collected through u .onru.Jr survey conducted in western province using a strucired questionnaire. Stratified random sampling method was used to select the respondents for the survey. Collected data were analysed using mean analysis, frequency measures and regression. SPSS version 16.0 was used as ,oftwure package to analyse the datab. However based on the research outcome, markJting mix and pre purchase related factors have a clear positive reiationship with the'iustomer purchasing intention of organic foods..Hence the iecommendation and insights for sffategies have be;n provided via the study that can be used by organic food manufacturers in accordance with their business situation to maximize benefits for their business.