ICBI 2017
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/18303
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Item Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S.Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now uses social media in a professional context (including all aspects of their profession outside of teaching). The number of teachers who use social media in the classroom still does not represent a majority. They refer to different sites to match their varying personal, professional, and teaching needs. In general, they see considerable potential in the application of social media and technology to their teaching, but not without a number of serious barriers. Thus, the purpose of this paper is to investigate the effects of performance expectancy, effort expectancy, social influence and facilitating conditions of acceptance of social media in teaching and learning activities and the barriers that inhibit the minds of the management faculty in the use of it. The results indicate a positive inclination among teachers towards the use of social media for teaching-learning purposes with each of the indicator variables, performance expectancy, effort expectancy, social influence and facilitating conditions measuring higher than the benchmark. The dominant factor which emerged as a barrier to the usage of social media by the teachers was the lack of integration of social media with the learning management system.Item Role of E-learning in Providing Lifelong Learning.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Yatigammana, M. R. K. N.; Suraweera, S.A.D.H.N.; Pathirage, D. P.; Jayantha, R. H. U.; De Pasqual, M. K.; Priyankara, C.; Wijayarathne, P. G.The E-learning has opened up access and promoted equity by offering more affordable opportunities for quality lifelong learning. Through e-Sri Lanka project introduced in 2003, the government of Sri Lanka aims to (1) improving access and use of information and communication technology; (2) giving access to and use of public services online by businesses and citizens; and (3) improving the competitiveness of the private sector and in particular of the knowledge industry and SMEs. As a result, there is an increasing demand for empowering the population of Sri Lanka through affordable community access to technologies and provide basic computer literacy training services to regularly use ICT or e-services. After identify this requirement, the National E-learning Resource Centre (NELRC) of University of Kelaniya with the collaboration of Information and Communication Technology Industry Skill Council (ICTISC) has started developing interactive multimedia based e-learning materials to enhance ICT skills of all the citizens in Sri Lanka. As the first step, and interactive multimedia based e-learning material is developed to enhance ICT skills of National Vocational Qualification (NVQ) level 2 which promotes e citizen. A four stage model of analysis, design, develop and delivery is used to identify the mixture of best multimedia to achieve each learning outcome of NVQ level 2, design the prototype, testing, producing the final version and deliver the content to user.Item Examining the Role of Multitasking on Academic Performance of University Undergraduates.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Perera, S.; Yatigammana, M. R. K. N.; Sarathchandra, K. S. H.Nowadays, majority of the youth use more than one information and communication technologies such as smart phones, tablets and laptops. These devices allow them to do many activities simultaneously such as talk on the phone while check the Facebook account and listen to music while studying, or surfing internet with more than one site on the web. Thus, it is important to investigate whether this multitasking behavior of the undergraduates will effect on their academic performance. The purpose of this study is to examine the university students’ multitasking behavior and to determine the impacts of this multitasking on their university Grade Point Average (GPA). The population of this study was 3rd and 4th year undergraduates of the Department of Commerce and Financial Management of University of Kelaniya. A random sample of 100 is taken. Data were collected using a structured questionnaire. A pilot study with 30 students has done to check the reliability of the questionnaire. The data analysis showed that there is a significant negative impact of ICT Usage and Internet skills on GPA. Also, there is a significant negative impact of Multitasking behavior on GPA. Further, the multitasking is a mediating factor between Internet skills, ICT usage and GPA of the undergraduates. The findings of the study revealed that, concentrating too many activities at one time leads to decrease the academic performance of the undergraduates.Item Evaluation of Online Learning Activities of Accountancy Students Based on LMS Logs.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Perera, H. A. P. L.; Perera, P. R. M. R.The purpose of the current study is to identify the patterns of the interactions made by students of the Department of Accountancy, University of Kelaniya, Sri Lanka with the Learning Management System (LMS), and hence discover new knowledge for decision making. Data from the LMS of a sample undergraduate courses (two) and a sample diploma courses (two) of similar nature were selected. Data were collected through activity log reports from LMS for the second semester of academic year 2015/2016. The data were then analyzed based on the pattern and behavior of students’ interaction with the online content of the courses. According to the findings of the study, majority of undergraduate logs represent resource view, while next highest represent the course view. This pattern is common for both undergraduates and diploma students. Daily average use of LMS shows an important trend where undergraduates use LMS at an average rate during the first month of the semester and usage improves by the middle of semester. When it’s closer to the examination, LMS usage drops considerably. Diploma students show a different behavior, where in the mid of the semester, LMS usage drops drastically and when it’s closer to semester end examination, usage improves. LMS usage by day of the week suggests that undergraduates log into the LMS when they have convenient internet access. Based on the findings, several recommendations are made to enhance the effectiveness of the existing services available with LMS and to design and add social connect modules to the learning experience.Item Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Varghese, J.; Sudhahar, J. C.Today, information technology has nationally as well as globally turned over the entire working atmosphere. Electronic commerce paved a new way into the common people’s lives on the way how products and services are bought and sold in entire world market. Digital revolution has been changing the entire world style fundamentally. The purpose of the study is to generate an insight on the digital marketing adoption and whether it has been fully involved into the Tier III city like Coimbatore, Tamil Nadu. Internet marketing and advertising are typically used as a replacement for the earlier traditional types of advertising such as radio, television, newspapers and magazines. The methodology adopted for the study as Scheduled Questionnaire with convenient sampling. The study spreads out in showing a clear cut picture on the important platform of digital market with its benefits and finally suggesting the new entrepreneurs to get into the marketing field without burning their hands in the competitive business environment.Item Study on Social Media Marketing for Small Restaurants in Coimbatore District, Tamil Nadu, India.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) David, A. Sudhahar, J. C.Social media marketing is an emerging business trend. In today’s world we can see that millions of people are using social media platforms for various reasons. In early stages of development of social media websites, the concept was that social media is used just for communication between family and friends. This concept has totally changed to a new dimension. In today’s business environment we can see that many companies use social media and reap the benefits of social media in business. In this paper we carefully analyze the benefits of social media, its drawbacks, integration of social media into small restaurants in Coimbatore district. The judgmental sampling method was used to collect the data. The results showed that modern marketing concepts are slowly being implemented in small restaurants. Facebook and Instagram were found to be the most effective social media channels for the small restaurants as per the findings. 120 questionnaires were distributed during the period of study, out of which only 50 genuine responses were gathered. Other responses were either partially filled or were found of errors. Social media although is only a small portion of digital marketing. It is also one of the most effective ways to communicate to the general society.Item Architectural Framework for Electronic Legal Solution Development.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Vasanthapriyan, S.In the context of ever increasing numbers of legal cases and involved stakeholders in multi-party collaborations, we have discovered the appropriateness of the adaptation of more advanced information communication technology (ICT) in legal sector to address the resulting complexities and performance issues in legal service collaborations and their flow of information exchanges among different participants, which are fundamental to obtain cost effective and best professionally practiced legal services. Most of the time, systematic guidelines that could facilitate legal service solution designing and deployment, not only to identify the complex multi-party collaboration processes within and between legal organizations and legal service providers, but also to identify the nature of the information handled by the collaborative parties, is a primary requirement for clear transformation of legal service strategies into electronic systems. We have proposed a methodological framework which combines two sub-frameworks, while ensuring the alignment with Service Aware Interoperability Framework (SAIF) recommendations with the objective of understanding the legal service collaboration processes as well as of identifying the nature of the information handled by the collaborative parties, in such a way to provide a useful input for the creation of electronic legal systems. The architectural framework was developed based on Business Transaction View meta-model in UN/CEFACT’s recommendations for business collaborations. By applying the proposed framework in legal sector, it has been illustrated how the activities and information can be used in realizing services related to the domain when developing service solutions.Item Effect of Constructivist Instruction and Technology Based Constructivist Instruction on Academic Achievement of Undergraduates.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Pathirathna, S.The present university education system lay accentuation on constructivist edification environment. It is the learner-centered scholastic environment which considers students are not as passive learners but active constructors of knowledge. Alongside, technology fortifies and avail in knowledge construction. Thus, integration of technology in constructivist approach provides an incipient stage for construction of knowledge. Present study was conducted to study the impact of Constructivist Instruction (CI) and Technology Based Constructivist Instruction (TBCI) on the academic achievement of second-year undergraduates in business management subject. For the purpose of experimentation, groups are equated and predicated on their previous academic achievement and further divided into experimental groups as group 1 and 2. Researcher identified and culled congruous topics from the curriculum, and CI and TBCI modules were developed and validated with the avail of experts. The impact of modules was assessed by utilizing achievement (Unit-Test) test. Major findings of the study are TBCI approach is more efficacious in improving the academic achievement of students in the subject of business management compared to CI approach. Gender and IQ have influenced more on academic achievement of students edified by CI compared to TBCI.Item The Impact of Promotional Strategies of Pharmaceutical Companies on Doctor’s Recommendation of Branded Drugs: An Empirical Study on Pharmaceutical Industry in Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Punchibandara, M. M. T.The study was focused on selected promotional strategies such as medical detailing, providing scientific materials, Sponsorships, continuous medical education programs (CME), and sponsoring clinical meetings conducted by the pharmaceutical companies in order to get recommendations of their products. As a sample, 150 doctors from Colombo, Kandy and Galle, were interviewed with a structured questionnaire. Both descriptive and inferential statistics methods were used to analyze the data. Correlation analysis and multiple regressions were used to test the relationship among the independent and dependent variables. The statistical analysis revealed that there is a significant influence of promotional strategies used by pharmaceutical companies on the recommendation of branded drugs by doctors. Further, it was found that each promotional strategy has different degree of impact on recommendation of branded drugs. Detailing and sampling have significant impact but it is relatively low compared to other factors like continuous meetings, scientific materials and CME.Item Influence of Service Brand Communication on Consumer's Psychology: With Special Reference to Consumer Attitudes on the Private Professional Educational Institutes in Batticaloa District.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Kishokumar, R.; Kishomigah, S.Service Brand Communication plays a crucial role in determining the Consumer’s Psychology towards the brands, which is useful for businesses and it provides value to consumers as well. This study examined whether Service Brand Communication has an influence on Consumer's Psychology in Private Professional Educational Institutes as research problem. Personal Interactive Communication and Marketing Mix Communication are considered as the measurement variables of Service Brand Communication. Meanwhile Cognitive Attitude, Affective Attitude and Behavioral Intension are considered as the measurement variable of Consumer's Psychology.200 students from 07 Private Professional Educational Institutes in Batticaloa District have been selected as the sample based on the stratified proportionate random sampling method for this study. Findings have shown that there is a strong positive relationship between Service Brand Communication and Consumer's Psychology. Furthermore, it was found that the Service Brand Communication significantly influences the Consumer's Psychology. Results of this study suggest that the Service Brand Communication is important to examining the dispositional source of Consumer's Psychology.