ICAM-2021

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/23296

Browse

Now showing 1 - 20 of 457

Real Scenario of CSR Status in Era of Covid-19: Revealing the Truth of Indian Corporate Sector
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2019) Bhargava, Akshay
The major contribution of the present study is to streamline the various discourses and the representation of CSR status during the times of corona pandemic. Besides, it also focuses on examining the scope of CSR instrumentalities in India over the last decade. Furthermore, the paper also attempts to explore the scale of ethics, legality and corporate responsibility under the guise of CSR practices undertaken by the companies. Crosssectional is the structure of present research which involves the analytical study of CSR norms and patterns followed by the corporate entities functional in India. The major findings of the present research are that the notion of Corporate Social Responsibility has deepen its very roots in a way that it's extent is limited to the business strategy to make the latter a flourished one and it's been actualized on papers owing to the stakeholders pressures. But apart from this, there has also been a slight shift in corona pandemic era which lifts the veil of the pre- strategized framework of corporate social responsibility. The traditional trend has shifted towards imbibing the spirit of doing good for the community by collectively launching their fight against corona virus. The foremost significance of the present study lies in deeply grasping the fallibility (of) and the novel occasions on the part of corporate sector during the pathetic times of Coronavirus pandemic.
AHP-TISM Based Strategic Model for Indian Leather Industry
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd
The leather industry in India plays an essential role in boosting the economy through employment generation and export earnings. Regarded as one of the primitive industries in India, the leather sector significantly contributes towards the exports of leather footwear, garment, saddlery, harness, and finished leather goods. The export performance is quite promising in this sector, which currently is valued at $5.74 billion, and significantly contributes towards 12.9% of global leather and 9% of footwear requirements. The promising industry has been entitled to 100% FDI by the government for future development purposes. The industry involves other sectors such as cattle breeding and slaughtering for raw material, chemical industry for tanning process and textile and rubber industry for finished products. The industry has a strong bearing on the overall economy of the country as it provides large scale employment to the rural population especially women. However, Indian leather industry has been adversely affected by lack of formal education among the tannery owners, pollution generation, waste generation, and high cost of capital including chemical, machinery, spare parts, etc. Due to lack of focus on compliance to sustainable standards, the industry is criticized for polluting the environment and creating social discomfort. The process of leather processing releases highly toxic and carcinogenic chemicals which in turn pollute the environment posing serious threat to human and animal life. Although various researches have been conducted in this context including, the academia still needs further research to investigate issues related to the leather industry.This study thus aims to explore the underlying issues prevailing in the industry and suggest future strategies for revival. The researchers have traveled to leather units in Uttar Pradesh (Kanpur) and Tamil Nadu (Chennai, Ranipet, and Ambur) for data collection and conducted in-depth interviews with managers.The research is conducted in three phases1.In-depth interviews: The leather industry managers were asked to highlight challenges in the sector and provide their views on future strategies. Transcripts prepared from the interviews were then analyzed through content analysis to identify variables and sub-variables about challenges and strategies.2.TISM interviews: In the next stage, a group of industry managers were interviewed together and asked to provide relationships (V, A, X, and O) among the variables identified.3.AHP interviews: 9 industry managers were asked to provide relative rankings (1-9) among the sub-variables identified in the final stage.The results were analyzed, and a combined AHP-TISM model was formed. The findings reflect a lack of monitoring (C2) and frequent policies (C7) as the significant challenges afflicting the leather industry. Lack of accountability of local bodies (63.6%) and NGOs (26.0%) was the major contributing factor to the lack of monitoring. The study also suggests providing financial support (S9) to be a significant factor in the strategic revival of the Indian leather industry. Among other strategies, monitoring and supervision (S1) and infrastructural development (S3) can also help in boosting the growth of the sector.
Impact of Sustainable Logistics Practices on Organizational Performance of Large-Scale Companies in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Paranavithana, B.N.; Senadheera, T.H.; Nandana, T.A.S. Madawa; Liyanaarachchi, L.A.D.P.K.; Herath, H.M.R.P.; Wijenayake, S.I.
Present day business environment evolves globally and competitively than the past eras with shorter or small life cycles and less time to market. Further, modern consumers are well experienced and well informed of the market they are dealing with. Consumers orientation towards environmental impact and sustainability has also increased. Therefore, the organizations are giving more attention and value to the environmentally friendly products and activities that are initiated by their companies. Introduction of Sustainable Logistics Practices (SLP) is another strategy organization use to achieve their sustainability and stability goals (Gunarathne & Priyashani, 2018). Yet, there is a lack of evidence in the Sri Lankan context on the impact of sustainable logistics practices with organizational performance (Zhu & Sarkis, 2004). Thus, this study is aiming at investigating the impact of sustainable logistics practices on organizational performance of large-scale companies in Sri Lanka. Apart from the subject and the industry, many researchers have used a specific geographical area as a criterion to decide the scope. However, here authors have mainly focused on the industry because it would give a clear and unbiased result because the authors have also specifically taken the companies, which, ISO 14000 certified, where they are mostly large-scale organizations located all around Sri Lanka. This research uses a quantitative testing approach, with the deductive reasoning approach. A cross sectional study was carried out with a sample of 127 large scale companies selected out of a total population of 193. Sample size was determined by using Krejcie and Morgan sampling calculation. The data collection tool was a questionnaire. To test the six hypotheses developed with six independent variables (Green Warehouse Management, Green Transportation, Green Procurement, Green Office Management, Green Packaging Management, and Reverse Logistics), PLS-SEM was used with SmartPls and SPSS tools. Data supports all the hypotheses except one hypothesis was supported by. Therefore, according to the research findings, green transportation has no impact on organizational performance but other independent variables have influenced organizational performance. Thus, the findings of this study provides significant and insightful implications to the supply chain and logistics professionals and practitioners to improve their performances.
Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components Retailer
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Chin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui
Social media is booming massively, and it has become part of billions of people's daily live around the world. Hence, many firm use social media platform to reach out to bigger audience and increase brand equity. In Malaysia, many companies take the opportunities of leveraging social media communication into their business model. However, some businesses like electronics component retailers rarely use social media for marketing. For instance, a small company selling electronics parts is facing a problem to promote their brand to local and online community. Thus, this study aims to investigate factors to increase its brand equity (brand awareness and perceived quality) via social media brand communication, then design marketing strategies for the company. The quantitative method is used in this research, and a questionnaire instrument is used to gather primary data from respondents online using Google Forms. The target population for this study is 150. This study is expected to be a guideline for the company to use firm and user generated content communication on social media to improve the brand equity.
Good Village Governance: Evidence in Indonesia
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Sumarmi, Saptaningsih
Government good governance is the most essentials performance measure that must be achieved. This is critical because, as a public servant, the government must hold itself accountable to the public. In a village government setting in the Daerah Istimewa Yogyakarta, Indonesia, this study attempts to investigate the relationship between community culture and the implementation of good governance at the village level. As a mediation variable, the performance of the village apparatus is used. Not many researchers have used village governance as an object of research, even though the village is also the smallest government unit in Indonesia. The data for this study were collected through a questionnaire (five-point Likert Scale), using 269 village apparatus in the province of DIY as the research sample. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings show that there is a direct positive relationship between community culture and the implementation of good governance, but the performance of the village apparatus cannot be a mediating variable. The main purpose of the government in providing public services to the community is to realize good governance.
The Effect of Acupressure on Intestinal Function in Patients with Acute Myocardial Infarction under Primary Percutaneous Coronary Intervention
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Kamali, Mahsa; Bagheri-Nesami, Masoumeh; Ghaemian, Ali; Moosazadeh, Mahmood; Esmaeili-Ahangarkelai, Nadali; Ghasemi, Fahimeh; Haghighat, Sahar
Background and the objectives: Acute Myocardial Infarction patients are at risk for constipation, following the admission to intensive care units due to inactivity, use of drugs such as calcium channel blockers, diuretics and narcotics. So, the purpose of the study was to determine the effect of acupressure on intestinal function in patients with Acute Myocardial Infarction under Primary Percutaneous Coronary Intervention. Methods: The present randomized clinical trial was conducted in heart center affiliated to Mazandaran University of Medical Sciences, Sari, Iran. 90 Acute Myocardial Infarction patients (30 patients in each group) were random allocated based on inclusion criteria. The data collection tools used included a socio-demographic questionnaire, Rome IV scale, Bristol stool scale and patient control checklist. Intervention was carried out among the Acute Myocardial Infarction patients two times a day (10 am and 6pm) for three sequences days. In the intervention group, the intervention was conducted on the acupressure points SJ6, LI4, ST25 and SP6 in both parts of body symmetrically, so that 1 minute vertical pressure with the thumb, then 5 seconds stop to rest and after that 1 minute rotational massage had been applied. Each session lasted for 9 min approximately. In the sham group, the intervention was carried out with 1.5 cm distance from the above-mentioned acupressure points. All three groups received 30 cc magnesium hydroxide a day. Results: The mean (SD) of the participants' age in the intervention, sham and control groups were 49.90 (10.26), 51.47 (10.19) and 52.53 (10.84) years, respectively. On the first and second days of the study, all of the Acute Myocardial Infarction patients had no defecation. In the intervention group 93.3% and 96.7% had normal defecation on the third and fourth days of the study, respectively. In the sham group 46.7% participants had normal defecation on the both third and fourth of the study. In the control group 50.0% and 63.3% had normal defecation on the third and fourth days of the study, respectively. The results of chi-square test revealed significant different among three groups (P-value<0.001). Conclusion: The results of present study showed normal defecation based on Bristol scale was significant different among three groups, so that the frequency of normal defecation in the interventional group was higher than sham and control groups. So, an acupressure as noninvasive and safe procedure can be used in clinical setting as nursing intervention.
Exploring the Impact of Social Media Marketing on Tourism Destination Marketing and Revisit Intention: An Empirical Study of Rural Tourism Sectors
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Hua, Chin Chee; Ming, Winnie Wong Poh
Tourism is widely regarded as one of the largest and fastest growing industries on the world. However, the outbreak of the COVID-19 pandemic has had a significant impact on international visitor arrivals and receipts for countries worldwide. Prior to the COVID-19 pandemic, there has been an increasing trend toward rural tourism, owing to the attractive natural and cultural components. The pandemic's impact on tourism sectors has been severe, with travel restrictions imposed. In this regard, Tourism Malaysia encouraged tourism industry players to transition from a physical to a virtual mode of operation by marketing their products and services online. Recognizing the need for tourism destinations to develop entirely new marketing strategies in the post-COVID-19 era, the establishment of travel brands for tourism destinations is critical to facilitating more effective marketing campaigns. As a result, social media marketing has been recognized as a viable marketing technique for promoting products, services, and information via social networking sites (SNSs). This study aims to fill gaps in the literature and theory by examining the impact of social media marketing activities (SMMA) on tourism destination marketing in the context of rural tourism in Asia, specifically Sarawak, Malaysia. This is perhaps the first study to use the stimulus-organism-response (S-O-R) model to examine how SMMA affect tourism destination marketing and, subsequently, revisit intention for rural tourism destinations in Sarawak, Malaysia.The two-step procedure of partial least squares structural equation modelling (PLS-SEM) estimation was carried out using the WarpPLS software. A total of 239 valid questionnaires were used to assess the fitness of the measurement (inner) and structural (outer) models. Interestingly, the empirical findings indicate that SMMA (i.e., entertainment, interaction, trendiness, customization, and word-of-mouth) all contribute significantly to the success of rural tourism destination marketing efforts. Additionally, it was discovered that a well-developed tourism destination marketing strategy is critical for increasing tourists' intention to revisit, particularly to rural tourism destinations in Sarawak. In conclusion, this empirical study demonstrated that SMMA do contribute to the development of a successful rural tourism destination marketing strategy from a tourist perspective. Eventually, the research provided some useful guidelines for scholars and practitioners (e.g., destination marketing organizations, local communities, industry stakeholders, and tourism-related government departments) interested in rural tourism destination marketing.
Detecting Fraudulent Financial Reporting and Predicting Business Failure Using Probabilistic Neural Network: Malaysia Chapter
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Wen, Chue Kar; Sin, Tiong Jia; Shan, Lom Hui; Dyana, Chang Mui Ling
Methodologies with the integration of machine learning (ML) into fraudulent financial reporting (FFR) and business failure detection have been researched popularly globally however these ML methodologies were not popular researched in Malaysia Specifically. Studies showed that Probabilistic Neural Network (PNN) yielded highest fraudulent detection rate about 98%; and Neural Network achieved overall accuracy of 84% of business failure detection rate. It was also found that there was no specific method mentioned in Malaysia Securities Commission Act 1993 in assessing the financial statements of public listed companies (PLCs), and low expenditure of PLCs in audit functions. Due to the huge impacts resulted from FFR and business failure of public listed companies, there is a need to minimise FFR and business failure incidents with high accuracy detection and prediction tools, which are ML techniques. The applications of ML technique (i.e., PNN) into the research would shorten the analysis time compared to other statistical methods; yield higher accuracy rate that becomes effective layer of screening financial statements; is able to optimise or minimise the loss functions if discrepancies occur in data sets. On the other hand, although the relationship between FFR and business failure has been linked, the two topics have been studied separately in the past. Financially distressed companies may have a higher probability to commit fraudulent financial reporting, and less research that link the two topics although the methodologies and models were found effective in research the two topics. This study aims to firstly determine the accuracy of ML technique, i.e. PNN in the detection of FFR and detection of business failures among the public listed companies in Malaysia. The relationship between business failure and FFR among the PLCs in Malaysia would be identified. This study applies two stage PNN procedures: first stage is to detect FFR among the companies; second stage is to predict business failure of the companies prior to the conduct of FFR. The accuracy of PNN in the applications and the relationship between FFR and business failure will be discovered. Secondary data is to be collected through financial reports from the PLCs that have been identified fraudulent by the Securities Commission Malaysia in the past. A set of identical non-fraudulent and non-failed companies (similar size in same industries) would be as pairs to the fraudulent companies in the study. PNN is expected to yield high accuracy rates in detecting fraudulent companies and predicting business failures. The ML methodology would also be expected to detect the relationship between FFR and business failure (as supported by fraud triangle theory that financial distress is one of the elements in committing frauds). The research should enhance the detectability of frauds and business failures among the PLCs, improves overall corporate governance of the companies and increase public confidences onto PLCs; furthermore, this would also enhance the knowledge of forensic accounting in Malaysia.
Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Ganesan, Geetha Krishnan P.; Moovendhan, V.
As the world begins its slow turn from managing the COVID-19 crisis to recovering and reopening economies, it is clear that the lockdown has had a profound impact on people's way of life. New consumer behaviours span all areas of life, from how we work to how we shop to how we entertain ourselves. Previous literature shows an extensive number of studies attempt to reveal the role and impact of social media on aspects of consumer purchase behaviour under normal circumstances. The use of social media and the exchange of information have increased during Covid-19 pandemic because people are secluded. The present study attempts to analyse the relationship between COVID-19 pandemic and consumer purchase behaviour and to determine the impact of frequency of media usage and Media pattern usage on consumer purchase intention across age, gender and income during COVID-19. A survey will be conducted using questionnaire from X and Y generation from the selected cities of using convenience sampling method to know their purchase intention during pandemic crisis in relation to social media usage.
Covid-19 and Waste Management: A Critical Review and Research Agenda
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Shakil, Mohammad Hassan; Kabir, Mohammad Rokibul; Lepee, Nusrat Jahan; Kawser, Sakia; Mostafiz, Md. Imtiaz
Coronavirus (COVID-19) outbreak has caused severe challenges to achieve sustainable development goals in waste management. Several countries have proposed and implemented new policies to encourage the waste-to-energy (WTE) and waste-to-material (WTM) industry, which was affected highly due to COVID-19. Although a number of studies have been published on the topic already, there has not been a critical review of studies on the impacts of COVID-19 and waste management. This study will explore the current research of CO VID-19 and waste management and identify the issues and challenges faced by the waste management industry. This study systematically reviews 97 studies on COVID-19 and waste management published in ten journals up to March 2021 and identify five research clusters based on systematic content analysis: (1) COVID-19 and food waste, (2) COVID-19 and medical waste, (3) COVID-19 and waste-to-energy, (4) COVID-19 and waste-to-material and (5) COVID-19 and recycling. Besides a critical analysis of the studies in each cluster, we propose research questions to guide future research on the relationship between COVID-19 and waste management.
The Need for Enhanced Coverage of Sustainability Reporting in Tertiary Education: Perceptions of Accounting Students from Private Universities in Malaysia
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Dhifallah, Alaa Nabil Abdulatif
In the traditional system of reporting, only the financial results are discussed without focusing on the environmental and social impacts of organizational practices. However, this stance is changing with climate change and sustainability key themes in society and finance which in turn fuel the need for financial reporting to cover the environmental, societal, and economic impacts of a business. Several organizations tend to implement sustainability reporting (SR) due to the reason that those kinds of reports are expected to improve the perceptions of their stakeholders as they provide information about an organization's performance together with its sustainability efforts. This results in increasing the customers' and the employees' loyalty, as well as enhancing the investors' goodwill and their readiness in providing funds. Based on previous research, it is observed that the level of the corporate sustainability disclosures differs significantly across countries in the AsiaPacific region, with some countries having the highest rates of sustainability disclosures while others remain in their infancy. One of the Asian countries which has limited observed uses of corporate sustainability disclosures is Malaysia, which combined with a lack of research in the area. This has highlighted the need for research to explore how accountant students perceive sustainability reporting. As future accountants, their understanding of these issues will impact the implementation and the development of SR. This research aims to explore accounting students' perspectives of SR and investigate the role of tertiary education providers in developing graduates' attitudes and knowledge regarding SR. Using semi-structured interviews with 20 final year undergraduate and postgraduate accounting students from three different private universities, the research revealed that accounting students lacked the knowledge regarding sustainable development (SD) and SR, and that the accountants' role in SR was dependent on the decisions of organization's management and/or the pressure from stakeholders. A majority of the respondents were aware of the importance of SR with the universities identified as not necessarily embedding sufficient coverage of sustainability issues in the curriculum, which in turn affected the students' knowledge of SR. The accounting students believed that universities, industry, and the government have individual and collective responsibility to ensure students had a deeper and more fundamental knowledge base of SD and SR. Based on the findings, this research suggests that more effort should be placed to focus on increasing the awareness regarding SR in order to ensure that graduate accountants have the knowledge necessary to compete in the labour market, a market which is increasingly emphasizing the importance of the environment and sustainability when they graduate. The research contributes to the existing literature in the field of accounting, and it takes research forward with regards a better understanding of accounting students' perceptions of sustainability, SD and SR in Malaysia.
A Bibliometric Analysis on Sustainability in Business Ethics: The Global Trend in Scopus Database (2004-2020)
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Jambulingam, Manimekalai; Jen Ling, Gan
In this century, the word "sustainability" and "Business Ethics" have been spoken widely in business ethics field. Business ethics comprises two words: "business" and "ethics", which cover the areas of moral principles, beliefs, values, culture, governance issues and a code of conduct for business. Over the decades, researchers have been conducted to various studies on business ethics, as well as to investigate the importance of business ethics. However, the global trend of this area received limited attention, particularly through the method of bibliometric analysis. Hence, the purpose of the study is to evaluate global research in form of bibliometric analysis of business ethics and its growth of publications from 2004 to 2020 from Scopus database. Bibliometric analysis is believed that it can contribute in the way of suggesting future directions for the scholars in the particular discipline. This study used VOS Viewer to analyze and visualize the global research trend on 'Sustainability in Business Ethics' in analyzing the bibliographic data. Bibliometric maps were retrieved from VOS Viewer. In this study, the research details such as coauthorship, leading countries in the research, top scholars and leading key words of business ethics related studies are analyzed and included. The number of publications has been escalating steadily since 2011. The United States and United Kingdom were the leading countries among the affiliated countries. Two of the leading universities were from the world's top 100 universities, which calling for more attention from the universities to study or explore about Sustainability in business ethics context. The study contributed insights of business ethics related areas to the academics for further research This paper can be beneficial for academicians, organizations, and business policymakers in understanding the global trend of 'Sustainability in Business Ethics' besides discovering the future directions and opportunities for future studies.
A Review of Various Psychological and Non-Pharmacological Interventions at High-Risk Pregnancies (Miscarriage and Stillbirth): A Narrative Review
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Mohammadi, Kosar Miraei
Background and the objectives of the study: A review of the evidence concerning the types of psychological and non-pharmaceutical interventions to prevent or reduce complications in women undergoing miscarriage and stillbirthMethods of the study: The search in this comprehensive narrative review was conducted in electronic databases, such as the Cochrane Library, Scopus, PubMed, Web of Science, Tripdatabase, SID. After the screening, 23 articles were selected.Findings of the study if applicable: Evidence was presented in two general categories. which includes, psychological interventions based on counseling and education (9 studies), 1 Systematic review, 5 RCT, 2 Quasi-experimental, 1 Prospective. Also Variables such as anxiety, grief, depression, and contraception use were evaluated. And, psychological interventions based on therapy (14 studies), 2 Systematic review, 6 RCT, 3 Quasi-experimental, 2 single-case experimental, 1 mixed method. Interventions include cognitive-behavioral therapy, mindfulness, hypnosis, interpersonal psychotherapy, supportive psychotherapy, group therapy, and yoga. Variables such as worry, grief, anxiety, depression, distress, post-traumatic stress and stigma were examined. Interventions in this group, especially Internet-based interventions, were effective in most cases.Conclusions: Despite the different design of interventions, the results showed the effectiveness of psychological and non-pharmacological interventions in most cases, but judging the definite effect of interventions requires further research and larger sample size. It was reported that psychotherapy-based interventions were effective in post-abortion grief treatment, especially in long-term grief, mindfulness intervention in improving mental health, and support group intervention in improving physical health after stillbirth.
Driving Forces of Purchase Intention through Instagram
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Jesrina, Manimekalai Jambulingam; Xavier, Ann; Dorasamy, Magiswary
The purpose of the study is to understand the driving forces that motivate consumers to purchase products from the virtual store on Instagram among millennials. Instagram is one of the popular social media networks for online shopping platforms for the present generation. Day by day, purchases from Instagram virtual stores have been increasing tremendously. The study adopted a quantitative method and 133 Instagram users have taken part in the study. The findings revealed that Influencers, peer customer endorsement, and perceived benevolence are associated with consumer's trust and that influences the customers to the purchaser through an Instagram virtual store. The study also adds value to academic literature for future researchers. The study contributes insights into customer purchasing behavior and it provides practical recommendations, to digital entrepreneurs on how to attract Instagram customers to purchase their product from the virtual stores in Instagram.
The Malleability of Implicit Beliefs of Creativity and Creative Behavior in Telecommunication Sector
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Masood, Lina; Archimi, Carolina Serrano
The role of creativity and innovation in generating a competitive advantage is fundamental to the continuous expansion of the competitive telecommunication business (ClÃ² et al., 2020; Jarvenpaa & VÃ¤likangas, 2020). The ability of telecommunication companies to respond to technological advancement is derived from their capacity to address potential solutions and delivere new ideas, products or services (Santoso et al., 2019). One important option for them to be creatives is to encourage the creative work behavior of their workforce (Alikaj et al., 2020). Therefore, employee's creativity is crucial to organizations as a fundamental strategy to remain competitive.Several scholars have attempted to determine the individual factors that are associated with creative behavior (Alikaj et al., 2020; Intasao & Hao, 2018; Puente-DÃ-az & Cavazos-Arroyo, 2017). However, little is known about how an employee's creative behavior may be affected by his/her creative mindset, be it growth or fixed (Jeong et al., 2016). Additionally, we explore the mediating roles of knowledge sharing behavior (George, 2007; Yang et al., 2018; Yuan & Woodman, 2010) and the moderating role of leader encouragement of creativity (Sarros et al., 2008), as they have proved to have an important role in promoting the creative behavior of employees in the workplace. Hence, this study applies social cognitive theory (Bandura, 1986) and implicit person theory (Dweck, 1986, 2006; Karwowski, 2014) to build a theoretical framework aiming at understanding how creative mindset could impact directly the creative behaviors of employees, and in an indirect way through knowledge sharing, and how contextual factors such as leader encouragement of creativity can strengthen this impact in the telecommunications work environment.
Traditional Medicine as an Endurance Booster in the Fight against Covid 19
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Zakariya, Hafid; Absori
This paper aims to find out how the influence of traditional medicine in improving human body power, this research was conducted in several villages in Sumberlawang Subdistrict, Sragen Regency, where there are 3 villages that serve as examples, there are 20 people who conducted experiments, the results of the study indicate those who take traditional medicine have better endurance. The traditional medicine taken is called Jamu. The data obtained by 60 percent of those who drank herbal medicine felt a healthier and stronger body, those who drank herbal medicine were awake. People believe that herbal medicine is not a medicine that directly cures covid but herbal medicine is able to prevent covid, strong immune system makes the body able to resist covid 19. There are 10 those affected by covid 19 in the healing period of taking traditional medicines that have been packaged from the company, the result of better and faster healing. The sufferers are very helpful and very comfortable after taking traditional medicine, such as ginger, antangin. In addition they also do traditional treatment with steam the result of increased saturation is better.
Effect of M-Health Apps on Breast Cancer Prevention and Treatment
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Hosseinzadegan, Fariba; Noodeh, Farshid Alazmani; Amini, Mohadese
Background: M Health apps are a part of E Health applications and include the use of mobile communication technologies with support of health care functions, such as data collection, screening, health training, observation, and patient care in health promotion. Since breast cancer is one of the most common types of cancer and the second leading cause of cancer death in women, and given the increasing number of M Health apps in preventing and treating breast cancer, it is necessary to understand the impact of such applications. Objective: This study aims to investigate the effect of using M Health apps on breast cancer prevention and treatment. Methods: In this narrative review study, the papers were inquired in electronic sources and database, such as Scopus, Google Scholar, Science Direct, and MEDLINE, from 2010 to 2020. The keywords were breast cancer, M Health apps, screening, prevention, and treatment. In the first inquiry, 70 articles were found, and finally, 15 articles were included in the study. Findings: Promising findings of M Health apps were obtained on diet modification, physical activity improvement, quality of life improvement, and stress reduction, which facilitate the care management of breast cancer. There are few studies on the effect of M Health apps in the prevention and early detection of breast cancer, but their beneficial effects were approved.Conclusion: M Health apps positively affect the health systems by improving access to services and quality of health care as well as reducing costs. Healthcare managers and policy-makers could take into account the M Health apps for preventing and treating breast cancer.
Determinants of Visitors' Revisit Intention to the Philippines' Creative Tourism Attractions
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Asperin, Lyla Dee Dela Pena
Creative tourism has been a growing trend even before the COVID-19 pandemic. It is designed for small groups and is well-placed to contribute to post-pandemic tourism because it aligns with sustainable tourism and the growing focus on domestic tourism. However, a lack of literature focused on the visitors' consumption psychology of "creative tourism," implying a limited understanding of consumer revisits intention within the creative tourism setting. Studies on consumers' revisit intention are the tip of tourism development. There's still a literature gap on whether cultural and creative tourists are willing to revisit. Thus, more studies are required to understand the factors influencing consumers' intention to revisit creative tourism attractions. Focusing on the intention of creative tourism consumers will help the tourism supply-side bounce back during and after the pandemic. The researcher utilized a conceptual framework built on the Theory of Planned Behavior and the Experience Economy model. The quantitative study determined the effect of visitors' attitude, subjective norms, perceived behavioral control, and education, esthetic, entertainment, and escapism experiences on their revisit intention. The study area was the creative tourism attractions in Baguio City, Philippines, that offer the visitors activities that allow them to develop their creativity. The research participants who visited the creative tourism attractions were selected using a convenience sampling technique. Data collection was conducted from February to March 2021. An electronic questionnaire was distributed to the research respondents. A total of 145 valid responses were analyzed using SmartPLS 3. The study results showed that visitor's attitudes and perceived behavioral control had a significant and positive influence on their revisit intention. The visitors' subjective norms, education, esthetic, entertainment, and escapism experiences did not influence their revisit intention. Study results suggest that attempts to increase visitor revisit intention must positively alter visitors' attitudes toward visiting a creative tourism attraction. After visiting the creative tourism attraction, visitors must perceive it as enjoyable, meaningful, and attractive. Moreover, study results suggest that creative attraction managers must target creative tourists with high perceived behavioral control concerning visiting creative tourism attractions. Based on the demographic analysis, these visitors fall within the age group 22 to 40 years old, who are monthly income earners, and resides near the location of the creative tourism attractions. The present study contributed to filling the literature gap on "Creative Tourism" in the Philippines.
Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai
The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly implement a feasible marketing strategy to combat this environmental issue. In particular, this study posits that social media influencers can play a vital role in motivating consumers to adopt pro-environmental behaviors to minimize the usage of plastic. Despite the emerging interest in the role of social media influencers in commercial purposes, the extant literature of social commerce is still lacking empirical evidences on social media influencers as motivators of proenvironmental behaviors or in advocating specific environmental issues. Hence to fill this gap, this study aims to shed light on the impact of environmental advocacy delivered by businesses allied with social media influencers in driving the behavioral intention of their audiences in social commerce platforms. Guided by the Social Cognitive Theory (SCT), this study will unveil the role of influencer's storytelling, product-related signals in aesthetic appeals, and post commercial orientation on consumers' consumption intention of zero waste products in social commerce platform. In specific, this study explores the willingness of consumers to seek for more information about the betterment of the environment and their intention to purchase zero waste products to minimize plastic waste as dependent variables. Concurrently, the study will also uncover the mediation role of parasocial relationship (PSR) of social media influencers to address the overwhelming plastic waste issue. Data will be collected from at least 155 active social media users among the Malaysian youth using an online survey questionnaire. All measurement items used are adopted and adapted from prior established studies and Partial Least Squares Structural Equation Modeling (PLS-SEM) approach will be utilized for data analysis. Theoretically, this study aims to expand the Social Cognitive Theory (SCT) especially in extending its triadic reciprocal causation model that currently consists of personal, environmental, and behavioral components. In particular, this study will add theoretical value to the triadic reciprocal causation with the introduction of parasocial relationship (PSR), willingness to search for more information and purchase intention. Findings from this study shall also practically contribute to social media managers and digital content creators by giving them a thorough understanding of social commerce communication and engagement strategy that is suitable in motivating specific behavioral intention of a particular target segment such as pro-environmental behaviors among the youths.
A Comparative Study of Online Service Quality between Google Meet and Zoom App in Punjab
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Sethi, Amit
Business suffered greatly during the Covid 19 outbreak, and with physical meetings not possible, businesses had little choice but to turn to online video conferencing apps. Using the Gap Model, this study attempted to investigate the online service quality of the two most popular apps Zoom and Google Meet using the E-Seroquel scale, which includes essential aspects such as Information Quality, Reliability, Responsiveness, Assurance, and Convenience. On a 7-point scale (Strongly agree to Strongly Disagree), 118 Punjabi professionals who are users of both these apps filled out a questionnaire with Expectation and Perception statements on the above dimensions. The study discovered that security is a major aspect influencing customers' decisions to engage in online video conferencing, with males finding online conferencing apps to be more secure than females. Furthermore, the service quality gap research revealed that there are more gaps in consumer expectations and perceptions. The average gap score (Difference of Perception and Expectation) for Google on all dimensions was 2.4, while the gap score for Zoom was 1.5, indicating that Zoom is a far better platform in terms of service quality. The smaller the service quality gap, the better for businesses, and they must close it in order to improve service quality. Google Meet must bridge this gap by providing personalized personal attention, quality and assurance to meet the needs of each consumer. The findings of this study suggest that new video conferencing apps, as well as current apps, should focus on improving service quality dimensions. Customers’ data privacy protected online video, customer trustworthiness, and performance consistency are all areas where video apps need to improve.