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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian 
    Qing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Reference price is defined as the price assumption needed to pay by customers by referring to the actual price of the products. Reference price can be appeared in terms of internal (memory-based) or external (stimulus-based). ...
  • The Effect of Social Media Marketing Activity towards Online Shopping Behaviour among Primary School Teachers in Klang Valley 
    Yi, Goh Jing; Kularajasingam, Janitha; Subramaniam, Anusuiya; Singh, Jugindar Singh Kartar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Social media allows internet users to communicate in the virtual environment. Potential customers around the world can communicate directly to the brand representative or their friends. Furthermore, in regards to the ...
  • The Effect of Social Media Marketing Activity towards Online Shopping Behaviour among Primary School Teachers in Klang Valley 
    Yi, Goh Jing; Kularajasingam, anitha J; Subramaniam, Anusuiya; Singh, Jugindar Singh Kartar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Social media allows internet users to communicate in the virtual environment. Potential customers around the world can communicate directly to the brand representative or their friends. Furthermore, in regards to the ...
  • The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and Performance 
    Min, Liu; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the length and complexity of supply chains have increased significantly due to the acceleration of globalization, changes and uncertainties in industry, market, and economic trends. The trend has made many ...
  • The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and Performance 
    Min, Liu; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the length and complexity of supply chains have increased significantly due to the acceleration of globalization, changes and uncertainties in industry, market, and economic trends. The trend has made many ...
  • Effect of Text Messaging via Cell Phone on Critical Care Nurses' Knowledge of Ventilator-Associated Pneumonia 
    Hejazi, Sima; Nikbakht, Shima; Azizi, Tooba Hoseini; Kameli, Ahmad; Pour, Armin Khosravi; Roshannezhad, Mahdie (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Ventilator-Associated Pneumonia is a type of hospital-acquired pneumonia, and nurses have an essential role in its prevention. This study aimed to determine the effect of text messaging via cell phone on nurses' knowledge ...
  • Effect of Workplace Bullying on Workplace Deviance and Project Success: Mediating Role of Perception of Politics 
    Nauman, Shazia; Tariq, Asma; Saleem, Muhammad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Workplace bullying has been a critical issue at any workplace. In the last few decades, workplace bullying has negatively influenced work and project outcomes. Further, workplace bullying leads to many underlying negative ...
  • The Effect Social Media on Youth 
    Kishan, Satya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this study is to provide an awareness level among our target group which is youth who are nowadays too much exposed to social media ,various networking sites and related findings which will help the youth to ...
  • Effective Leadership: The Key for Project Success in Competitive Environment 
    Choudhury, Gopa Bhattacharyya; Sidharth, Sumati; Ware, Nilesh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The application of leadership and management in the project execution is usually dependent on the type of project and the particular life cycle stage in which the project is being executed. There exists a wide range of ...
  • Effectiveness of Brain Gym in Reducing Hyperactivity and Increasing Attention in Children with ADHD and Easing Parental Stress 
    Gilani, Tayebeh Mokhtarian; Gilani, Tahereh Mokhtarian; Yaryari, Fereidoon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Effectiveness of Brain Gym in Reducing Hyperactivity and Increasing Attention in Children with ADHD and easing parental stress.Brain Gym is part of the Educational Kinesiology programme. Educational Kinesiology means to ...
  • Effectiveness of Central Government's Marketing Assistance Schemes for MSMEs of Ahmadabad District in Gujarat 
    Pareek, Prashant (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Micro, Small & Medium Enterprises (MSMEs) plays a pivotal role in the growth of Indian Economy, over the years governments and other institutions have realized that in order to sustain the growth momentum of India it is ...
  • Effectiveness of Exercise on Fatigue in Hemodialysis Patients: a Randomized Controlled Trial 
    Salehi, Farzaneh; Dehghan, Mehlagha; Manglian, Parvin; Ebadzadeh, Mohammad Reza (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Effectiveness of exercise on fatigue in hemodialysis patients: a randomized controlled trialFarzaneh Salehi1, Mahlagha Dehghan2 , Parvin Mangolian Shahrbabaki3* and Mohammad Reza Ebadzadeh4Background: Hemodialysis patients ...
  • Effects of CEO Duality on Sustainability Disclosure and Firm Innovation 
    E-Vadati, Sahar; Azar, Nasrin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Globalization and rapid technological changes are shifting firms towards innovative solutions to develop and survive in an undeniably competitive environment. As market competition has increased among organizations, the ...
  • The Effects of Consumers' Electric Vehicles Purchase Intention: A Perspective from Theory of Consumption Values and Technology Acceptance Model 
    Jun, Phoon Li; Tze, Hong Kay (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of this study is to examine influences towards consumers' in purchasing electric vehicles in Malaysia. As Malaysia aims to reduce carbon emission and going green seems to be the way going forward to a sustainable ...
  • Electronic Banking and Customer Satisfaction in Nigeria Money Deposit Banks 
    Michael, Oyenuga; Iember, Ahungwa Agnes; Chinonso, Nnedu Stanley (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The banking sector in Nigeria has experienced turbulent times following the collapse of the economy of the country. In order to minimize their operational costs, commercial banks have adopted internet banking including ...
  • Emotional-Philanthropy Based Marketing Strategy: Companies Contributing to Combat Covid-19 
    Saini, Swati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Philanthropy can be used as an emotional tool to attract individuals towards an organization. The research aims at analyzing the philanthropy done by huge players (companies) during COVID-19 and the philanthropy-based ...
  • Empirical Evaluation on Income Gap Reduction in Malaysia 
    Zainudin, Mohammad Zuhairie; Boon, Ong Hway; Yoke, Chong Choy (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Household income gap have been identified as one of the major contributions of slow and weak economic growth. It becomes at the forefront of academic subjects and issues that arose from the unequal income distribution. For ...
  • An Empirical Study on Social Commerce Purchase Intention among Malaysian Young Consumers 
    Wai, Hew Wing; Chin, Wong Siew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the prevalence of social media platforms and Web 2.0 technologies, Internet has been slowly turning into a virtual social domain. In recent years, electronic commerce encountered a significant transformation due to ...
  • Entrepreneurial Intention of Non-Business Students: The Influence of Social Intelligence, Education, and Motivation 
    Ling, Gan Jen; Yaacob, Aqilah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In Malaysia, entrepreneurship has been viewed as one of the active economic activities, which could boost the growth of nation and develop the individuals. The Ministry of Higher Education of Malaysia has made entrepreneurial ...
  • Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEs 
    Manigandan, R; Raghuram J, Naga Venkata; Ganesan, P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Small and medium scale enterprises (SMEs) in hotel industries provide Many employment opportunities and economic growth of the country. SMEs plays a prominent role in all sectors. The study mainly focuses on the entrepreneurial ...

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