6th-2021

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/28076

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The Impact of Brand Equity on Purchase Intention: With Special Reference to the Smartphone Brands in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Anuradha, K. O. R.; Bandara, B. S. S. U.
The strength of a brand is defined by the image that its customers have of it and thus the brand equity is a crucial component that encourages a consumer to choose a smartphone brand over another. This study aims to analyze the impact of brand equity on smartphone brands' purchase intention in Sri Lanka. The brand equity dimensions developed by Aaker (1996) were applied as the foundation for measuring brand equity. A survey-based research strategy in a cross-sectional research design was used to gather primary data and used a simple random sampling technique. For data collection, a structured questionnaire was used, and data were collected from 379 smartphone users in Sri Lanka through an online survey. The researchers used SPSS 26 Version to analyze the relationship between independent and dependent variables and PROCESS v3.0 for SAS was used to analyze the mediating impact. The findings revealed that there is a positive impact of brand equity on purchase intention which is mediated by brand preference. Brand awareness, perceived quality, and brand loyalty have a significant and positive impact on purchase intention except the brand association. The brand association has no significant impact on purchase intention. Therefore, the marketers of smartphone brands in Sri Lanka should focus their marketing strategies on increasing brand awareness, perceived quality, and brand loyalty of linked brands, as well as increasing consumer preferences for the brands to increase purchase intention.
Factors Influence on Online Freelancing in Digital Marketing Industry
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Kodithuwakku, D. K.; Thilina, D. K.
Freelance of digital marketing is a rapidly grown industry in these days. Since this COVID-19 situation most people were turn in to digital jobs and work from home. Advertisers and freelancers in Sri Lanka very surely know how much their web showcasing procedures, digital marketing strategies are making the clients towards the brand. So they try to go with this industry. But in here some people were very success in their career and some were not. And also there has no any correct guidelines, information for this industry. Main aim of this study to identify the Factors influence on online freelancing of Digital Marketing industry in Sri Lanka. By this research researcher can identify the factors that affecting to that industry. This analysis was quantitative. In here researcher used structured questionnaires for collect primary data. The sample size was two hundred eighty-six. Researcher used convenience sampling method under non-probability sampling. Those responses were collected from the western province. The data were analyzed using the software SPSS 25. The finding of the study demonstrate that online freelancing of digital marketing industry positively influenced by use of social media, awareness, willingness for online freelancing and smart technology. By this research, researcher can identify the favorable and unfavorable factors. So freelancers, future researchers and other relevant parties can use this information for create their strategies and find the best way to improve their carrier. And they can get a better understanding about the industry.
Key Determinants of Online Purchase Intension Towards Online Retail Shopping in Western Province of Sri Lanka
(Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2021) Lakmini, M. L. D. N.; Wijenayake, S. I.
The development of internet technology has had a significant impact on consumer’s daily activities, and many offline activities have migrated to the online environment. As a result of that, internet retail purchasing has grown in popularity and become a vital aspect of consumer life. During the Covid 19 global pandemic most Sri Lankan consumers tend to use online platforms to make transactions with retailers to satisfy their needs and wants. Thus it is important to investigate which factors effect on online purchase intension to develop retailers’ websites to convince their consumers. Therefore, the major purpose of this study is to investigate the impact of perceived ease of use (PEU), perceived usefulness (PU), perceived risk (PR), prior online purchase experience (PO) and brand orientation (BO) on customer online purchase intension (OPI). The selected constructs borrowed from the literature and there is a huge dilemma in literature to be solved whether PEU, PU, PR, PO and BO have a real impact on OPI. This study is in quantitative nature and prescheduled structural questionnaires were distributed among a sample of 384 respondents those who have internet access to collect primary data based on the convince sampling. In order to investigate the hypothetical impact researcher employed multiple regression and correlation analysis as main statistical tools. The findings of the work revealed that PEU, PU, PR, PO and BO have positive and significant impact on OPI.
The Impact of Advertising Appeals on Purchasing Intention: With Special Reference to the Soft Drink Market in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Bandara, R. M. R. N.; Bandara, B. S. S. U.
The primary objective of this research was to examine the impact of advertising appeals of soft drink brands on consumer purchase intention in Sri Lankan context. Then the researchers compare the impact of different types of advertising appeals on purchase intention, thus could able to identify the most significant advertising appeal to be used in promoting soft drink brands. A variety of literatures in the relevant fields were gathered to determine the relationship of the independent and dependent variables. The primary data were collected using a well-structured questionnaire while the descriptive and inferential statistical tools in SPSS 26.0 were used to analyze the data collected from a sample of 310 respondents through an online survey. A factor analysis was used to determine the study's reliability and validity. Second, a regression analysis was used to look at the impact of various advertising appeals on purchase intention and their level of significance. In the Sri Lankan soft drink advertising scenario, the researchers could able to found out that rational appeal, emotional appeal and sexual appeal all have a significant impact on purchase intention. While the rational appeal having a more significant positive impact on purchase intention. Therefor the recommendations were given accordingly.
Impact of Instagram Advertising on Youth Impulsive Buying Behavior Towards Apparel Outlets Located in Colombo District: The Moderating Effect of Consumer Personality and Mediating Effect of Digital Literacy
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Wickramasinghe, M. M.; Wanninayake, W. M. C. B.
Social media advertisements are one of the most highly utilized communication tools in the current marketing landscape to engage with the audience. In Sri Lanka the most used social media platforms for advertising by companies are Facebook and Instagram. Both platforms can be used to influence on the impulsive purchase behavior of young consumes. The objective of this study is to evaluate the impact that social media advertisements, specifically Instagram advertisements, can have on the youth audience. The impulsiveness of making purchase decisions by youth has been studied in detail referring to the apparel outlets located in Colombo district of Sri Lanka with a moderating effect of consumer personality and mediating effect of digital literacy. The initial part of the paper reviewed previous literature for developing conceptual framework and hypotheses and then it was tested hypotheses based on qualitative findings developed from the questionnaire which was circulated among 384 young consumers who have been exposed to apparel related advertisements on Instagram. The practice gap and the theoretical gap has been identified to develop the conceptual framework where later the validity and reliability of the framework has been tested based on the data gathered using SPSS software. The hypotheses have been tested by using correlation and multiple regression analysis in deriving the conclusion where findings contribute to improving advertising content for better attraction and trial purchase of young consumers. In today’s context, social media advertising is of high importance and the impact of this on Sri Lankan apparel brand impulse purchases can be further investigated upon.
Impact of Store Merchandising Quality on Purchase Intention of Supermarket Industry of Sri Lanka: The Moderating Effect of Demographic Factors
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) De Silva, L. R. D.; Wanninayake, W. M. C. B.
The supermarket concept was initially started in Sri Lanka at 1980’s and the particular industry began to expand after the year 2000. Supermarket industry is one of the fast-growing industries in Sri Lanka. According to the prevailing literature, many researchers are emphasis that store merchandising plays a vital role in the shopping behavior in any retail context. Further, it has become an essential strategy in supermarket industry. There is fierce competition today in the retail industry. As a result, every marketer pays close attention to merchandising strategies attract the customers and survive in the industry. Based on the aforesaid situation, the main objective of this study is to identify the impact of store merchandising quality on purchase intention of supermarkets of Sri Lanka with paying special attention to the moderating roles of demographic factors. As this study was quantitative in nature, it used structured questionnaire to collect primary data from 190 respondents. Researcher analyzing data by using SPSS and findings revealed that in store merchandising plays a significant role in the purchasing intentions of shoppers in the modern trade environment. The present study has more practical contribution for the marketers in the supermarket industry for developing competitive advantage of the respective industry. Finally, the researchers suggested some strategies to improve store merchandising quality of supermarkets for stimulating purchasing intensions of the customers in the domestic market.
The Impact of Effective Advertising on Purchase Intention with Moderating Effect of Age – Comparative Analysis of Advertisements for Healthy and Unhealthy Food in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Kodithuwakku, K. A. G. G.; Wijesundara, C. B.
When the current global trend of food advertising is analyzed, the influencing power of unhealthy food advertisements is higher in the buying decision of consumers than healthy food advertisements. Exposure to the advertising of unhealthy foods is a widely acknowledged risk factor for the development of obesity and noncommunicable diseases which is an alarming issue for the health sector in Sri Lanka. Hence, the aspects which are more effectively addressed in unhealthy food advertising should be identified in order to promote the consumption of healthy food for better health of Sri Lankans. The main focus of this study is to identify most influential factors persuading consumers to make the buying decision of either healthy or unhealthy foods. To gather primary data, the researchers employed quantitative research approach and distributed a self-administrated questionnaire among respondents who has the exposure to healthy and unhealthy food advertising. Multiple regression analysis was used to test the hypotheses, and the results revealed several dimensions of effective advertising have a positive and significant impact on purchase intention with respect to both healthy and unhealthy food advertising. The age of the consumer has not significantly influenced the purchasing intention in the study sample. Current study provides valuable insights and provide compelling evidence to support that unhealthy food advertising has a greater impact on purchasing intention of foods. Future research is needed with different demographic of consumers to have a better insight. This study has great significance to the existing food suppliers and manufacturers in Sri Lankan market to plan out and develop their techniques of food advertising.
A Study on Augmented Reality: Pillar of Industry 4.0
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Naman, R. R.; Metri, P. G.
Augmented reality is the one of the leading technologies in 21st century imagined by fourth industrial revolution (Industry 4.0). The recent advances in augmented reality (AR) devices and the new challenges introduced by the Industry 4.0 enhance the user experience. Few examples given by Industry 4.0 along with AR are Internet of Things (IoT), big data, analytics, smart sensors, machine networking, self-monitoring etc. The pandemic is already providing a much-needed reality check on industrial digitalization, tearing down the glorified visions of Industry 4.0 and their flashy digital twin showcases with immersive AR experiences. The present study emphasizes on strength, weaknesses and important applications of AR in Industry 4.0. AR-based approach and Industry 4.0 both are attracting many researchers to work on it for further development with new techniques to overcome its limitations.
Pros and Cons of Digitalization
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Panchal, G.; Bharati, B.; Metri, P. G.
Digitalization has changed the rules in both private and public sectors of economy. The study of effects of digitalization has more significance and that can be studied by index of digitalization (which reflects the state of digitalization at the country level), and by validating the index of digitalization using panel data model. To study the digitalization level of the countries, the digital economy and society index is used. During some misery (ex: COVID-19) will cause the dramatic effect on the world’s economy, business and activists and the people in that situation digitalization will help in many ways to adopt and overcome the misery. The negative side of the digitalization is loss or displacement of jobs because of automation and challenges brought by e-commerce (ex: higher rates of the products return because of unrealistic online reviews). Digitalization also affects the work place. Digitalization has been changing organizations from the discovery of internet forward. Digitalization has created many challenges as well as opportunities for organizations. Digitalization improves the job satisfaction; blur work/life balance and promotes more workers autonomy. In digitalization with respect to public transport there are number of challenges that needs to be addressed. There are both technical challenges such as data collection issues, interoperability, scalability and information security and non-technical challenges such as business models, usability, privacy issues, and deployment. Present study presents pros and cons of digitization in different sectors.
Impact of Celebrity Endorsement on Customer Purchase Intention: Examining the Mediating Effect of Brand Trust with Special Reference to Telecommunication Industry in Western Province Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Perera, K. A. H. M.; Wanninayake, W. M. C. B.
In the present context, many marketers in the telecommunication industry are using different methods to influence their customers. Celebrity endorsement is one of the key tools frequently used to influence the purchase intention of customers and to face the competition effectively. Therefore, the purpose of this study is to identify the impact of celebrity endorsement on customer purchase intention by examining the mediating effect of brand trust with special reference to the telecommunication industry in Western province, Sri Lanka. As per the current literature, it has been acknowledged that there is an impact of the celebrity endorsement on the customer purchase intention in general but still empirical gaps are identified in different product scopes and market contexts. Further, research gaps have been justified with literature as there are few studies regarding the mediating impact of brand trust related to this phenomenon. The present study was quantitative in nature and it used a structured questionnaire to collect data based on the convenience sampling method. A total of 384 questionnaires were distributed and 220 responses were gathered and used for the final analysis of this study. The findings demonstrate a significant impact of celebrity endorsement on customer purchase intention in the present research context. Further, it indicates that celebrity endorsement and purchase intention is getting mediated by brand trust. In order to carry out the analysis, the researchers employed multiple regression and correlation analysis as the main statistical tools. Finally, the researchers discussed the management implications of the significant findings and possible future research areas.
Impact of Greenwashing on Green Purchasing Intention of FMCG Products: Mediating Effect of Green Skepticism
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Dissanayake, A. G. M. D. C.; Gayathree, D. A. G. P. K.
Consumers’ increasing attention on the environment resulted in companies to come up with deceitful strategies to entice the consumers. This is known as Greenwashing and the study aims to identify the impact of Greenwashing on the Green Purchase Intention with the mediating effect of Green Skepticism with special reference to the FMCG Industry. The researcher has used the convenience sampling technique for selecting the respondents from the Western Province and the data collected from 394 respondents via an online survey. The hypotheses developed were tested using SPSS version 26 statistical package and along with the Hayes process Model 4 to test the mediating impact of Green Skepticism. The findings show that there is a negative relationship between Greenwashing and Green Purchase Intention. Green Skepticism did not mediate the relationship between Greenwashing and Green Purchasing Intention. It is strongly recommended to determine the impact of culture to strengthen the relationship between Greenwashing and Green Purchasing Intention in future studies.
Impact of Green Marketing Tools on Green Purchase Intention of FMCG Sector in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Subasingha, N. E. M.; Gayathree, D. A. G. P. K.
This study aims to examine how green marketing tools, eco-brand, green packaging, green advertising can encourage consumers to engage in green consumption behavior. Furthermore, the Fast-Moving Consumer Goods (FMCG) sector was chosen as a context since it is an industry that is more concerned with environmental issues. Observably there is a significant lack of empirical studies on these tools as this concept is new to the Sri Lankan market. The study is quantitative in nature, and a structured questionnaire was used to gather data using the convenience sampling technique. The study’s objectives statistically tested using IBM SPSS statistical software was. 351 responses were collected through an online survey. The findings demonstrated that each tool has a significant and a positive impact on the customer purchase intention. Accordingly, the study concludes that eco-brand and green advertising have a salient impact on purchase intention than green packaging. Hence, the research recommends that these tools should be communicated more widely in the market.
Impact of Green Marketing Stimuli on Green Purchasing Intention of Sri Lankan Consumers
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Perera, W. V. T.; Gayathree, D. A. G. P. K.
Sri Lanka is an Asian developing country and majority of citizens are environmental concerned because of the culture. The number of consumers who consider environmental friendliness increases over time in Sri Lanka and with this trend organization have been adapting green marketing strategies. Thus, this study examined the Impact of Green Marketing Stimuli on Green Purchasing Intention of the Sri Lankan Consumers. The data collected from 385 consumers who resides in the Western province and the respondents were selected using convenience sampling method. Self-administered questionnaire was distributed among the respondents. The data analyzed using SPSS version 26. The findings demonstrated a significant impact of eco labeling, eco packaging, environmental concern, and government role to green purchase intention. The results further indicated that customer income moderated the relationship between green marketing stimuli and green purchase intention.
The Impact of Corporate Brand Identity on Customer Brand Loyalty Towards Modern Trade Industry in the Western Province of Sri Lanka: The Mediating Effect of Brand Reputation
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Gunarathna, P. K. P. D.; Medis, L. A. P.
Modern trade sector in Sri Lanka, identified as an emerging competitive market. Even though many branding concepts were investigated by the previous researchers, The Corporate Brand identity on Brand Loyalty were not sufficiently investigated in the local context. This study aims to investigate the impact of Corporate Brand Identity on Customer Brand Loyalty towards Modern Trade Industry in The Western Province of Sri Lanka with the Mediating Effect of Brand Reputation. The researcher applied the quantitative approach based on the positivist research paradigm, and the researchers employed a structured questionnaire to collect the primary data. The sample was identified within the western province of Sri Lanka by collecting 383 responses using convenient sampling method. The data were analyzed using SPSS 26 statistical software. The findings demonstrate a positive, significant impact of Corporate Brand identity to Brand Loyalty. The results further indicate that Brand Reputation mediate the relationship between Corporate Brand identity and Brand Loyalty with positive and significant effect. The findings of the study have more practical contribution for the modern trade sector in for making effective corporate branding decisions.
Factors Affecting Customers' Willingness to Use Quick Response Codes During the Covid-19 Pandemic (With Special Reference to Financial Institutions in Colombo District)
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Chathuranga, H. S. B. A.; Thilina, D. K.
In today's fast-developing technology landscape, technology firms are offering customers an ever-expanding variety of telecommunications instruments. Electronic software applications are built in several different ways to satisfy the needs of the customers. In their lives, consumers must face various alternatives to innovation. One of the recently offered services technologies is the Quick Response code payment application. QR code is one of the newest of those changes and has recently been used in many actives of human life. Therefore, the purpose of this research is to study the factors affecting customer's willingness to use QR code during the Covid-19 pandemic. The study observed perceived ease of use, perceived benefit, perceived security and perceived usefulness independent variables and willingness to use QR code as the dependent variable. The sample size specified under the convenience sampling method consisted of 366 respondents of the Colombo district. The researcher used analysis techniques of descriptive analysis, regression, and hypotheses tested where SPSS 26 is used as analytical software. The study's findings are independent variables of perceived ease of use, perceived benefit, perceived security, and perceived usefulness have a significant impact on willingness to use QR code. Furthermore, this study has provided an avenue for the Sri Lankan government, financial industry, software engineers, and service developers to improve willingness to use QR code to increase consumer's self- confidence to use QR code.
Factors Affecting on Working Women’s Attitudes: With Special Reference to Convenience Food Industry
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Harshamali, K. K. D. R. P.; Herath, H. M. R. P.
This study focuses on examining factors that effect on working women’s attitudes and their individual impact on working women’s attitudes in convenience food industry. Throughout the last decades, there has been a remarkable growth in women employment in Sri Lanka and the consumption of convenience food products also has significant increase. This study therefore has been conducted with a sample of 110 working women in Gampaha district and their responses were gathered through an online questionnaire. Data has been analyzed using multiple regression model and results showed that ‘Convenience’ variable has a significant positive effect while ‘Health consciousness’ and ‘Price’ has negative impact on working women’s attitudes. Variables such as ‘Familiarity, Mood, Sensory variables’ have positive but not significant impact on their attitudes towards convenience food products. The findings on the study can be useful for marketers who are in the convenience food industry to develop effective strategies and identify promotional tools according to customer needs.
Impact of Sensory Branding Elements on Customer Loyalty with the Mediating Impact of Brand Experience and Moderating Impact of Brand Resonance: With Special Reference to Franchised Fast Food Chains Located in Western Province, Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Rahuman, F. A.; Wanninayake, W. M. C. B.
In today’s context, many franchised fast food chains are adopting different techniques to stand out from the other competitors. Sensory branding elements play a vital role in creating a loyal relationship with consumers. This relationship is widely examined research scope but still, empirical gaps are claimed due to the lack of previous works regarding the mediating role and moderating role relating to this phenomenon. The purpose of this research is to identify the impact of sensory branding elements on customer loyalty by examining the mediating effect of brand experience and moderating effect of brand resonance with special reference to franchised fast food chains located in Western province. As this study was quantitative, it has used a structured questionnaire survey method to gather primary data based on the convenient sampling method through online platforms. Total, 384 questionnaires were distributed and 200 responses were collected to analyze using the SPSS 26 software version. In order to investigate the hypothetical impacts researchers employed various statistical techniques such as Multiple Regression, Macro Process and Pearson Correlation Coefficient Analysis. The findings of the research revealed that there is a significant positive relationship between sensory branding elements and customer loyalty. Also, it further proved that there is a mediating and moderating impact of brand experience and brand resonance on the relationship between sensory branding elements and customer loyalty. Finally, the researcher recommends several strategies for marketing practitioners of franchised fast food chains to develop customer loyalty through sensory branding elements, brand experience and brand resonance.
Impact of Social Media Influencer Marketing on Customer Purchase Intention: Examining the Mediator Effect of Customer Attitude with Special Reference to Fashion Retail Industry in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Sharma, M. F.; Wanninayake, W. M. C. B.
Due to diverse needs of fashion consumers, competition in the fashion retail industry is reaching new heights and the ever-changing customer preferences the fashion market has proven to be difficult for marketers. The level of customer participation in social media has further challenged the sector by providing more opportunities for marketers while also challenging them by making customers more aware and influential. Also, there are lack of previous works regarding mediator role of customer attitude relating to this phenomenon. Therefore, the major purpose of the study is to investigate the impact of social media influencer marketing on customer purchase intention the fashion retail industry. From literature review, this study developed an integrated model and further literature has shown, customer attitude mediates the relationship between social media influencer marketing and customer purchase intention. In order to test hypothesis, researcher used macro process, correlation analysis and regression analysis as main statistical tools. A structured questionnaire was used to collect primary data based on convenient sampling method. Primary data was collected from 162 respondents via online survey method. Data analysis made with SPSS software. The findings of this study revealed that there is a direct relationship between social media influencer marketing and customer purchase intention as well as customer attitude has mediating effect on the relationship between social media influencer marketing and customer purchase intention in the present research context. Therefore, the findings contribute to developing effective social media marketing strategies in fashion retail industry. Further researcher recommends several strategies for marketing practitioners in fashion retail industry to encourage purchase intention of customers through customer attitude.
The Impact of Social Media Marketing on Brand Loyalty in FMCG Industry of Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Chinthake, B. G. S.; Herath, H. M. R. P.
Social media marketing is one of the most popular mode of marketing which most businesses have decided to heavily invest to build the brand loyalty among their consumers through connecting and engaging with them. This research therefore is focused on investigating the impact of the social media marketing, especially the influence of social media advertising, electronic word-of-mouth (eWOM) and online brand community (OBC) on brand loyalty in FMCG industry of Sri Lanka. There is lack of research and theoretical studies carried out within this scope related to the collaborative impact of above-mentioned social media marketing tools (social media advertising, eWOM, OBC) on brand loyalty in FMCG industry. Based on the review of literature this quantitative research study developed conceptual framework which was tested by using the primary data gathered from sample of 384 social media users through an online structured survey. The Findings of this study showcased a positive and significant impact of social media advertising, electronic word of mouth and online brand community on brand loyalty. Those findings help to realize the importance of social media marketing strategies in the modern business world and its effect on brand loyalty of the consumers.
Covid-19 Pandemic: A Study on Socio-Economic Consequences on Business
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021) Naikwadi, J.; Hiroli, A.; Malge, R.
The novel Corona virus disease (Covid-19) was described as a pandemic by World Health Organization (WHO) on 11th March, 2020. The virus has not only influenced the public health socially but also has rigorously affected sustainable economic growth. The spread of virus led to global supply shocks and spikes the business disruptions. Substantial declines in individual income, increase in unemployment, distractions in the transportation, amenities, and industrial sectors are amongst the major concerns of the pandemic disease extenuation. Furthermore, all the sectors are largely affected in spite of governments of most of the countries imposed the protective measures to control the exponential increase in virus spread. The outbreak of this pandemic is not likely to wane in the near future; preventive actions are prerequisite to overcome infection spread to save people lives and also to save the economic conditions. In this study, we have demonstrated the various aspects of pre-and post- Covid -19 effects over the social and economic phases. Moreover, a survey is conducted to address and summarize the obtained results regarding socio-economic consequences, recession, moral dynamics, enormous stress under the pandemic situations.