ARS - 2008
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/166
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Item The Impact of Sex Appeal Advertising on Organizational Sales(University of Kelaniya, 2008) Herath, H.M.R.P.; Wijesundara, C.B.Among the various advertising appeals such as appeals of hum or, fear and sex; sex appeal is somewhat argumentative amongst the general public. The main argument that they put forward is whether the appropriate organizations can have an impact of using sex appeal on their advertisements. Therefore, it is highly appropriate to look at this issue empirically and find out whether there is an impact of sex appeal advertising on sales. T his paper, therefore attempts to identify the degree of impact of sex appeal advertising on sales. At the same time, researchers tried to find out the relationship between the demographic characteristics of the people and their attitudes towards sex appeal advertisements. Research was based on primary and secondary data. To collect primary data a representative survey and some interviews were conducted with the general public and depth interviews were conducted with a few top executives from selected companies. The sample was selected based on cluster sampling method on the basis of demographic characteristics. Two hundred people were selected among the general public and 25 managers among the organizations for the sample. Findings showed that though the general public openly criticizes sex appeal advertisements unknowingly they are effective in motivating them to buy those products. Therefore, the study concludes that there is a greater impact of using sex appeal in advertisements on sales. Further, it was found that there are some differences between the attitudes of people towards sex appeal advertising in terms of their demographic characteristics such as gender, education level and place of residence.Item Prevalence of osteoporosis and osteopenia in a sample of Sri Lankan adults(University of Kelaniya, 2008) Karunanayake, A.L.; Salgado, L.S.S.; Premaratna, B.A.H.R.; Femando, S.; Herath, H.M.R.P.; Abeysuriya, V.; Kumarendran, B.; Mahavithanage, S.T.C.Introduction: Osteoporosis is characterized by low bone mineral density and deterioration in the micro architecture of bone that increases its susceptibility to fracture. This condition is becoming increasingly common in our country in the elderly, especially in post menopausal women. Objective: To determine the prevalence of osteoporosis and osteopenia in a sample of Sri Lankan adults. Methodology: A descriptive cross sectional study was conducted at the Faculty of Medicine University of Kelaniya from July 2007 to October 2007. The study subjects were selected from 22 grama niladhari divisions of the Ragama MOH area. From each division males and females aged 35 to 64 years were randomly selected from the voters list and recruited for the study. A P-dexa scan was used to measure the BMD of the left middle finger. AT score of S-2.5 was considered as osteoporosis, >-2.5 to -1 as osteopenia. These two categories together were considered as low BMD. A T score of> -1 was considered normal. Results: There were 762 subjects with a mean age (SD) of 52.3 (7.5) comprising 61% females and 39% males. The prevalence of osteoporosis and osteopenia were 14% and 29% respectively. In subjects aged less than fifty years 9% of females and 3% of males had osteoporosis and 31% of females and 18% of males had osteopenia. In subjects aged fifty years or more 33% of females and 3% of males had osteoporosis and 38% of females and 21% of males had osteopenia. Conclusion: the prevalence of osteoporosis and osteopenia were higher among the females. The prevalence of osteoporosis among females aged over fifty years was markedly higher than the females who are less than fifty years.