Commerce and Management

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Author: search.filters.author.Andrlic, B.

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    Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet
    (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Andrlic, B.; Serzhanov, V.; Hak, M.
    Today's market conditions have imposed a growing part of business with the support of information systems. Timely information becomes an increasingly important resource that gives the company a competitive edge. As the information market is subject to constant changes, the success of an individual tourism subject is based on continuous monitoring of these changes and fast adaptation to them. Accelerated technological and technical development has certainly improved some business processes, but has also conditioned some modification of marketing research techniques in tourism. Methods used in paper to investigate this problem are analysis, synthesis, comparasion and deduction. Data collection is made through Internet databases and also on the field in sample of tourist subjects Authors analyzed consumer behaviour of participants on the online tourist market in order to make marketing decisions more efficiently using numerous market research techniques. With the development of new technologies and the Internet, there has been a modification of traditional methods in modern methods that make up the e-marketing information system (CRM; ERP, MIS), which is main focus of this paper
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    Social Media in Destination Marketing
    (2016) Andrlic, B.; de Alwis, A.C.
    Changing economic conditions, new ways of tourist behaviour and especially Internet technologies are likely to cause the emergence of new or growth of existing tourism market. Social media plays a significant role in many aspects of tourism, especially in information search and decision-making process, destination promotion and in focusing on best practices for interacting with tourists. It can be defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content in destination marketing. In a time of economic recession, social media are having more important role as an element of destination organisation (DMO) marketing strategy when public sector decreases in their funding. According to the literature review, authors developed detailed typology of social media for the purpose of this study (social networks, social commerce, blogging, video and photo sharing, mobile apps, etc.). Empirical research will present qualitative and quantitative understanding of current use of social media on a sample of Croatian tourism destinations and tourists. The study will also show thedifferencein the number ofsocial media techniques used by DMO, as well as thegreat diversityin the useaccording to the geographicarea. Also, the paper will present future directions and suggestions which could develop e-promotion strategies in destination marketing.