ICBI 2017
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/18303
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Item Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S.Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now uses social media in a professional context (including all aspects of their profession outside of teaching). The number of teachers who use social media in the classroom still does not represent a majority. They refer to different sites to match their varying personal, professional, and teaching needs. In general, they see considerable potential in the application of social media and technology to their teaching, but not without a number of serious barriers. Thus, the purpose of this paper is to investigate the effects of performance expectancy, effort expectancy, social influence and facilitating conditions of acceptance of social media in teaching and learning activities and the barriers that inhibit the minds of the management faculty in the use of it. The results indicate a positive inclination among teachers towards the use of social media for teaching-learning purposes with each of the indicator variables, performance expectancy, effort expectancy, social influence and facilitating conditions measuring higher than the benchmark. The dominant factor which emerged as a barrier to the usage of social media by the teachers was the lack of integration of social media with the learning management system.Item Study on Social Media Marketing for Small Restaurants in Coimbatore District, Tamil Nadu, India.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) David, A. Sudhahar, J. C.Social media marketing is an emerging business trend. In today’s world we can see that millions of people are using social media platforms for various reasons. In early stages of development of social media websites, the concept was that social media is used just for communication between family and friends. This concept has totally changed to a new dimension. In today’s business environment we can see that many companies use social media and reap the benefits of social media in business. In this paper we carefully analyze the benefits of social media, its drawbacks, integration of social media into small restaurants in Coimbatore district. The judgmental sampling method was used to collect the data. The results showed that modern marketing concepts are slowly being implemented in small restaurants. Facebook and Instagram were found to be the most effective social media channels for the small restaurants as per the findings. 120 questionnaires were distributed during the period of study, out of which only 50 genuine responses were gathered. Other responses were either partially filled or were found of errors. Social media although is only a small portion of digital marketing. It is also one of the most effective ways to communicate to the general society.Item Impact of Social Media Characteristics on Consumer Buying Decision Process in Western Province, Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Madhuhansi, W. H. T.The study intends to investigate how social media characteristics impact on each stage of the consumer buying decision process in Sri Lankan context. For the study, quantitative research method was used and a sample of 147 respondents was selected by snowball sampling method. Primary data was used for achieving research objectives and self-administered, structured questionnaires were used for the data collection. The research reveals that all the stages are influenced by social media characteristics but the strongest impacts are on post- purchase stage, information stage and evaluation stage respectively. The research has found the current situation for social media in Sri Lanka, the most influential stage in the consumer buying decision process, the recommendations for marketers in their decision making process and implementing particular strategies while highlighting the seriousness of concerning social media effectively.