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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Does Big Five Personality Trait Impact on Retirement Financial Behavior among Millennials? 
    Choudhary, Diksha; Khanna, Ashu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With an advent to dissect and study the role of irrational thinking in financial decisionmaking, this study aims to identify the impact of Demographics factor (age, gender, income & profession) and Big five personality ...
  • Does Creative Self-Efficacy Explain the Link Between Transformational Leadership and Innovative Work Behavior? A Cross-Sectional Survey 
    Peerzadah, Sabzar Ahmad; Majeed, Shayista; Bhat, Aakib Ahmad; Mufti, Sabiya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study looks at how transformational leadership affects nurses' innovative work behavior by using creative self-efficacy as the underlying mechanism, through the lens of Social Exchange Theory and the Social Cognitive ...
  • Does Exclusion in Chatbot Encounter Affect Consumers' Intention to Adopt Chatbots? 
    Singh, Sarabjit Kaur Randhir (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study investigates consumers' digital service encounter with chatbots in terms of how it leads to a psychological state of exclusion which consequently affects consumers intention to adopt the chatbot and behaviour ...
  • Does Grit Leadership Spur Employees Job Performance? Mediating Roles of Project Organizational Citizenship Behavior and Employee Resilience 
    Ahmad, Hafiz Muhammad; Saeed, Amad; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Employing the lens of social cognitive theory (SCT), the core purpose of this research is to investigate the grit leadership role in the IT sector to see how this positive leadership affects employee's job performance with ...
  • Does Negative Workplace Gossip Take A Toll on Family Satisfaction: Evidence From Hotel Employees in China 
    Liu, Li (Athena); Yu, Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Despite increasing research on the detrimental effect of negative workplace gossip on employee outcomes in the domain of work, few studies have linked it to employee experience outside of work. Drawing on spillover theory, ...
  • DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS. 
    Fernando, P.I.N. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Social media is one of the modern tools to connect people around the world, make relationships regardless of the region as well to marketing products and services. Social Media platforms as Facebook play a vital role ...
  • Does Tourism Improve the Quality of Life in Kazakhstan? 
    Ibragimov, Khusen; Perles-Ribes, Jose Francisco; Ramon-Rodriâ-Guez, Ana Belen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism is regarded as an impulse of not only economic development but also human wellbeing. This study explores the relationship between tourism development, economic growth, and quality of life in Kazakhstan. The main ...
  • Does Trust Help Top Management Support Adopting e-Government among Algerian Companies? 
    Benmoussa, Mohammed Soufiane; Augustie, Cindy (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The research is conducted using the TOE framework, with the primary objective of determining company adoption of e-government. Support from top management is the independent variable. At the same time, the current study's ...
  • Drivers of Equity-Based Crowdfunding for the Hospitality Industry in Bangladesh: Mediating Role of Trust 
    Kabir, Mohammad Rokibul; Chowdhury, Tabassum; Ashrafi, Dewan Mehrab (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Bangladesh is a country with huge tourism potentials. It has the longest sea beach in the world and a vast hilly area to attract tourists around d the world. Unfortunately, the tourism industry did not meet the expected ...
  • Driving Forces of Purchase Intention through Instagram 
    Jesrina, Manimekalai Jambulingam; Xavier, Ann; Dorasamy, Magiswary (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of the study is to understand the driving forces that motivate consumers to purchase products from the virtual store on Instagram among millennials. Instagram is one of the popular social media networks for ...
  • E conomic Policy Uncertainty and Capital Expenditure Decisions: a Quantile Regression Approach 
    Rajhans, Rajni Kant (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Literature suggests that economic policy uncertainty negatively affects corporate investments but doesn't provide evidence of this effect across capital expenditure distributions. This paper explores the impact of economic ...
  • E-Healthcare, Well-Being and Innovation in Health Services and a System of Transition in Legal Context 
    Singh, Bhupinder (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-health denote the use of information and communication technologies for the improvement of health and healthcare system. With the advancement of technologies and internet users are rapidly increasing daily, peoples are ...
  • E-Learning and Its Role in Learning and Developing Nursing Education 
    Bagherian, Samaneh; Helalbirjandi, Marzieh; Soorgi, Zahra (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Abstract: Continuing to study in a clinical setting is challenging for all healthcare organizations. Virtual training courses, due to the flexibility of this educational system, provide a good opportunity to expand the ...
  • E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS 
    Ahmad, H.S.; Taha, S.M.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This paper illustrates a new electronic model for successful entrepreneurs. The authors have analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s marketing model & McKinsey’s consumer ...
  • E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB) 
    Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Currently, customers are highly supportive in adopting technological innovations, particularly during this pandemic of Covid-19, as they will have a higher belief and dependency in many online transactions. Online banking ...
  • Ecommerce Business Operations: Going Beyond Normal through Knowledge Management 
    Chopra, Ankita; Joshi, Navneet; Saxena, Sanjive (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The fusion of technology and ravaging pandemic has forced business units to move beyond the normal by the application and management of requisite knowledge needed to run business and to manage the customers. With the ...
  • Economic Status, Does Not Determine Postpartum Quality of Life. A New Finding in Mixed Method Study 
    Mokhtaryan-Gilani, Tahereh; Kariman, Nourossadat; Sharif Nia, Hamid; Doulabi, Mahbobeh Ahmadi; Nasiri, Malihe; Sokuti, Parisa (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background and the objectives:The postpartum period is a critical period associated with a series of changes in the woman that have social, mental and physical effects on her life. A careful follow-up of postpartum women ...
  • ECOTOURISM AS A GUARANTEE OF SUSTAINABLE ECONOMY IN DEVELOPING COUNTRIES: EXAMPLE OF THE REPUBLIC OF ARMENIA 
    Iskajyan, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The article discusses the common peculiarities, problems and perspectives of the tourism sector in the countries with developing economy using as a basis the growing socioeconomic significance and the ecological problems ...
  • Education in Opportunity: Rethinking the Crisis in a Positive Way 
    Khaled, Moslehuddin Chowdhury (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Most of the words around, are negative in tone when it comes to discussing the impact of the pandemic on education. It is quite predictable because education sector is the single largest sector facing the most of the lock ...
  • The Effect of Acupressure on Intestinal Function in Patients with Acute Myocardial Infarction under Primary Percutaneous Coronary Intervention 
    Kamali, Mahsa; Bagheri-Nesami, Masoumeh; Ghaemian, Ali; Moosazadeh, Mahmood; Esmaeili-Ahangarkelai, Nadali; Ghasemi, Fahimeh; Haghighat, Sahar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background and the objectives: Acute Myocardial Infarction patients are at risk for constipation, following the admission to intensive care units due to inactivity, use of drugs such as calcium channel blockers, diuretics ...

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