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Browsing International Conference on Advanced Marketing by Author "Wei, Khong Kok"

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Cyberbully via Social Media: An Antecedent Study of Prevalence and Determinant during Covid-19 Pandemic Lockdown in Malaysia

Jiang, Nan; Ling, Gan Jen; Wei, Khong Kok; Shasha, Teng; Min, Sin Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

With the advanced skills in the technology field, cyberbullying has replaced the conventional bullying. It has become a trend especially on social media platforms. Cyberbully is not just ganging up with others by scolding ...
An NLP-Based Approach to Modelling of Consumers Perceived Quality and Intention to Recommend in Paid Massive Open Online Courses (Moocs): Mediating Roles of Consumption Emotions

Lan, Ma; Sharif, Saeed Pahlevan; Ray, Arghya; Wei, Khong Kok (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Paid massive open online courses (MOOCs), which dominants most commercial MOOC platforms, contribute largely to the sustainable development of quality distance education in supporting personal development, professional ...
The Power of Stars: Celebrity Athlete Product Endorsement in Social Media

Jiang, Nan; Wei, Khong Kok; Ling, Gan Jen; Shasha, Teng; Xavier, Jesrina Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. At the same time, social commerce ...

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Browsing International Conference on Advanced Marketing by Author "Wei, Khong Kok"

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