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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Technological Solutions Offered by Industry 4.0 to Improve the Productivity of Apparel Industry During Covid-19 Pandemic: A Dynamic Capabilities View 
    Nisansala, Piyumi; Withanaarachchi, Amila (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The world has experienced a global crisis after the outbreak of COVID-19 all over the world. These disruptive changes from the pandemic have caused serious damage to the global economy. COVID-19 is the worst economic shock ...
  • Technologies to Promote Sustainable Fashion Textile in Support of Canada's 2030 Climate Change Goals 
    Nasir, Amna; Turner, Jason J.; L.C, Lim. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With Canada striving to cut its Greenhouse gas emission by 50 percent and bring its waste to zero by 2030 as part of its attempts to meet the requirements of the Paris Climate Change Agreement, Canada must address all areas ...
  • A Theoretical Perspective on Egalitarian Gender Role Attitudes and Behaviors 
    Priyashantha, K.G.; Alwis, A. Chamaru De; Welmilla, I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The egalitarian gender role attitudes are a prevailing discussion of gender researchers. In that, researchers tend to use social role theory to explain the cognitive processes involving in such a concept. However, in the ...
  • THEORIZING DEVIANT CONSUMER SOCIALIZATION: WITH SPECIAL REFERENCE TO COMPULSIVE BUYING BEHAVIOR A REVIEW OF LITERATURE. 
    Somasiri, S.; Chandralal K.P.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Deviant consumer socialization specifically discusses about the behaviors of consumers which are contradicting with accepted norms and standards and it may result with negative consequences to both individuals and as ...
  • Theorizing Social Media Political Information Dependency (SMPID) in a Networked World 
    Jun, Tan Jue; Firdaus, mira (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Electronic distribution via inventive information and communication technologies led by the Internet is changing receiver patterns and thus raised new questions about existing media dependency relations. Given that the ...
  • Total Interpretive Structural Modelling of Marketing Challenges and Strategies Amidst Covid-19 Crisis 
    Ishrat, Irna; Hasan, Mohammad; Khan, Fateh Mohd; Farooq, Ayesha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Economic Crisis, whatever may be the reason, results in unpredicted behaviour from the consumers and, as such, becomes a trying situation for the marketers to devise proactive strategies for countering the panic. Presently, ...
  • Tourism? Overtourism? No Tourism - Azores, Evolution of Tourism 
    Faias, Claudia; Seabra, Claudia; Santos, Norberto (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism activity is significant for countries and companies. As far as governments are concerned, tourism is crucial because it contributes to the economic development of nations. Tourism enhances social prosperity and ...
  • Trade Facilitation in Regional Trade Agreements: A Systematic Literature Review 
    Askari, Humayun Rashid; Askari, Md. Mamun-Ur-Rashid (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Trade Facilitation in regional trade agreements: A systematic literature review Trade facilitation means the rules, policies, formalities, and practices adopted by the government to simplify, modernize and harmonize the ...
  • Traditional Medicine as an Endurance Booster in the Fight against Covid 19 
    Zakariya, Hafid; Absori (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This paper aims to find out how the influence of traditional medicine in improving human body power, this research was conducted in several villages in Sumberlawang Subdistrict, Sragen Regency, where there are 3 villages ...
  • TRANSFORMATIONS OF MARKETING IN THE PERIOD FOR THE FOURTH INDUSTRIAL REVOLUTION 
    Kratochvíl, O.; Hashesh, I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    We are now living at the onset of the Digital Economy, the Fourth Industrial Revolution, and the Internet of Things, which involve the full application of science and research into the development, production and change ...
  • Transformative and Safer Experiences on International Academic Tourism in the Post-Covid-19 Pandemic Phase 
    Amaro, Dina; Leiria, Politecnico De; Seabra, Claudia; Caldeira, Ana (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The competitiveness and attractiveness of the tourism destinations, emphasized on the Covid-19 pandemic, require not only diversification of products and market segments but also the provision of safer and meaningful ...
  • Translation and Psychometric Properties of the Persian Version of the Patient Activation Measure (PAM13-P) in Chronic Patients 
    Zakeri, Mohammad Ali; Dehghan, Mahlagha; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Patient Activation Measure (PAM) consists of 13 items that assess patient knowledge, skill, and confidence for self-management. The current study aimed to translate the American version of the PAM13 into Persian and to ...
  • Trust in Supply Chain: Expectations and Reality of Smes in Emerging Economies 
    Capik, Pawel; Manfredi, Emilia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The paper explores the process of trust-building between SMEs' supply chain partners in turbulent times in emerging economies. It focuses on the role of environmental information exchange in strengthening relationships and ...
  • Trust on Green Advertisement: Mediating Role of Environmental Involvement 
    Tee, Poh-Kiong; Lim, Kim Yew; Ng, Chee-Pung (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make good use of their green marketing campaign. This research sought to ...
  • Turnover Intention in Private Listed Companies: The Role of Organizational Culture and Job Satisfaction 
    Ling, Gan Jen; Yaacob, Aqilah; Yin, Tan Fong (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Employees is a significant resource which play a vital role in an organization. Workers with positive attitude and practicing good behaviours towards their job can defined as satisfied workers. Satisfied workers can generate ...
  • TWEET ABOUT A BRAND: A PLAN TO PURCHASE. 
    Raza, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Consumers in the cities of Pakistan have shown interest in buying online. The online buying is a phenomenon that has caught fast through social media Facebook communities, twitter, instagram, snapchat etc. Marketers are ...
  • UNDERSTANDING THE CULTURAL VALUES AT THE INDIVIDUAL LEVEL IN CENTRAL AFRICA: A TEST OF THE CVSCALE IN CAMEROON 
    Georges, L.; Djamen, R.; Pernin, J.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. Nonetheless, the existing cross-cultural business literature dealing ...
  • Understanding the Leisure Experience of Long-Term Hospitalised Patients in China's Context 
    Shao, Shimeng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The contribution of leisure activities to health has long been recognized. The benefits of leisure activities have been widely discussed, such as: achieving physical relaxation, accelerating physical recovery, delivering ...
  • Understanding the Past Behavioral Biases on Mutual Fund Investment Intentions: The Moderating Role of Knowledge Using the Theory of Planned Behavior 
    Yuvaraj., D; Venugopal, Pulidindi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of this paper is to investigate the applicability of the Planned Behavior Theory (TPB) in analyzing the behavioral intention of individuals to invest in the Mutual Fund. The research builds by taking into account ...
  • Unearthing Auditing's Impact on Financial Performance in Malaysian Organizations 
    Lim, Ai-Fen; Heng, Wei-Jien; Alshameri, Mohammed Ali Nasr (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Every business is expected to make long-term decisions that benefit the business, and they will rely on the financial statement at the end of the accounting period. Furthermore, a financial statement will show an organization's ...

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