ICBI 2017

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Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Varghese, J.; Sudhahar, J. C.
Today, information technology has nationally as well as globally turned over the entire working atmosphere. Electronic commerce paved a new way into the common people’s lives on the way how products and services are bought and sold in entire world market. Digital revolution has been changing the entire world style fundamentally. The purpose of the study is to generate an insight on the digital marketing adoption and whether it has been fully involved into the Tier III city like Coimbatore, Tamil Nadu. Internet marketing and advertising are typically used as a replacement for the earlier traditional types of advertising such as radio, television, newspapers and magazines. The methodology adopted for the study as Scheduled Questionnaire with convenient sampling. The study spreads out in showing a clear cut picture on the important platform of digital market with its benefits and finally suggesting the new entrepreneurs to get into the marketing field without burning their hands in the competitive business environment.
Analysis of Volkswagen Diesel Emission Scandal: Whose Interest did Volkswagen try to Promote?.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Wijerathna, I. D. C.; Manike, K. G. M. J.; Pradeepan, S.; Sivakumar, S.; Senanayake, A. W. D. M. A. E.; Saheera, M. T. F.; Wimalasena, W. D. I.; Jayasekara, A. A. I. N.
This study intends to bring a better understanding to the emission scandal of Volkswagen. This paper is based on literature articles related to the diesel emission scandal of Volkswagen. The paper more focuses to analyze about whose interest Volkswagen tries to promote. The management of the Volkswagen is a family base management. Authoritarian leadership style allowed no autonomy to subordinates and discouraged open communication across the management hierarchy. Volkswagen focused to merely meeting the requirements of the emission regulations without thinking about the sustainable development of Corporate.
Architectural Framework for Electronic Legal Solution Development.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Vasanthapriyan, S.
In the context of ever increasing numbers of legal cases and involved stakeholders in multi-party collaborations, we have discovered the appropriateness of the adaptation of more advanced information communication technology (ICT) in legal sector to address the resulting complexities and performance issues in legal service collaborations and their flow of information exchanges among different participants, which are fundamental to obtain cost effective and best professionally practiced legal services. Most of the time, systematic guidelines that could facilitate legal service solution designing and deployment, not only to identify the complex multi-party collaboration processes within and between legal organizations and legal service providers, but also to identify the nature of the information handled by the collaborative parties, is a primary requirement for clear transformation of legal service strategies into electronic systems. We have proposed a methodological framework which combines two sub-frameworks, while ensuring the alignment with Service Aware Interoperability Framework (SAIF) recommendations with the objective of understanding the legal service collaboration processes as well as of identifying the nature of the information handled by the collaborative parties, in such a way to provide a useful input for the creation of electronic legal systems. The architectural framework was developed based on Business Transaction View meta-model in UN/CEFACT’s recommendations for business collaborations. By applying the proposed framework in legal sector, it has been illustrated how the activities and information can be used in realizing services related to the domain when developing service solutions.
Assessment of the Contribution & the Relationship between Foreign Direct Investment & Economic Growth in Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Gunarathne, S. P.
Foreign Direct Investment (FDI) has been identified as an important determinant of economic growth in developing countries. Accordingly, this study intends to examine the relationship between FDI and economic growth in Sri Lanka over the period of 1977 – 2016 and to assess the contribution of FDI to the Sri Lankan economy. The hypothesized relationship between FDI and economic growth was tested using regression analysis. Findings revealed that there is an upward trend of FDI over the last 40 years and the relationship between FDI and economic growth rose strongly at the beginning of 21st century. In conclusion, it can be stated that FDI has positively contributed to the economic growth in Sri Lanka.
Behavioral Factors Affecting to Selection of Brokerage Firm in Colombo Stock Exchange by Retail Investors.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Fernando, C. S. P. K.; Gunasekara, A. L.; Weerasingha, W. D. J. D.; Dasanayake, D. M. A. S. N.
This study examines the behavioral factors affecting to the selection of a stockbroker by retail customers, referring to the Behavioral Finance theory. This study is driven by two main objectives, to determine the main factors affecting to the selection decision and to identify the importance levels of the behavioral influences on the individual investors when selecting a stock brokerage firm. This research has used primary data collected through a distribution of a structured questioner and as a sample 60 individual investors were chosen using random sampling technique. However, only 47 questionnaires were returned and analyzed using five-point scale method. Exploratory Factor Analysis identified five main factors as Overconfidence and Gambler’s Fallacy Factors, Anchoring and Ability Bias Factors, Market Factors, Herding Factors and Firm Image Factors. The Reliability Test revealed that there is an internal consistency of each factor. Further, the findings suggest that the Firm Image Factor and Market Factor have the highest importance level for the selection decision whereas Herding Factor has lowest importance level.
Components of the Teachers’ Ethics in Senior Secondary Students: An Exploratory Study from Teachers’ Perception.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Harischandra, K. V. S.; Fernando, R. L. S.; Wanasinghe, W. M. S.
The quality of education and performance of students depend on the teachers as reflected in the release of their duties. Teaching should be regarded as a profession: it is a form of public service which requires teachers’ expert knowledge and specialized skills acquired and maintained through rigorous and continuing study; it calls also for a sense of personal and corporate responsibility for the education and welfare of the pupils in their accuse. Teachers’ professional ethics have significant relationship with students’ performance. The senior secondary students’ performance such as discipline, academic achievement and values has been declining at an alarming rate. Both teaching and learning depend on teachers: no wonder an effective teacher has been conceptualized as one who produces desired results in the course of his duty as a teacher. Therefore, the major purpose of the study was to identify components of the teachers’ ethics in senior secondary students, from the teachers’ perceptions in Sri Lanka. The study was mainly qualitative and used the inductive approach. Numbers of teachers were considered three main Contextual themes such as Student and Teacher Relationships and the Effect on Student Learning, Teacher efficacy and classroom management and Teaching Method. The findings of the study showed that there were several factors; conducted to teachers’ ethics, that contribute towards students ‘performance. The study, recommends that teacher’s Ethics, availability of resources involvement are critical for the attainment of high quality education in secondary schools in Sri Lanka.
Consumer Attitudes toward Mobile Advertising: With Special Reference to Fast Food Industry.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Wijesundara, C. B.; Hennayake, H. M. G. Y. J.
The rapid proliferation of mobile phones has created a new channel for mobile marketing. The use of Short Messaging Service to access customers through mobile devices is gaining popularity. In Sri Lanka, most of fast-moving food companies are using Short Messaging Service to reach their customers. However, little has been done to investigate the attitudes towards SMS as an advertising tool. Therefore, the purpose of this study is to examine the factors influence on consumer attitudes toward mobile advertising. Data was collected through a sample of 200 respondents from Colombo District. A deductive approach was employed to construct the conceptual framework, and accordingly, hypotheses were formed. The hypotheses were tested using Co-relations. Findings revealed that credibility and permission-based advertising of the mobile advertisements have a greater impact on consumer attitude towards mobile advertising. Managerial implications and the research propositions were suggested for the mobile marketing sphere at the conclusion.
Consumer Brand- Related Behavior in Persuasive Communication Context: A Conceptual Review with Reference to Insurance Sector Research Proposition.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Pushpakumara, B. M. A.; Dissanayaka, D. M. R.
Building and maintaining a strong relationship with their customers has become a basic requirement for business. So, the firm should build close relationship with customers through perceived communication. There are only a few researches that have studied the consumer brand relationship especially in the Sri Lankan context. The brand experience incorporates all consumer get in touch with the brand from advertising and promotions to after-sale customer service. Customers will evaluate brand and regulate their behavior based on these interactions. Insurance was introduced to Sri Lanka during the British rule. The industry was gradually developed with a number of critical regulatory changes. The level of expansion of the insurance sector in the country in 2016 was relatively slow as reflected in a marginal improvement in penetration and density. An attempt was made to build argument supporting to the suggested proposition. In a practical context, band marketer can use the findings of this study to see their strengths and weaknesses in their use of brand value and can improve their performance accordingly. We do propose to extend the future studies on different market-based applications.
Corporate Governance and Financial Performance: A Study of Sri Lankan Banking Industry.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Perera, W. T. N. M.; Aruppala, W. D. N.
Corporate governance has become an emerging area of research because of its significant implications throughout the world while baking industry undertakes the critical and vital roles in the financial system; the well-being of the economy and the mechanism of the banking system interconnected. The concept of corporate governance has become conspicuous in conjunction with the banking industry. The main objective of the study is to discover the relationship between internal corporate governance structure and firms’ financial performance in the Sri Lankan banking industry. The correlation analysis is used to test the relationship between corporate governance and financial performance. This study found that there is a positive relationship exists between financial performance, number of board meetings and education level of the board of directors. Besides that, the study concludes that a negative relationship exists between financial performance, board size, the gender composition of the board of directors, outside directors and CEO duality. Consequently, this study concludes that there is no equivalence in the disclosure of corporate governance practices made by banks operates in Sri Lanka.
Corporate Governance and Voluntary Disclosure Level: Evidence from Banking and Finance Companies in Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Panditharathna, K. M.; Abeywardana, N. L. E.
Drawing on the Agency Theory, the main objective of this research is to identify the relationship between corporate governance variables and voluntary disclosure level in banking and finance companies listed in the Colombo Stock Exchange (CSE). Sri Lanka. This study developed a voluntary disclosure index which includes 83 items under 9 sub categories. Through the content analysis for the period between 2012 and 2015 exhaust to gauging the levels of disclosures and panel data analysis used to measure the relationships. Moreover this study used size of the board, proportion of independent directors, and board with female directors and a large audit firm as independent variables and size of the firm, profitability, age and leverage are used as control variables. Empirical results show that independent directors and female directors on the board have significant positive relationships with voluntary disclosures whereas the board size has an insignificant positive relationship with voluntary disclosures and there is a significant negative relationship between voluntary disclosures and corporate governance.
Corporate Social Responsibility: A Review.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Wijerathna, I. D. C.
This revive article intends to bring a better understanding to the field of Corporate Social Responsibility as studied by previous scholars. The paper summarizes the history of Corporate Social Responsibility concept, evolution of CSR, definitions of CSR and its impact on business and the business environment. The concept of corporate social responsibility (CSR) has a long and varied history and the field is still evolving. In the beginning of the formal writings on this concept it was referred to more often as social responsibility (SR) than as CSR. Common understanding of CSR is Philanthropic Activities and charity works but it is broader and vital business concept in today’s business world.
A Discourse Analysis on Research Texts on Mumpreneurs.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Surangi, H. A. K. N. S.; Ranwala, R. S.
Research investigating female entrepreneurs has developed considerably over the past two decades. However, mumprenurship concept is still a relatively under-researched area and represents a challenging research field. Departing from a social constructionist understanding of mumpreneurs, this study examines how the entrepreneurial mothers are constructed in research articles. The paper makes use of a discourse analysis to examine a selection of empirical research articles from 2000 to 2017 on mumpreneurs in entrepreneurship research in order to convey the key concept, main findings, key contribution, and the methodology. The analysis of the research texts revealed several assumptions and constructs that were taken for granted about mumpreneurs. Main findings based on the discourse analysis reveal six hegemonic statements: Mumpreneurs are not ‘proper’ entrepreneurs, many women face competing and often contradictory societal expectations when they are combining motherhood and business, entrepreneurship supporting motherhood, new entrepreneurial identity: ‘I am not just a housewife, running home based business and mumpreneurs’ motivations change over and the life course. The practices and the research results are moreover dependent on the particular context in which the articles are produced. This means that their results and assumptions cannot be generalized to other contexts uncritically.
Dynamic Resource Planning and Scheduling Modelling Approach: A Case from a Tyre Manufacturing Company.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Basnayake, C.; Rupasinghe, T.
Due to the uncertainty in modern economic trends force, organizations to operate with minimum inventory levels to minimize the cost and absorb minimum employees into permanent employment and fill the balance with contract employees. Hence, organizations prefer not to carry inventories, and most organizations select Make-to-Order Manufacturing strategy, and contract employees hire through Manpower suppliers. The Pneumatics tyre manufacturing organizations cannot be separated from the other industries. Not only manufacturers are moving towards a zero stock concept, but also both original equipment manufacturers and replacement market customers use the same concept. This creates an imbalance in the tyre supply chain where neither manufacturers nor customers focus to keep inventories as a buffer to meet the uncertainties. As a result of this phenomenon, on time delivery becomes crucial which forces the manufacturers to use production planning to its maximum potential. An unconsidered factor takes place as a result of socioeconomic influences, contract employees which lead them to change their work place often which directly affects the operations where operator efficiencies are critical. That makes production planning to a new dimension in the pneumatic tyre manufacturing industry. The research focuses on order acceptance models and production planning models and proposes a model for order acceptance in pneumatic tyre manufacturing. The analysis shows that the model helps to achieve KPIs of the organization. The order acceptance model presented can be implemented to any industry where operator efficiencies become significant in terms of operation output, regardless of the manufacturing strategy with modification according to industry-related constraints.
Ecosystem Integration and Ecotourism Potentials in Kala Oya Estuary, Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Gunathilaka, M. D. K. L.
Ecotourism is a sustainable alternative to the more conventional tourism and has grown in popularity worldwide. Although the concept of ecotourism is new to Sri Lanka, it has the potential to develop as a major ecotourism destination in Asia. As the Government of Sri Lanka intends to increase tourist arrivals and revenue, development of ecotourism in Sri Lanka has to be an important feature of national tourism strategy. Accordingly, this study aimed to identify the integration of ecosystems and opportunities for ecotourism in Kala Oya Estuary in the Puttalam District. Vegetation sampling was carried out using the belt transect method. 15 sample plots of 5m x 5m quadrants were selected to examine the degree of integration of ecosystem. 25 randomly selected individuals comprising owners of tourist accommodation and villagers were interviewed to identify ecotourism opportunity in the Estuary. Shannon-Wiener diversity index (H1) was calculated to find the diversity of mangroves. Spatial maps were prepared using ArcGIS and Google Earth software and statistical analysis was performed using MS Excel. Interview transcripts were analyzed using thematic content analysis. It was found that the Kala Oya Estuary consists of significantly rich species and is associated with fewer constraints for ecotourism. Therefore, it is recommended to manage the area by encouraging the use of voluntary environmental tools and promotional programs to increase the ecotourism potential in the Kala Oya.
Effect of Constructivist Instruction and Technology Based Constructivist Instruction on Academic Achievement of Undergraduates.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Pathirathna, S.
The present university education system lay accentuation on constructivist edification environment. It is the learner-centered scholastic environment which considers students are not as passive learners but active constructors of knowledge. Alongside, technology fortifies and avail in knowledge construction. Thus, integration of technology in constructivist approach provides an incipient stage for construction of knowledge. Present study was conducted to study the impact of Constructivist Instruction (CI) and Technology Based Constructivist Instruction (TBCI) on the academic achievement of second-year undergraduates in business management subject. For the purpose of experimentation, groups are equated and predicated on their previous academic achievement and further divided into experimental groups as group 1 and 2. Researcher identified and culled congruous topics from the curriculum, and CI and TBCI modules were developed and validated with the avail of experts. The impact of modules was assessed by utilizing achievement (Unit-Test) test. Major findings of the study are TBCI approach is more efficacious in improving the academic achievement of students in the subject of business management compared to CI approach. Gender and IQ have influenced more on academic achievement of students edified by CI compared to TBCI.
Effects of Experiential Marketing towards Customer Satisfaction: With Special Reference to Online Fashion Stores in Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Rathnayaka, R. M. U. R. K.
With the extensive technology development which has undertaken by the world, a rapid growth of internet penetration can be seen and as a result of that, E-Commerce has become a major platform for both buyers and sellers in the world, where it enables them to meet virtually and complete their commercial transactions within a minute. In Sri Lanka, it shows a significant growth in online shopping of fashion items. The purpose of the current study is to determine the effects of Experiential marketing variable (which has sub five variables, namely, feel, think, act, relate and sense) towards the customer satisfaction with reference to online fashion stores in Sri Lanka. Primary data collection has conducted to collect data from 150 sample respondents and the valid data was analyzed using both descriptive analyses as well as the multiple linear regression analysis in order to test the hypotheses. According to the study findings, it has shown that, experiential marketing has a significant effect towards customer satisfaction while Feel experience, Think experience, Act experience and relate experience show a significant effect towards the customer satisfaction.
An Empirical Investigation of the Impact of Human Resource Outcomes on Organizational Performance in Small and Medium Scale Manufacturing Firms in Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Weerakkody, W. A. S.
The main objective of this study was to investigate the relationship between HR Outcomes and organizational performance of small and medium scale manufacturing firms in Sri Lanka. The research framework consists of two independent variables namely employee attitudes, behaviors, and the dependent variable. Two hypotheses were formulated using deductive approach to be tested under this study. Variables are neither manipulated nor controlled for the study. Hence, the study was conducted in a non-contrived setting. As the data for this study were collected at a single point in time, the study was cross-sectional in time horizon. Measures of the study had possessed sufficient validity and reliability. The sample for this study was selected from the Export Development Board (EDB) and Ministry of Industrial Development (MID). The structured questionnaire, which consists of 208 statements with seven-point scale, was used in order to collect the data and the sample consisted of 150 small and medium enterprises Sri Lanka. Hence, the unit of analysis was at the firm level. The researcher used Convenient Judgmental and Quota method to select the sample CEOs/ HR managers/owner managers/ MDs gave information on behalf of the firms. The data analysis included the univariate, bivariate, and multivariate analysis. The findings revealed that there are positive relationships between HR Outcomes and organizational performance. It is concluded that there is a positive and relatively weak relationship between HR outcomes and organizational performance in small and medium enterprises in Sri Lanka.
Evaluating Educational Production Function of Grade 11 Students Rough Canonical Correlation Analysis: Survey study in Passara Zone, Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Dilhani, E. V. D.
Economics of education indicates that if a country languishes in skills and knowledge of the nation, the development of the country will be a mirage. Dr. C. W. W. Kannangara, the father of free education system of Sri Lanka, introduced the free education system to Sri Lankan. And also, the government spends more on the education. This study formulated the Education Production Function (EPF) for G.C.E. Ordinary Level students in Passara education zone, Sri Lanka. Multivariate analysis technique used to evaluate empirical data. The EPF is based on Cobb-Douglas type production function by using Canonical Correlation Analysis (CCA. The EPF estimations show student’s self-learning hours are the most affected factor on student’s cognitive achievements. Amount of sleeping hours, scarcity of education resources at home are negatively affected on children’s education. It seems that students who live in Passsara education zone are weak in time management ability. So, it is an important to develop student’s time management ability in Passara education zone.
Evaluation of Online Learning Activities of Accountancy Students Based on LMS Logs.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Perera, H. A. P. L.; Perera, P. R. M. R.
The purpose of the current study is to identify the patterns of the interactions made by students of the Department of Accountancy, University of Kelaniya, Sri Lanka with the Learning Management System (LMS), and hence discover new knowledge for decision making. Data from the LMS of a sample undergraduate courses (two) and a sample diploma courses (two) of similar nature were selected. Data were collected through activity log reports from LMS for the second semester of academic year 2015/2016. The data were then analyzed based on the pattern and behavior of students’ interaction with the online content of the courses. According to the findings of the study, majority of undergraduate logs represent resource view, while next highest represent the course view. This pattern is common for both undergraduates and diploma students. Daily average use of LMS shows an important trend where undergraduates use LMS at an average rate during the first month of the semester and usage improves by the middle of semester. When it’s closer to the examination, LMS usage drops considerably. Diploma students show a different behavior, where in the mid of the semester, LMS usage drops drastically and when it’s closer to semester end examination, usage improves. LMS usage by day of the week suggests that undergraduates log into the LMS when they have convenient internet access. Based on the findings, several recommendations are made to enhance the effectiveness of the existing services available with LMS and to design and add social connect modules to the learning experience.
Examining the Role of Multitasking on Academic Performance of University Undergraduates.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Perera, S.; Yatigammana, M. R. K. N.; Sarathchandra, K. S. H.
Nowadays, majority of the youth use more than one information and communication technologies such as smart phones, tablets and laptops. These devices allow them to do many activities simultaneously such as talk on the phone while check the Facebook account and listen to music while studying, or surfing internet with more than one site on the web. Thus, it is important to investigate whether this multitasking behavior of the undergraduates will effect on their academic performance. The purpose of this study is to examine the university students’ multitasking behavior and to determine the impacts of this multitasking on their university Grade Point Average (GPA). The population of this study was 3rd and 4th year undergraduates of the Department of Commerce and Financial Management of University of Kelaniya. A random sample of 100 is taken. Data were collected using a structured questionnaire. A pilot study with 30 students has done to check the reliability of the questionnaire. The data analysis showed that there is a significant negative impact of ICT Usage and Internet skills on GPA. Also, there is a significant negative impact of Multitasking behavior on GPA. Further, the multitasking is a mediating factor between Internet skills, ICT usage and GPA of the undergraduates. The findings of the study revealed that, concentrating too many activities at one time leads to decrease the academic performance of the undergraduates.