Browsing International Conference on Advanced Marketing by Author "Rehman, M.A."

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IMPACT OF COUNTRY OF ORIGIN IMAGE ON BRAND PERSONALITY: MEDIATING ROLE OF BRAND EXPERIENCE (EVIDENCE FROM PAKISTAN AUTOMOBILE SECTOR).

Hashmi, M.S.; Rehman, M.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Purpose – The objective of this paper is to focus on examining the relationship between country oforigin (COO) image, brand experience and brand personality in the automobile industry of Pakistan. Design/methodology/approach ...
IMPACT OF STORE CONVENIENCE AND STORE PERSONALITY ON CONSUMER-BASED RETAILER EQUITY

Hashmi, M.S.; Rehman, M.A.; Ghazi, T. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The idea of this paper is to examine the relationship of store convenience and CBRE with the mediating role of store personality. A mall- intercept survey was done and the customers of retail chain were studied. Customers ...

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