ICBI 2017

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/18303

Browse

Author: search.filters.author.Wijerathna, I. D. C.Has files: Yes

Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Influence of Facebook Application on Consumer Purchase Decision.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Wijerathna, I. D. C.
    The study has researched the influence of Facebook applications on consumer purchase decision. It assesses whether consumers take notice of Facebook users responses and activities when they make a purchase decision for a recommended product or service on Facebook. The study is mainly concerned, like button, share button, comment posting and location-based check-in as predictors. Two hundred of Facebook users participated for an online survey to gather data for the research study. Likes, Comments and sharing are positively influence to the purchase decision of consumers. Friend’s likes and Location based check-in do not positively influence the consumer purchase decision. Consequently, business marketers should actively engage in Facebook activities to increase the number of likes, sharing and positive comments for business page and advertising posts.
  • Thumbnail Image
    Item
    Corporate Social Responsibility: A Review.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Wijerathna, I. D. C.
    This revive article intends to bring a better understanding to the field of Corporate Social Responsibility as studied by previous scholars. The paper summarizes the history of Corporate Social Responsibility concept, evolution of CSR, definitions of CSR and its impact on business and the business environment. The concept of corporate social responsibility (CSR) has a long and varied history and the field is still evolving. In the beginning of the formal writings on this concept it was referred to more often as social responsibility (SR) than as CSR. Common understanding of CSR is Philanthropic Activities and charity works but it is broader and vital business concept in today’s business world.
  • Thumbnail Image
    Item
    Analysis of Volkswagen Diesel Emission Scandal: Whose Interest did Volkswagen try to Promote?.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Wijerathna, I. D. C.; Manike, K. G. M. J.; Pradeepan, S.; Sivakumar, S.; Senanayake, A. W. D. M. A. E.; Saheera, M. T. F.; Wimalasena, W. D. I.; Jayasekara, A. A. I. N.
    This study intends to bring a better understanding to the emission scandal of Volkswagen. This paper is based on literature articles related to the diesel emission scandal of Volkswagen. The paper more focuses to analyze about whose interest Volkswagen tries to promote. The management of the Volkswagen is a family base management. Authoritarian leadership style allowed no autonomy to subordinates and discouraged open communication across the management hierarchy. Volkswagen focused to merely meeting the requirements of the emission regulations without thinking about the sustainable development of Corporate.