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Browsing ICAM-2021 by Subject "Green Marketing, Sustainability Marketing, Pro-Environmental Behavior, Purchase Intention, Social Cognitive Theory, Social Commerce Platform, Social Media Influencer"

Browsing ICAM-2021 by Subject "Green Marketing, Sustainability Marketing, Pro-Environmental Behavior, Purchase Intention, Social Cognitive Theory, Social Commerce Platform, Social Media Influencer"

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  • Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform 
    Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly ...

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