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Browsing ICAM-2021 by Subject "Perceived Value, Purchase Intention, Social Media Marketing, Trust"

Browsing ICAM-2021 by Subject "Perceived Value, Purchase Intention, Social Media Marketing, Trust"

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  • Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Businesses nowadays are facing competitive dynamics. Thus, digital technology or digitalization is an integral part to increase businesses' online presence. Due to the Covid19 pandemics, the kindergarten is facing the ...

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