Browsing 8th-2024 by Subject "Brand Equity, Corporate Image, Corporate Social Responsibility, CSR Awareness"

Now showing items 1-1 of 1

Impact of CSR on Brand Equity and the Mediating Effect of Corporate Image with Special Reference to Cellular Mobile Phone Users in the Telecommunication Industry in Western Province

Jayasooriya, J. A. D. C. I.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)

This research explores the intricate relationships between corporate social responsibility, brand equity, and corporate image within the telecommunications sector in Sri Lanka, specifically focusing on cellular mobile phone ...

Now showing items 1-1 of 1

Search Digital Repository