Abstract:
The Social Influence is an influential mode that used by the society surround us to influence for what
they have already influenced by others. . In recent years this has been a popular concept which does
grab the attention of the practitioners within the corporate world. Given this interest, the current
researcher underlining the Face book Influence model intends to assess the relationship between Social
Influence via the Face book and the Intention to participate in the context of the Entertainment Events
in Sri-Lanka. Further, the literature evidence identified that dimensions of Social Influence namely
Like, Comments, Shares, Ease of Use and Usability should be more focused when building a strong
Social Influence as they do indicate a high relationship on Intention to participate. Hence, the current
research identified that Social Influence is a significant predictor which does affect in manipulating the
Intention to participate for Entertainment events in Sri-Lanka
