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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017 
    Prabhakar, G. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3 million jobs every year and produce ...
  • MARKETING PROBLEMS OF WOMEN ENTREPRENEURS AND MARKETING EDUCATION. 
    Goswami, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Success of any enterprise depends on adequate marketing. Apart from quality products marketing also depends on adequate mobility, knowledge of market, adequate manpower to sale the product, advertisements or publicity ...
  • Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre 
    Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia has transformed the education system by launching the Science, Technology, Engineering, Mathematics (STEM) education and implemented the STEM in all schools in Malaysia at the beginning of 2017. Through exposure ...
  • Marketing Strategies and Customer Satisfaction: A Study on The Institute of Higher Learning in Johor 
    Rui, Sook-Fun Fong; Loh, Ying; Choi, Sang-Long (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The future of education industry is dependent on the university's ability to develop an effective marketing strategies, especially during the Covid-19 pandemic. Marketing strategies are the plans that enables the university ...
  • MARKETING STRATEGY FOR HOSPITALITY INDUSTRY IN THE NIGERIAN CONTEXT:“THE MARKETING MANAGER’S CHALLENGES” 
    Yahya, S.B. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Hospitality is an umbrella that describes all services (marketing activities) that entertain, friendly and generous treatment of guests or strangers in a given place at a given time. This industry embraces tourism, hotel, ...
  • MARKETING STRATEGY OF MSMES IN POST WAR MARKET: A CONCEPTUAL FRAMEWORK. 
    Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Purpose-The reason to produce this paper is to better understanding why many SMEs in Northern Provinces produce poor results and propose a model of marketing strategy for struggling MSMEs in the postwar situation, in Sri ...
  • MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL? 
    Kadri, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Sexuality and violence in the media have received significant attention by the researchers in communication studies. Unlike the extant literature, this research considers these phenomena as marketing instruments used by ...
  • Masturbation in Adolescents: a Systematic Review 
    Abadian, Khadige (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Masturbation is the development of sexual behavior with self-satisfaction to the point of satisfaction, which is mostly accompanied by daydreaming and often increases in adolescence and after puberty. The present study ...
  • Measuring Customer Satisfaction for Courier Services Using SERVPERF: A Case Study of Ninja Van 
    Saim, Siti Amira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Customer satisfaction is a metric that evaluates how satisfied customers are with a business's products, services, and capabilities. Information on customer satisfaction, such as surveys and ratings, can aid a firm in ...
  • Measuring the Time of Direct And Indirect Nursing Care in Corona Wards 
    Mokhtari, Razieh; Jaras, Mitra (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Introduction: Allocating sufficient time to provide quality nursing care to patients with coronavirus is very important due to reasons such as the deterioration clinical situation of these patients, the large number of ...
  • The Mediating Effect of Financial Literacy among Financial Behavior, Future Orientation and Retirement Planning in Malaysia 
    Ling, Grace Swee Hoon; Ying, Chong Wei (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of this study is to examine the mediating effect of financial literacy among financial behaviour, future orientation and retirement planning in Malaysia. Data were collected from 300 working adults who are in ...
  • The Mediating Effect of Marital Quality on Spousal Support and Women's Financial Planning for Retirement in Malaysia 
    Yen, Michelle Chan Sze; Ying, Chong Wei (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There has been a steep rise over the past 20 years in the proportion of women who enter the workforce and financially literate. Nevertheless study has showed that most women in relationships are still financially dependent ...
  • The Mediating Role of Customer Satisfaction in Repurchase Intention towards Online Ready-To-Eat (RTE) Low Carbohydrate Food Products in Malaysia 
    Vijayan, Selvi Kausiliha; Zameni, Abdolhossein (Pejman) (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the increasing prevalence of obesity and diabetes in today's world, people have acknowledged the importance of advancing a healthy lifestyle and eating habits. As a result, many consumers have adopted a new low ...
  • THE MEDIATING ROLE OF GENDER IN THE PROCESS OF PURCHASING IN ONLINE “BUY-IT-NOW” AUCTIONS 
    Cypryjański, J.; Grzesiuk, A.; Rudawska, E. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    This paper examines gender differences of customer behaviour in online “buy-it-now” (BIN) auctions. The aim of the research was to assess whether there is a relation between customer experience and the choice of the type ...
  • Mediating Role of Tourists' Satisfaction on the Relationship Between Risk Factors and Continued Use Halal Products 
    Ahmad, Aznita; Supian, Kamisah; Yunus Ida Farina Muhammad; Abdullah, Sharifah Hilmi Syed; Rauf, Reeny Karlina Abdul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism identifies a growing interest in halal perspectives from both industry and research perspectives. As halal issues become more prevalent in the tourism industry, many Muslim and non-Muslim countries are positioning ...
  • The Mediation Impact of Supply Chain Risk Management on the Relationship between Supply Chain Integration and Supply Chain Performance 
    Duoming, Huang; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the supply chain has become increasingly globalized. Driven by low cost, companies are encouraged to move to a global sourcing and manufacturing model. Therefore, many global supply chains are used to ...
  • Medical Students' Experiences of Part-Time Hospital Work: A Qualitative Study 
    Nouri, Ali; Pourghane, Parand; Mansouri, Fatemeh; Salimi, Salar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Medical students' part-time hospital work improves their clinical skills, improves their understanding of work-related problems, provides them with income, and modifies their attitudes, beliefs, and behaviors about part-time ...
  • Mental Health Related Factors in Middle-Aged Women Referring to Comprehensive Urban Health Service Centers in Northern Iran Based on Social Cognitive Theory 
    Bakhshi, Fataneh; Afkar, Abolhasan; Omidi, Saeed; Farmanbar, Rabiollah; Akbari, Asieh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Behavioral theories believe that women have a lower ability to cope with stress and stressful situations and are therefore more prone to mental disorders such as depression. Differences in the context, type and extent of ...
  • Migration Rate and Housing Prices: Empirical Evidence from East Asia and Southeast Asia Countries 
    Yii, Kwang-Jing; Kwan, Yu-Tian; Chung, Wai-Mun; Chia, Lee-Fang; Chong, Siew-Looi; Chai, Wan-Jing (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    International migration has a long history in Asia, but in recent years it has reached unprecedented levels of magnitude, diversity, and significance. Migration has had a significant impact on the economic, social, and ...
  • Mobile Delivery of Teaching and Laboratory Practices: A Basic Guide to CNC Milling 
    Rassiah, Kannan; Ibrahim, Ishak; Ibrahim, Hishamuddin Shah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The enforcement of movement control orders (MCO) carried out as a result of the Covid19 outbreak caused the teaching and learning process in Politeknik Malaysia to be disrupted. Therefore, the Ministry of Higher Education ...

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