Browsing International Conference on Advanced Marketing by Author "Ragel, V.R."

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THE EFFECTIVENESS OF RELATIONAL BONDS ON CUSTOMER LOYALTY MEDIATED WITH CUSTOMER SATISFACTION: TELECOMMUNICATION INDUSTRY, BATTICALOA

Ragel, V.R.; Newton, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Customer loyalty is considered to be a key component in enhancing the survival of businesses, especially in the situations faced by highly competitive industries. Therefore, Tele communication service providers should ...
IMPACT OF IN-STORE ENVIRONMENT PERCEPTION ON IMPULSE PURCHASING BEHAVIOUR AT SUPERMARKETS IN TRINCOMALEE DISTRICT.

Ragel, V.R.; Nirusha, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

This study considers impact of in-store environment perception on impulse purchasing behaviour in the context of supermarkets in Trincomalee district. About 200 customers have responded with a structured questionnaire ...

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