ICBI 2017

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    Service Marketing Mix and Customer Satisfaction: An Empirical Study on Motor Insurance Industry in Sri Lanka.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Koththagoda, K. C.; Weerasiri, R. A. S.
    The insurance industry is one of the fasters growing service sector in Sri Lankan context. When marketing this service, due care is to be taken in the quality of the service and customer satisfaction in order to enhance the customer loyalty towards the service. Therefore, it is very much important to blending all the 7Ps of service marketing in their marketing management activities to retain the existing customers as well as to attract potential ones. This study aims to test the impact of extended marketing mix towards customer satisfaction with related to the motor insurance industry in Sri Lanka. The target population of the study was the customers of five insurance companies those are residing in Western province. The sample size was determined as 300, and convenience sampling method was applied to collect data from the respondents with a structured questionnaire. Multiple regression statistics were used to identify the relationship between the elements of services marketing mix and customer satisfaction. Findings revealed that price, promotion, process, people and physical evidence have a positively significant effect towards the consumer satisfaction. Product and place were found having no significant impact on customer satisfaction. Results provide real insight for decision-makers to understand what actually influenced for customers to turn towards insurance industry in Sri Lankan context.
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    A Study of Factors Affecting the Business Success of Tourism Related Small and Medium Enterprises (SMEs) in Sri Lanka (With Special Reference to Central Province).
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Raazim, M. A. M.; Gunaratne, Y. M. C.; Nawarathna, A. M. D. B.
    The tourism related SMEs are facing various challenges to survive in the market and they should have the ability to adapt to the changes in the modern world including Sri Lanka. Therefore, the objectives of this study are to identify the profile of Tourism related SME business operators, to determine the relationship between the business success factors and the business success and to identify the most influential factor which significantly affects the business success of Tourism related SMEs. Primary data collected by the author from 75 Tourism related SME business operators selected using convenience sampling method in Central Province is the main source of data. Quantitative data analysis method was deployed. Eight hypotheses were developed and the findings reflect that, positive relationship between business success factors and the business success except government support which shows the negative relationship and the most significant factor for the business success was SME business characteristics.
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    Assessment of the Contribution & the Relationship between Foreign Direct Investment & Economic Growth in Sri Lanka.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Gunarathne, S. P.
    Foreign Direct Investment (FDI) has been identified as an important determinant of economic growth in developing countries. Accordingly, this study intends to examine the relationship between FDI and economic growth in Sri Lanka over the period of 1977 – 2016 and to assess the contribution of FDI to the Sri Lankan economy. The hypothesized relationship between FDI and economic growth was tested using regression analysis. Findings revealed that there is an upward trend of FDI over the last 40 years and the relationship between FDI and economic growth rose strongly at the beginning of 21st century. In conclusion, it can be stated that FDI has positively contributed to the economic growth in Sri Lanka.