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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Assessing the Perception of the Illness in Women with Urinary Incontinence 
    Fakari, Fahimeh Rashidi; Hajian, Sepideh; Darvish, Soodabeh; Majd, Hamid Alavi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background and Aim: Urinary incontinence is a chronic disease that most women tolerate it with self-control strategies and do not seek treatment. Perception of illness can affect people's health-related behaviors because ...
  • AN ASSESSMENT OF RETAIL SERVICE QUALITY: AN EMPIRICAL STUDY OF THE RSQS IN SRI LANKAN SUPERMARKETS 
    Nihas, R.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    eterminants of customer satisfaction. It has also become the key to sustainable competitive advantage for mainly service dominant organizations as well as for the grocery retail sector. This study attempts to measure the ...
  • AN ASSESSMENT OF VIRAL MARKETING EFFECT ON THE SELECTION OF TRAVEL DESTINATION BY TRAVELLERS. 
    Thennakoon, W.D.N.S.M.; Herat, U.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The internet applications of viral marketing (Word-Of-Mouth marketing) is becoming increasingly popular among online community. In tourism industry, the owners of the tourist destinations, travel agents, rating organizations, ...
  • Association Between Body Mass Index with Different Aspects of Lifestyle in Medical Sciences Students: A Cross-Sectional Study 
    Fathnezhad-Kazemi, Azita; Aslani, Armin; Faraji, Amirreza (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The primary focus of this study was to investigate the prevalence of obesity and the association between Body Mass Index with different aspects of lifestyle. This crosssectional study was carried with 380 participants. ...
  • The Association between Managerial Intelligence and the Managerial Performance of Nurse Managers 
    Abbasi, Mahdi; Mosadeghrad, Alimohammad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nurse Managers have an important role in providing effective, quality and safe nursing care. Managerial intelligence of Nurse Managers has a great impact on their performance. This descriptive cross-sectional study was ...
  • Association between Serum Biomarkers with Pregnancy Outcomes 
    Alizadeh-Dibazari, Zohreh; Fathnezhad-Kazemi, Azita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Objective: Early detection of adverse pregnancy outcomes are among important topics in prenatal care. This study aimed to evaluate the association between maternal serum markers with pregnancy outcomes.Method: This cohort ...
  • The Association of Social Capital with Depression in Cancer Patients 
    Behnamiri, Atefeh Kazemzadeh; Bagheri- Nesami, Masoumeh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Social components play a role in promoting people's health, especially people with cancer, one of which is social capital. Therefore, this study was designed to determine the association of social capital with depression ...
  • The Attitude of Follower Towards Entrepreneur Social Media Content: An Influencer Marketing Perspective 
    Ho, Ree Chan; Cheng, Qian Yee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The escalating number of entrepreneurs are making use of social media to improve the online presence of their companies. They play the role of influencer by promoting their business and assemble a community of their ...
  • Automated Text Classification of Library Books into the Dewey Decimal Classification (DDC) 
    Wanigasooriya, Priyanwada; Silva, Wajira Prasad De (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Classifying books effectively is vitally essential in any library. Therefore, librarians provide bottom priority to the classification of sources available in their libraries or at the information centers. Classification ...
  • THE BEGINNING OF MARKETING TO INDIVIDUALS WILL NOT THE END OF MASS MARKETING 
    Ekanayake, E.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Mass marketing (MM) is an attempt to attract whole market with one basic marketing strategy utilizing mass distribution and mass media. With marketers increasingly adopting exceeding refined market segmentation schemes ...
  • Behavioral Intention to Adopt Tech-Based Tax Return Submission: Evidence from a Developing Country 
    Kabir, Mohammad Rokibul; Shakil, Mohammad Hassan; Muslim, Sadia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Despite being a developing country, the direct tax collection scenario in Bangladesh is very disappointing. Among the problems for such poor tax collection, the manual system of tax return submission is a significant one. ...
  • Beyond Prescription Intake of Dietary Supplements During Corona Pandemic: Legal Aspects 
    Haque, Md. Reduanul; Das, Joysree (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Without recommendation of specific treatment for COVID-19 and the absence of an available vaccine to prevent this disease, the supportive treatment is considered to fight with COVID-19 at pandemic. It is now seen that, use ...
  • A Bibliometric Analysis of Fintech: A Retrospective 
    Kesavan, Varun (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    FinTechs are a classic example of technological innovations competing with the conventional system of service provision, in this case, the provision of financial services. This paper mainly aims to study the growth of ...
  • A Bibliometric Analysis on Ethical Leadership: The Global Trend in Scopus Database (1974-2020) 
    Ling, Gan Jen; Yusof, Halimah Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The leadership research area has been focusing on ethical leadership. Scholars and policymakers are concerned about the unethical behaviours among leaders in several organisations. However, there were limited studies that ...
  • A Bibliometric Analysis on Sustainability in Business Ethics: The Global Trend in Scopus Database (2004-2020) 
    Jambulingam, Manimekalai; Jen Ling, Gan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In this century, the word "sustainability" and "Business Ethics" have been spoken widely in business ethics field. Business ethics comprises two words: "business" and "ethics", which cover the areas of moral principles, ...
  • A Bibliometric Analysis Using Vosviewer of Publications on Covid-19 Vaccines 
    Shami, Maryam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In late December 2019, an unknown pneumonia was identified in Wuhan, China, which a few days later introduced the novel coronavirus as the cause of this unexplained pneumonia. It spread rapidly, resulting in a global ...
  • Big Data Analytics Capability and Firm Performance: A Review on Conceptual and Practice Perspectives 
    Jayawarna, Sahan Chinthana; Medis, Ajith; Samarakoon, S. M. A. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Big data analytics is a rapidly developing technological and business practice but there is little research on how to effectively use and exploit it. It is an emerging area in organizations though academics have recently ...
  • Bilateral Trade Between China and Southern Countries Using Gravity Approach: Role of One Belt, One Road 
    Haseeb, Muhammad; Ali, Mohsin; Ma, Liwen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the new context of the One Belt, One Road, China and the countries along with the new initiative have had more in-depth cooperation in bilateral trade and expanding trade scale is the focus of China's economic development ...
  • Bizguru: A Mobile-Based Digital Marketing Guide for Elderly 
    Ahmad, Nur Zulaikha Binti Mohamed Aziyen; Shminan, Sofian Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Every country in this world including Malaysia had implemented a lockdown phase for a long period to break the deadly virus chain. Many shopping complexes and factories had suffered a huge amount of loss because they were ...
  • BRAND ADVOCACY: THE NEW SUCCESS MANTRA 
    Tiwari, V.; Sushil, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Brand influencers are the new PR gimmick for celebrity endorsements. Influencers are people who promote the brand on social media ie Facebook, Twitter, Instagram, google plus etc. They unfortunately are not able to drive ...

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