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Showing 10 out of a total of 57 results for collection: Marketing Management.
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Application of Package Based Data Analysis: An Explanation with Service Sector Research Study
Wijenayake, S.I.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users
Fernando, P.M.P.
;
Jayawickramarathne, S.G.W.K.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2011
)
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
(
2011
)
Sustainability of CSR initiatives in the perspective of the civil war affected society: A Sri Lankan experience
Medis, A.
;
Gunawardene, H.M.R.S.S.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
(
David Publishing
,
2017
)
Study of Green Banking Practices in the Sri Lankan Context: A Critical Review
Fernando, P.M.P.
;
Fernando, K.S.D.
(
2016
)
Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions
Gayathree, P.K.
;
Samarasinghe, D.
(
Asian Social Science
,
2019
)
Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
Dharmadasa, S.A.
;
Gunawardane, N.
(
Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka.Vol 3 No 1
,
2017
)
A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book
Chamikara, D.M.
;
Gunawardane, N.
(
Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka
,
2018
)
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
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Author
Dissanayake, D.M.R. (16)
Fernando, P.M.P. (8)
Wanninayake, W.M.C.B. (7)
Chovancova, M. (5)
Gunawardane, N. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Karunanayake, T. (3)
Kashif, M. (3)
Munasinghe, A. (3)
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Subject
Sri Lanka (6)
purchase intention (4)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
automobiles in Sri Lanka (2)
Brand Association (2)
consumer resonance (2)
Customer Satisfaction (2)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2018 (6)
2019 (6)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
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No (9)