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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • V: A TWIST IN THE TALE OF A BRAND 
    Kar, S.K.; Samantarai, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Bajaj Auto Ltd. (BAL)-An Indian auto-maker unveiled its most glorified 150cc commuter bike model ‘Bajaj V’ (named ‘V15’ for limited edition) in a quite simple & no-frill launching event in New Delhi on 1st February 2016. ...
  • VALUE CREATION: MARKETING-OPERATIONS VIEW POINT OF THE SUPPLY CHAIN 
    Sharma, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    As the global boundaries shrink and vanish day by day, the logistics and supply chain nightmares of the multinational players go up day by day. This paper looks into the core aspects of marketing function along with the ...
  • The Virtual Learning Space: An Inquiry on Academics' Transition Experience, Level of Engagement with Students and Digital Skills 
    Suki, Nadiah; Kovilpillai, Jonathan Jeevan Strinivas; Gadapa, Sireesha Prathi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    When the Covid-19 pandemic hit, higher education institutions have had to adapt to online and digital learning (ODL) and carried on. The classroom teaching experience which was familiar to lecturers and students alike was ...
  • When Innovative Work Behavior Matters: The Moderating Role of Muslim Religious Belief 
    Awan, Wasim Abbas; Amin, Hina (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    As evidenced by the literature, organizational justice has been extensively researched in developed nations rather than developing nations. Nonetheless, it is considered culturally sensitive due to the possibility that ...
  • Will Perceived Behavioural Control Influence Malaysian Generation Y and Z to Join in Stock Market? 
    Ng, Chee-Pung; Cheong, Lok-Tin; Tee, Poh-Kiong; Lim, Kim-Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The act of exchanging finance, effort, and time to generate beneficial outcomes was widely known all around the world. Stock market investment is one of the most popular and widely accessible types of investment in Malaysia, ...
  • WORD OF MOUTH MARKETING FROM MANAGERIAL PERSPECTIVE. 
    Tkaczyk, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Undermining the effectiveness of traditional marketing communication tools leads companies to seek alternative ways to reach customers. Consumers appear increasingly to lack confidence in advertising content, therefore ...
  • Working from Home and Employee Well-Being in Japan: Exploring the Mediating Role of Work-Family Relationship and the Moderating Role of Gender 
    Kuramochi, Momoka; Liu, Athena Li (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Aiming to improve employee well-being, the Japanese government has been promoting work-style reform. Work from home is one of the measures recommended in this policy. Additionally, the COVID-19 pandemic has accelerated the ...
  • World Heritage Sites: Place Attachment and Authenticity Perception. Visitors and Users Perceptions 
    Seabra, Claseabra; Paiva, Odete; Santos, Norberto (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Since its first classification in 1978, World Heritage Sites (WHS) and tourism have shared a long and common history. These places are viewed as icons and are highly valued as tourism destinations by the international ...
  • Zakat Management as a Moderator in Preparing a Poor Student from Rural for Higher Education 
    Omar, Aishah Tamby; Arshad, Rasidah; Adul, Sarip; Isa, Rosmah Mat (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There is another emerging research on motivational revealed that individual factor is associated with the student's readiness for higher education. However, the empirical findings that support the relationship was limited ...

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