Browsing 8th-2024 by Subject "Brand Awareness, Consumer Purchase Decision, Social Media, Social Media Marketing"

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The Impact of Social Media Marketing on Consumer Purchase Decisions: Mediating Effect of Brand Awareness in Modern Trade Supermarkets in the Western Province of Sri Lanka

Weerasinghe, B. P.; Jayawardena, S. M. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)

With the proliferation of social media and its integration into modern lifestyles, more and more buyers and sellers are now meeting and transacting via social media platforms. Most modern consumers use a range of different ...

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