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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • A Conceptual Framework for Investor's Trading Behavior: An Analysis on Behavioral Finance and Social Dimension Perspective 
    Shankar, Nisha; Srinivasan, K. Sakthi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In sharp contrast to the traditional finance paradigm, which seeks to understand financial decisions by assuming that markets and many of its participating people and institutions (called economic agents) are rational, ...
  • Conceptualization of a Wireless Mesh Network Model for E-Learning in Remote Areas 
    Kannangara, Dinuka; Yatigammana, Kaushalya; Wijayarathna, Gamini (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Technologies brought in tools and techniques into education, resulting in the development of new concepts such as E-Learning. E-Learning is a broad term that refers to distance education or distance learning via technology. ...
  • The Confrontation of Religious Beliefs and Covid-19 from Iranian People's Viewpoint: A Qualitative Study 
    Rezaei, Mohammad Amin; Mahdion, Zahrasadat; Ranjbar, Mohammad Hossein; Ghasemi, Mohammad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    One of the recently growing debates is the outcomes of COVID-19 pandemic on religion and religious people. The virus has not only created serious challenges to Iranian societies health, but also, even more seriously, created ...
  • CONSUMER ATTITUDE TOWARDS SUSTAINABILITY: A CHALLENGE OR AN OPPORTUNITY FOR GREEN MARKETING. 
    Karunarathne, M.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Industries navigating from anthropocentric to eco-centric approach accentuate the contribution of Green Marketing towards sustainable development. The concept of Green Marketing is more towards altruism, since it comprises ...
  • Consumer Behavioral Intention towards Order Returns in ECommerce 
    Raamkhumar, M H; Swamy, Tnvrl; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is a developing sector throughout the world; as the orders increase, it increases order returns which is considered a managerial issue for the retailers. Free order returns is a facility provided by the e-commerce ...
  • CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH. 
    Choudhary, P.; Gangotia, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The consumer behaviour is one of the highly researched areas in marketing and still it’s one of the most important and needed area to be researched. Keeping in mind the difference in individual choices and decisions, the ...
  • Consumer Perceptions and Experiences with Scan While You Shop: Insight and Reflections from UK Grocery Retail in a Covid-19 Context 
    Anna Wasicka, NCR; Johnson, Graham; Archibald, Jacqueline; Turner, Jason (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global pandemic has arguably impacted longer and had more far-reaching consequences than academics or practitioners had anticipated when Covid-19 was first reported in the media back in 2019 (Martin, et al., 2020; OECD, ...
  • Contemporary Advancement of Consumer Law: An Overview 
    Srivastava, Surabhi; Thommandru, Abhishek (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Off late there is a lot of improvement in consumer protectionism all over the world and now the trend is improving not only in the developed countries but also in the developing and underdeveloped countries. All the ...
  • Continuance Intention to Use Mobile Payments in Malaysia: Integrating Innovation Resistance Theory and Switching Cost 
    Sin, Tiong Jia; Shan, Lom Hui; Shollunayagam, Renugala D/O M.; Dyana, Chang Mui Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Over recent years, the traditional payment method (i.e. cash) has been gradually replaced by cashless payment. Malaysian mobile payment users are gradually adapting to the new payment method (i.e. cashless payment). This ...
  • Contribution of Internet of Things in Management of Smart Farm: Case of Poultry Farm 
    Bikoro, Doriane Micaela Andeme; Wamba, Samuel Fosso; Etoua, Remy Magloire (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The consumption of poultry meat is becoming more regular in our society. Containing a low amount of cholesterol, energy and a high amount of protein, poultry farming is an essential activity in the food industry of the ...
  • COOPERATION NETWORK CLIENT- FOURNISEUR AND PERFORMANCE OF PARTICIPATING COMPANIES: INTEGRATION OF CULTURAL CONTEXT. 
    Djamen, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The network is a polysemous notion which, whether it is the object of a plentiful literature, remains complex to understand. We can define this concept, also known under the appelation of " virtual company " (Byrne, on ...
  • Corona Marketing Challenges and Innovative Strategies for Resilience (Study, Adaptation and Implementation of a Global Model) 
    Lotfi, Fateme; Kebria, Hamed Fazeli (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Covid-19 Crisis has affected significant segments of the market and businesses. Marketing, customer retention and business resilience are significant areas of crisis management efforts. Resilient economies in an epidemic ...
  • Coronary Care Unit Nurses' Experiences of Care ManagementselfEfficacy: A Qualitative Content Analysis 
    Pourghane, Parand; Mansouri, Fatemeh; Nikfam, Maryam Rajabpour; Lahijan, Pirouz (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Recognizing various aspects of the self-efficacy concept in a specialized field like intensive care units (ICUs) helps nurses to improve the quality of care in the ICUs. A qualitative content analysis study was conducted ...
  • Corporate Governance and Firm Integrated Performance: Concept Paper 
    Nagendrakumar, N.; Kumarapperuma, C.; Malinga, J. A. C.; Gayanthika, S.D.K.; Perera, Y.A.M.D.; Amanda, H.N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The firm's integrated performance has become widely significant in the development of business in present context. Corporate governance, which has become the focal point of corporate success, sets the rules for minimizing ...
  • Corporate Governance Practice Intention among Malaysian Small and Medium-Sized Enterprises 
    Lim, Shu Yi; Liew, Chee Yoong; Bakar, Sade Abu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    One of the major reasons for poor-performing Small and Medium-sized enterprises (SMEs) is poor governance. Good corporate governance (CG) practices reduce mismanagement and ensure success and sustainable growth. However, ...
  • CORPORATE REPUTATION EVALUATION AND ANALYSIS ON THE EXAMPLE OF POLISH BANKS LISTED ON THE WARSAW STOCK EXCHANGE. 
    Tomasz, L. Nawrocki.; Szwajca, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Nowadays in the literature more and more often the growing importance of reputation in building enterprise value and achieving long-term competitive advantage is emphasized, and corporate reputation itself is considered ...
  • Covid-19 Acting as a Provoke for De-Globalization- An Overview 
    Mahaboob, Syeda Amtul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The word ‘being global’ was meant a whole lot till now to a large extent until the outbreak of COVID-19. Although De-globalization concept was heaped on geopolitical reasons with the Trump government but COVID-19 has ...
  • Covid-19 and Human Resource Management Functions: A Short Discussion 
    Ling, Gan Jen; Yusof, Halimah Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The recent COVID-19 crisis has significantly transformed the style of management in most organizations. Many organizations are prohibited from conducting physical activities or any that involve mass gatherings. The ...
  • Covid-19 and Pregnancy-Related Anxiety in Iranian Pregnant Women: a Web-Based Cross-Sectional Study 
    Firouzbakht, Mojgan; Omidvar, Shabnam; Hamzegardeshi, Zinab; Amoli, Arman Asadi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Pregnancy-related anxiety (PRA) is defined as concerns, preoccupations, and fears related to pregnancy, delivery, neonatal health, and childrearing. Severe PRA can negatively affect women's physical and mental health and ...
  • Covid-19 and Waste Management: A Critical Review and Research Agenda 
    Shakil, Mohammad Hassan; Kabir, Mohammad Rokibul; Lepee, Nusrat Jahan; Kawser, Sakia; Mostafiz, Md. Imtiaz (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Coronavirus (COVID-19) outbreak has caused severe challenges to achieve sustainable development goals in waste management. Several countries have proposed and implemented new policies to encourage the waste-to-energy (WTE) ...

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