3rd ICLIM - 2019
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/20685
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Item Higher Education Scenarios, New Media and Connecting With Modern Researchers: Issues and Challenges for Indian Academic Libraries(3rd International Conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Rao, K.S.; Aravind, S.At present users are empowered with an unbelievable amount of information, allowing them to thoroughly research their requirements before contacting a library. Today libraries are experimenting on with how to market library services and information products through established and emerging online platforms. Emerging citizen journalism and new media information marketing encompasses different mediums, including display advertising, content marketing, mobile apps and social media promotions. The crucial objective of this new strategy is how best libraries can reach their users, service impact and attracting users to library brand. Even though libraries are pro-actively engulfing these new online platforms in several areas of library such as library communications, marketing of information, brand creation, impact analysis etc., there are several other untouched areas which need to be tested and tried to exploit full potential of new media.Item Social Networks and Medias towards Searching Scholarly Information among Social Science Research Scholars in the State Universities of Tamilnadu(3rd International Conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Baskaran, C.The purpose of the study analyses about disseminating Scholarly information through Social Networks among the respondents in selected five Universities in Tamilnadu. The recorded that 87 (25.14%) of them were Annamalai University and the majority of the respondents 73 (21.10%) of them were Alagappa University. The majority 97 (28.03%) of the respondents belong to the department of Management/Commerce, 58 (16.76%) were from the department of Education /Physical Education and 38 (10.98%) were from the department History /Geography. The study witnessing that 291 (84.10%) of the respondents belong to aware and use of What Sapp and 55 (15.90%) of the respondents belong not using What Sapp. It finds that 163 (47.11%) of respondents were preferred Ref.Works and 183 (52.89%) of respondents not prefer. 163 (47.11%) of respondents preferred Reference Management Software Ref.Works and 183 (52.89%) of respondents not preferred