Browsing International Conference on Advanced Marketing by Author "Supian, Kamisah"

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Intensifying Hospitality Performance: The Role of Entrepreneurial Orientation, Market Orientation and Environmental Factors in the Homestay Industry

Supian, Kamisah; Yunus, Ida Farina Muhammad; Ahmad, Aznita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In the South-East Asian region, a homestay business is a well-known form of communitybased tourism. Leisure travel began to grow in Malaysia in the early 1970s, and tourism contributes significantly to Malaysia's economic ...
Mediating Role of Tourists' Satisfaction on the Relationship Between Risk Factors and Continued Use Halal Products

Ahmad, Aznita; Supian, Kamisah; Yunus Ida Farina Muhammad; Abdullah, Sharifah Hilmi Syed; Rauf, Reeny Karlina Abdul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Tourism identifies a growing interest in halal perspectives from both industry and research perspectives. As halal issues become more prevalent in the tourism industry, many Muslim and non-Muslim countries are positioning ...

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