Kelaniya Journal of Management

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    Tea tourism as a marketing tool: a strategy to develop the image of Sri Lanka as an attractive tourism destination
    (University of Kelaniya, 2016) Fernando, P.I.N.; Rajapaksha, R.M.P.D.K.; Kumari, K.W.S.N.
    Tourism is one of the world’s largest industries as well a provider of employments over to 100 million populations around the world. Niche tourism refers to strategy that specific tourism product personalized to meet the needs of a particular tourist segment. Hence Tea tourism has been identified as one niche Tourism segment emerged with novel concept of sustainable and nature based eco-friendly tourism. Research objective is to identify the potentials to promote Sri Lanka as a tea tourism destination with special reference to Badulla and Nuwara Eliya districts by investigating the tea tourists’ attitudes, expectations and destination attributes and local community involvement for tea tourism. Sample consists with 173 tea tourists and structured questionnaire and semi structured interviews were adopted in primary data collection. The numerous potentials have been identified which will be in capable of promoting tea tourism. Destination image building with the brand name of “Ceylon Tea”, global promotional campaigns with the collaboration of Social Media Marketing tools as well introducing sustainable tourism experience packages has been recommended.
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    Why Independent Inventors Never Quit? In Search of Contribution of Inventive Outcomes on Subjective Success of Independent Inventors
    (University of Kelaniya, 2012) Wickramasinghe, C.N.; Ahmad, N.; Rashid, S.
    Modern technological development of the modern society has been evaluated by the number of patents, commercialization and economic gains of technological innovations. Hence, the success of inventors has been purely measured by the objective measures of the invention process outcomes. Even though, this approach agreed with elite organizational inventors, independent inventors of a society are more humanitarian than the organizational inventors. Hence, the pure objective outcome measures were unable to address the question of why independent inventors continue in inventive activities even they are not objectively successful. Previous studies on the independent inventors has not focused on the social and psychological factors. Hence, the understanding of the subjective outcomes of inventive activities have remained unexplained. Along with the traditional objective outcome measures, the present study explains the inventive career satisfaction and sense of inventive community as two subjective outcomes of the inventive activities of independent inventors in Sri Lanka. It explores how the objective outcomes and subjective outcomes of the inventive life relates to the ultimate global happiness and satisfaction of the life of the independent inventors.