Volume 12 - Issue 3 - 2023

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/29357

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    From Clicks to Carts: Exploring the Role of Unboxing YouTube videos in Driving the Smartphone Purchasing intention of Generation Z and Millennials in Sri Lanka
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Dilshan, H. P.; Patabendige, S. S. J.
    User-generated videos (UGVs), that is, videos generated by users as opposed to by manufacturers or sellers, have become increasingly popular, especially with Generation Zs and millennials. Using platforms like YouTube, UGVs create awareness and influence purchasing decisions through reviews. This study aims to better understand the effects of UGVs by focusing on their role in smartphone users' purchasing intention. The study draws on the uses and gratification theory, which contends that media users actively search for content that satisfies specific needs such as information seeking, social bonding, entertainment, and time passing. Data was sourced from an online survey involving 390 respondents from the Generation Z and millennial cohorts in Sri Lanka. Analysis revealed that viewing unboxing videos addresses all four gratification motives, while the information- seeking motive stood out as the primary driver. These findings provide valuable guidance for UGV creators and marketers in general on optimising content strategy.
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    Effect of Airport Efficiency Dimensions on International Tourists’ Satisfaction in Sri Lanka; with Reference to Bandaranaike International Airport
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Madhushanka, P. K. I.; Nawarathnae, A. M. D. B.; Harshani, G. H. V.
    Bandaranaike International Airport plays a significant role rather than other international airports in Sri Lanka. Maintaining service efficiency and quality of the service have been challenged when it comes to passenger service delivery for last few years. It was a well-known fact that Bandaranaike International Airport has been listed out to the most inefficient international airports in South Asian Region. By using quantitative research approach and deductive reasoning the researcher has incorporated SPSS with Smart PLS statistical packages for the data analysis. Using simple and multiple linear regression analysis, the nature of the relationships has been measured between airport efficiency dimensions and international tourist satisfaction. 150 foreign tourists have participated for the sample and as for the findings, the researcher has found that, all the hypotheses are accepted denoting that relationships between independent variables and dependent variable are positive relationships and security is the most influential airport efficiency dimension.
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    The Role of Social Entrepreneurs in Sri Lanka
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Nimeshi, G.K.S.; Surangi, H.A.K.N.S.
    In recent years, there has been a growing body of literature on social entrepreneurship, yet researchers in developing countries have not adequately explored this field. This qualitative study delves into the role of social entrepreneurs in Sri Lanka, examining how they operate and the factors influencing their choices. Grounded in social reality and aligned with social constructionist philosophy, the research engaged ten selected social entrepreneurs through interviews and applied thematic analysis to interpret the data. The findings reveal valuable insights into the strategies employed by social entrepreneurs in starting and managing their enterprises. Individual and social factors such as family background, experience, social networks, and religion significantly influence the decision to become a social entrepreneur. The study's developed model bridges subjective experiences of social entrepreneurs with existing literature, contributing to a deeper understanding of how social entrepreneurship is practiced and constructed.
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    Examining the Role of Inflation Moderation in Mitigating the Impact of Crude Oil Prices on Indonesia's Sharia Stock Market
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Noval, N.; Syamsu, N.; Sofyan, S; Rifai, R. A.
    This study investigates the impact of crude oil prices on Indonesia's Sharia stock market, considering inflation as a moderating variable to address existing debates in prior research. Utilizing data from June 2011 to December 2021, including the Indonesian Sharia Stock Index (ISSI), World Texas Intermediate (WTI), and inflation, the study employs Moderated Regression Analysis (MRA) to uncover significant positive correlations between crude oil prices and the Sharia stock market. The findings highlight the moderating role of inflation, indicating that the market weakens when crude oil prices rise alongside inflation and strengthens in the absence of inflationary pressures. Practical implications suggest portfolio diversification for investors to manage associated risks. The study contributes theoretically by introducing additional moderator variables and offers empirical insights, yet acknowledges limitations, advocating for further research to deepen the understanding of the complex relationship between crude oil prices, inflation, and the Sharia Stock Market in Indonesia.
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    Efficiency and Performance of Microfinance Institutions: A Systematic Literature Review
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Herath, H. M. A. K.; Azeez, A. A.; Priyashantha, K. G.
    This study was conducted to find out common knowledge in the empirical literature pertaining to the performance and efficiency of microfinance institutions (MFIs), as well as the areas that require more attention for future research. The systematic literature review (SLR) technique was applied and the article selection and findings were reported according to the PRISMA guidelines. 69 empirical journal articles between 2013 and 2023 were included from Scopus database. (1) Efficiency of MFIs (Financial & Social efficiency) (2) performance of MFIs (Social & Financial Performance), (3) sustainable performance of MFIs, were identified as the three most common knowledge clusters. The review established that efficiency and conventional performance analysis of MFIs differ in methodologies and perspectives. Further, it was found that performance assessment, efficiency measurement, productivity, sustainability, and outreach of MFIs are infrequently investigated areas. Financial efficiency, social efficiency, financial performance, and social performance of MFIs were also identified as averagely investigated, creating avenues for more future studies. Thus, the study emphasized the need for further research diversifying perspectives on overall MFI performance to ensure lasting success.
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    Hierarchical Component Model Approach on Tax Fairness, Public Governance Quality and Tax Compliance: A Mediating Role of Tax Morale
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Bello, U.; Dandago, K. I.; Samaila, I. A.
    This study assesses the effect of tax fairness, public governance quality on tax compliance of MSEs in North-Eastern States of Nigeria through tax morale. The study population is 124,231 registered MSEs in North-Eastern states of Nigeria where sample of 527 MSEs was used. PLS-SEM was employed to ensure data analysis and hypotheses testing. Internal consistency reliability and validity checks were carried out to ensure that the measurement instrument is reliable and valid for data collection. The findings of the study revealed that direct assessment tax compliance is found to have been positively influenced by public governance quality and tax morale while, tax compliance was not significantly explained by tax fairness. Moreover, tax morale mediated the effect of public governance quality on tax compliance while no mediation was experience on tax system fairness and direct assessment tax compliance. Hence, the study contributed to the existing body of literature and tax authorities were adequately provided with an insight into improving tax compliance of direct assessment taxpayers through tax morale by public governance quality .
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    Does the Leadership Style Affect Team Members’ Project Satisfaction: Case Study of Sri Lankan IT Sector
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Kodithuwakku, D. S. A. W.; Korale-Gedara, P.
    Effective teamwork is an indispensable factor in the achievement of IT project success. Effective leadership is a key contributor to team member satisfaction, ensuring their active involvement and contentment within the IT project, all of which collectively lead to favorable project outcomes. This study assessed the effect of leadership style on team members' project satisfaction in IT companies. The study collected data from 81 IT team members working in ten IT companies from a population of over 35 IT companies. The results showed that the transactional leadership style had the greatest impact on team members' satisfaction with project completion. Interestingly, the study also found that the most prominent leadership style in the IT industry in Sri Lanka is the transformational leadership style. This study highlights the importance of selecting the right leadership style to ensure the success of IT projects.
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    The Influence of Customer Perceived Risk on Online Purchasing Intention: with reference to Fast fashion Retail industry in Sri Lanka
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Lakchan, U. G. C.; Samaraweera, G. C.
    Consumers' lifestyles and behavioral habits have altered substantially since the advent of digital marketing platforms, which has a big influence on consumption. More significantly, despite the fact that internet buying has many benefits, some consumers are a little more skeptical about it. According to the literature, there are several restrictions that affect consumers' purchasing intentions for online consumption of retail fashions and a nation like Sri Lanka is not particularly strong for online transactions or online shopping. This study is primarily based on online consumers’ behavioral shopping intentions. The independent variable, customer perceived risk is comprised with Financial Risk, Product Risk, Information Security Risk, Time Risk, Psychological Risk and delivery Risk. This study uses the positivistic research paradigm and deductive approach. Accordingly, purposive sampling technique was used by delivering the 400 questionnaires to internet users in Colombo district. Accordingly, data were analyzed using SPSS software after removing outliers. To evaluate the data, the study employed descriptive statistics, correlation analysis, and regression analysis. According to the findings, Time risk was found to be not significant for purchasing online. Delivery Risk and Information security risk were the top-ranked determining variables among the major elements. Consequently, by reducing their perceived risk, this research assists in educating all dealers on how to draw clients to their online platform.