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Perception About Quality of Urban Life Amid Covid-19

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dc.contributor.author Nandy, Ananya
dc.contributor.author Sayed, Nafisa
dc.contributor.author Kabir, Mohammad Rokibul
dc.date.accessioned 2021-11-01T05:32:30Z
dc.date.available 2021-11-01T05:32:30Z
dc.date.issued 2021
dc.identifier.citation Nandy, Ananya, Kabir , Mohammad Rokibul & Sayed , Nafisa (2021) Perception About Quality of Urban Life Amid Covid-19;Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.420 en_US
dc.identifier.isbn 978-624-5507-15-3
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/23685
dc.description.abstract In recent years with the population growing and people migrating from rural to the urban sector, the quality of urban life (QOUL)has been in the spotlight. The scarce resources of the urban environment are being used up, and the urban quality of life is decreasing significantly in developing countries. Quality of life (QOL) is assumed to be associated with an individual's conscious experience by weighing their hedonic feelings or cognitive satisfaction to estimate their well-being. So, researchers focus on subjective opinions to understand QOUL. Due to COVID-19, more factors are associated with QOUL and other dimensions due to lockdown and related restrictions. The survey was conducted by utilizing Google form, and the respondents of the survey are the residents of Chattogram city, Bangladesh. Data were examined using PLS-Structural Equation Modeling (PLSSEM). The exogenous constructs include Economic Environment (EE), Physical Environment (PE), Social Environment (SE) amid COVID-19 Environment (CE) to measure the perception of QOUL in Chattogram city. The results ensure that all the direct hypotheses are accepted at a 5% level of significance. Among the variables, PE has the most influential role in explaining the QOUL amid COVID-19, followed by EE. The model proposed in this research can help understand the QOUL amid COVID-19 that might help policymakers formulate the strategy for improving the sustainable urban environment. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject Chattogram, COVID-19, PLS-SEM, Quality of Life, Subjective, Sustainable Development, Urban Living en_US
dc.title Perception About Quality of Urban Life Amid Covid-19 en_US


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