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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION. 
    Fernando, P.M.P.; Hennayake, H.M.G.Y.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Consumers have translated their environmental concerns into actively demanding and purchasing green products. The cosmetics industry could not be excluded from this driving trend towards green products. As a result of ...
  • Study of Resiliency and Its Relationship with Secondary Traumatic Stress During Covid-19 Pandemic among Nursing Staff 
    Zakeri, Mohammad Ali; Abdolkarimi, Mahdi; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nurses are front-line health-care workers for patients with severe COVID-19 symptoms. The aim of this study was to determine the resiliency of nurses and its relationship with secondary stress in pandemic conditions. This ...
  • A Study on Emotional Intelligence among Teachers of Delhi (NCR) 
    Rajput, Namita; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Emotional intelligence plays a vital role in everybody's life. Teaching is a profession which demands much more emotional intelligence and motivation. The study examines the level of Emotional Intelligence among teachers ...
  • A Study on Factors Affecting Online Buying Behavior of Consumers- A Factor Analysis Approach 
    Choudhury, Tapati Sarmah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The third Industrial revolution of the late 20th century witnessed rapid advancements in information and communication technology and with this dawned the era of E-commerce. The beginning of the new century manifested ...
  • A Study on Factors Influencing the Investment Pattern of Working & Non-Working Women Investors in Share Market 
    Sangeetha, N.; Ganesan, P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Behavioral finance is a new approach to financial markets that has emerged in response to the difficulties faced by the traditional paradigm. It focuses on investors behavior and the decision making process. There is a ...
  • Study on Service Quality Specification for Home Delivery System in Malaysia Special Reference Lazada 
    Wasantha, H.L.Neel; Dombepola, W.Chandramali; Perera, G.Nilantha R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This research is examined the service specification for the Home Delivery system in Malaysia as a modification of SERVQUAL Parasuraman 1985. The primary goals are to build up a healthy and loyal relationship between the ...
  • A Study on the Factors Affecting Retirement Planning among Employees in Malaysia During Covid-19 Pandemic 
    Kaur, Sabrinajeet (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Planning for retirement is an approach that is getting known and used by almost every working individual. This approach is believed to help employees have a good life during their retirement phase. This study is done to ...
  • A Study on the Macroeconomic Variables and Government Debt in Malaysia 
    Choon Wei, Low; Jen Ee, Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Government debt is an issue that is concerning by all nations. The Institute of International Finance found the government debt has risen to the highest record at $281 trillion by the end of 2020. It was mainly due to the ...
  • Study on Usage of Biodiesel as an Alternative Fuel in India 
    Bhatia, Ankit; Sachdev, Naresh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The need for energy around the world continues to rise. A variety of factors determines the energy requirements of any country. Traditionally available sources of energy such as coal, petroleum, and natural gas meet the ...
  • A Study with Reference to Balance in Work and Life at Private Universities, Raipur 
    Kishan, Satya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Balance in work and life is one of the major factors for an individual to achieve success. Organisations have come up with different programs, policies and plans to assist their work force to attain work life balance. The ...
  • SUCCESSFUL SUPPLY CHAIN MANAGEMENT STRATEGIES IN GARMENT MANUFACTURING AND EXPORTING SMES 
    Herath, H.M.R.P.; Jackson, E.; Gorton, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This research investigates the supply chain management (SCM) practices that have been successfully implemented by SMEs in the Sri Lankan garment exporting industry. A comprehensive literature review and initial telephone ...
  • Supply Chain Management and Enterprise Resource Planning Integration: A Quick Service Restaurant Perspective 
    Roshan, Mohamed; Shamil, Mohamed; Herath, Renuka (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Enterprise resource planning (ERP) and supply chain management (SCM) have been a great combination and that collectively brings enormous benefit across various industries in the competitive market environment. The initiatives ...
  • Survivability of Public Listed Companies In Malaysia 
    Alyasa-Gan, Siti Sarah; Che-Yahya, Norliza (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Studies on the survival of companies are crucial, at least in the context of the Malaysian market, since companies' survival is seen to be of great concern for the regulatory bodies (i.e., Securities Commission Malaysia ...
  • SUSTAINABILITY MARKETING: INSIGHTS FROM DAOIST WISDOM IN CHINESE EVERYDAY PRACTICES. 
    Yang, L.; FitzPatrick, M.; Costley, C. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This paper urges marketing academics committed to a sustainable future to look outside of the modern industrial ideologies that characterize western societies. Marketing has addressed sustainability issues for more than ...
  • Sustainable Practices in Hotels: A Study of Five Star Hotels in Kathmandu, Nepal 
    Prasai, Aasis; Abukhalifeh, Alaa (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global hospitality industry is facing many challenges under the external business environment. This study will include the effects of global recession, decreasing in overall business in hotels industry and an increased ...
  • Sustainable Supply Chain Initiatives for Reverse Logistics and Sustainability Performance in Chinese Manufacturers 
    Kaihan, Yang; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The manufacturing sector is a cornerstone of the economy in China. According to the World Bank report, the value added (% of Gross Domestic Product) of manufacturing industry in China was reported at 26.18 % in 2020. ...
  • SWOT ANALYSIS OF FAST MOVING CONSUMER GOODS COMPANIES – A CASE STUDY ABOUT PATANJALI AYURVED IN INDIA 
    Sen, S.; Rajagopal, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    When a society becomes more conscious and concerned about nature, organizations have to modify their business processes in an attempt to capitalize on the needs of the society. This requires a voluntary exchange, which ...
  • SYSTEM QUALITY AND USAGE OF INTERNET BANKING FUNCTIONS: ROLE OF CUSTOMER SATISFACTION 
    Sachithra, R.K.U.; Sritharan, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The study aims to find out “How do the system quality and the customer satisfaction of internet banking impact on the usage of internet banking services in Badulla District, Sri Lanka?” Further this study makes an attempt ...
  • A Systematic Literature Review of the Relationship Between Knowledge Deficiency, Vaccine Negativity and Trust Among Identified Malaysian Stakeholders and the MMR Vaccine 
    Baig, Imtiaz Sajid; Turner, Jason James (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The communication between the government; non-government health agencies and Malaysian parents has presented a challenge to public health campaigns in general and the Measles, Mumps, and Rubella (MMR) vaccine immunisation ...
  • A Systematic Review of the Delay in Cancer Diagnosis During the Covid-19 Pandemic 
    Jafari-Koulaee, Azar; Nesami, Masoumeh Bagheri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Introduction: COVID-19 pandemic has many unpredictable challenges that have affected the health care system. Delay in cancer diagnosis has been reported as one of these important challenges because patients have delayed ...

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