Digital Repository

Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

Sort by: Order: Results:

  • The Development of Entrepreneurial Tendencies in Seychelles Higher Education 
    Suki, Nadiah; Jean, Mickael; Ahmad, Noraini (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Entrepreneurship has an extensively positive impact on the economic prosperity of emerging economies, from job creation and economic growth through the entrepreneurial ecosystem established in the Arab states (Aminova et ...
  • DIGITAL MARKETING AND NEW COMMUNICATIONS CHANNELS 
    Arnous, H. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (PatrutiuBaltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this ...
  • DIGITAL MARKETING IN THE BOOK INDUSTRY. 
    Nascimento, S.P.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing in the book industry has followed the same strategies. Digital marketing has scarcely been used by companies such as the Portuguese bookstore franchise Bertrand. Bertrand is one of the oldest bookstores in the ...
  • Digital Transformation and SMEs in Malaysia: Exploratory Reflections into the Employee Perspective of, and their Role in, Digital Transformation 
    Suki, Nadiah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Small and medium-sized enterprises (SMEs) are engines of national economic growth (Glonti et al., 2021), constituting at least 90% of businesses worldwide (The World Bank, 2021) and contributing around 50-60% direct and ...
  • Digital Transformation for Accountability Models: A Systematic Literature Review and Conceptual Framework 
    Hasan, Sohail; Vaio, Assunta Di; Hassan, Rohail (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital transformation plays an essential role in discovering accounting practices in private and public organizations to measure sustainable performance. This paper has three objectives. First, this paper investigates how ...
  • Digital Wallet Adoption During Covid-19 Pandemic 
    Wan Qi, Lee; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Omni-present internet access manipulates the current digital transformation. Electronic wallet or e-wallet payment is one of the transformations that has reshaped the traditional payment methods and changed consumers' ...
  • DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL 
    Weerasiri, R.A.S.; Dassanayake, P.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Sri Lanka is a gifted country with precious natural resources and strong cultural heritage which nurtured mainly by Buddhist philosophy. However, globalization by technology, liberalization of economy associated with ...
  • DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL. 
    Weerasiri R.A.S.; Dassanayake P. S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Sri Lanka is a gifted country with precious natural resources and strong cultural heri tage which nurtured mainly by Buddhist philosophy. However, globalization by technology, liberalization of economy associated with ...
  • Disentangling Organizational Challenges and Change in a Pandemic through Design Thinking 
    Xavier, Jesrina Ann; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The advent of design thinking as a tool for innovation and problem solving has led to its adoption in a range of organizations, especially during this Covid19 pandemic. While proponents of design thinking continue to focus ...
  • DO BRANDS MATTER IN BUSINESS-TO-BUSINESS MARKETING? A QUALITATIVE INVESTIGATION OF B2B BRANDING PRACTICES. 
    Mishra, S.S.; Sharma, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    For major part of 20th century, prevailing paradigm in B2B research considered branding as less relevant. Most researches adapted B2C brand equity models to explain B2B branding. Though post 2000 onwards the subject ...
  • Does Big Five Personality Trait Impact on Retirement Financial Behavior among Millennials? 
    Choudhary, Diksha; Khanna, Ashu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With an advent to dissect and study the role of irrational thinking in financial decisionmaking, this study aims to identify the impact of Demographics factor (age, gender, income & profession) and Big five personality ...
  • Does Creative Self-Efficacy Explain the Link Between Transformational Leadership and Innovative Work Behavior? A Cross-Sectional Survey 
    Peerzadah, Sabzar Ahmad; Majeed, Shayista; Bhat, Aakib Ahmad; Mufti, Sabiya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study looks at how transformational leadership affects nurses' innovative work behavior by using creative self-efficacy as the underlying mechanism, through the lens of Social Exchange Theory and the Social Cognitive ...
  • Does Exclusion in Chatbot Encounter Affect Consumers' Intention to Adopt Chatbots? 
    Singh, Sarabjit Kaur Randhir (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study investigates consumers' digital service encounter with chatbots in terms of how it leads to a psychological state of exclusion which consequently affects consumers intention to adopt the chatbot and behaviour ...
  • Does Grit Leadership Spur Employees Job Performance? Mediating Roles of Project Organizational Citizenship Behavior and Employee Resilience 
    Ahmad, Hafiz Muhammad; Saeed, Amad; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Employing the lens of social cognitive theory (SCT), the core purpose of this research is to investigate the grit leadership role in the IT sector to see how this positive leadership affects employee's job performance with ...
  • Does Negative Workplace Gossip Take A Toll on Family Satisfaction: Evidence From Hotel Employees in China 
    Liu, Li (Athena); Yu, Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Despite increasing research on the detrimental effect of negative workplace gossip on employee outcomes in the domain of work, few studies have linked it to employee experience outside of work. Drawing on spillover theory, ...
  • DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS. 
    Fernando, P.I.N. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Social media is one of the modern tools to connect people around the world, make relationships regardless of the region as well to marketing products and services. Social Media platforms as Facebook play a vital role ...
  • Does Tourism Improve the Quality of Life in Kazakhstan? 
    Ibragimov, Khusen; Perles-Ribes, Jose Francisco; Ramon-Rodriâ-Guez, Ana Belen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism is regarded as an impulse of not only economic development but also human wellbeing. This study explores the relationship between tourism development, economic growth, and quality of life in Kazakhstan. The main ...
  • Does Trust Help Top Management Support Adopting e-Government among Algerian Companies? 
    Benmoussa, Mohammed Soufiane; Augustie, Cindy (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The research is conducted using the TOE framework, with the primary objective of determining company adoption of e-government. Support from top management is the independent variable. At the same time, the current study's ...
  • Drivers of Equity-Based Crowdfunding for the Hospitality Industry in Bangladesh: Mediating Role of Trust 
    Kabir, Mohammad Rokibul; Chowdhury, Tabassum; Ashrafi, Dewan Mehrab (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Bangladesh is a country with huge tourism potentials. It has the longest sea beach in the world and a vast hilly area to attract tourists around d the world. Unfortunately, the tourism industry did not meet the expected ...
  • Driving Forces of Purchase Intention through Instagram 
    Jesrina, Manimekalai Jambulingam; Xavier, Ann; Dorasamy, Magiswary (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of the study is to understand the driving forces that motivate consumers to purchase products from the virtual store on Instagram among millennials. Instagram is one of the popular social media networks for ...

Search Digital Repository


Advanced Search

Browse

My Account