Chor, Matthew Lim Eng; Arumugam, Prakash V.; Krishnan, Anbalagan
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
While there has been much development in the lodging market for Airbnb in Malaysia, the literature on the demographical segmentation and the impact of social influences remains understudied. Market research have shown that ...