Commerce and Management
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Item The Significance of SWOT Analysis for Performance of Entrepreneurial Process: A Review(International Conference on Business and Information (ICBI – 2019), [Entrepreneurship & Small Business Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019) Kumarapeli, K.SWOT analysis is a popular strategic tool found in strategic entrepreneurship literature. It is a technique applied to understand the internal and external environment of a business entity. However, little is known about the application of SWOT analysis in the business start-ups. SWOT can be used to capture the all necessary actions and steps when entrepreneur starts a business. Specially, in competitive environment business sustainability, profitability is much essential. Therefore most of entrepreneurs used to go for more expensive consultations, concepts, strategies and opinions in order to maintain lucrative business. Core expectation of the literature review to illustrate what are the start-up challenges in a business and how to overcome them using SWOT analysis. Therefore I used prior research findings and prior research definitions to elucidate how far SWOT analysis could involve gaining success in an endeavor. Few definitions and one method has been described in the paper to leaners, entrepreneurs to identify the nature of SWOT in order to use and use SWOT can be recommended in any kind of business at the start-ups.Item The Impact of Brand Loyalty on Buying Behavior of Consumers of LED Television (Case Study to Philips LED TV)(University of Kelaniya, 2014) Ravindra, P.; Kumarapeli, K.The attempt of this study is to examine the impact of the brand loyalty generates on consumers buying behavior especially concerning to LED television. Hence, the purpose of the study is to determine the factors contribute to construct brand loyalty in the minds of consumers and to what extent they influence on consumers‟ buying decision towards LED televisions. The researcher initiates the study in finding relevant literature with regard to the brand loyalty and consumer buying behavior. Based on that literature, the conceptual framework is developed and examined during the study taking the variables from the available literature. The factors such as brand awareness, brand image, perceived quality and company reputation and consumers‟ buying decision are the main variables investigated in the current study. The research methodology mainly focused on gathering primary data using a questionnaire. The analysis of primary data allowed the researcher to examine the hypotheses developed based on the variables identified as main contributory factors in constructing brand loyalty which influence the buying decision of the consumers. The conclusions of the study suggest that there are statistically significant relationship exist between the identified variables and consumers‟ buying decision. Therefore, the recommendations are given by the researcher to increase effectiveness of factors affecting in constructing the brand loyalty towards the selected LED television brand.