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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

Now showing items 446-465 of 570

A Qualitative Study on Workplace Spirituality: How Does Workplace Spirituality Influence Employee Engagement Behavior in Organizations in Malaysia

Muniappan, Veejal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Spirituality is gaining stimulus globally as numerous organisations are becoming tolerant for spirituality in the workplace. Many organisations are actively embracing their multireligious and multi-racial employees by ...
RAISING BRAND AWARENESS THROUGH SOCIAL MEDIA MARKETING STRATEGY (WAM - WORLD AROUND ME APP - CASE STUDY).

Gancho, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This article presents an in-depth case study on how an unknown small start-up tech company with several augmented reality apps transforms itself into an award-winning best-selling app company by raising awareness through ...
RE-CREATING BUSINESS AS A SOCIAL ENTERPRISE.

Gupta, P.; Kumar, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

There is growing realisation today that companies cannot continue to operate the way they have in the past, because they cannot sustain the usual practice of plundering resources merely for a profit. There is also a ...
Ready to Lean? Lean Awareness Level of Higher Education Institutions in Malaysia

San, Annie Ng Cheng; Yee, Choy Johnn; Seng, Wong Tai; Hussain, Norhusnaida Binti Che (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Impacted by the Coronavirus pandemic, the world is experiencing unprecedented challenges and every industry is rapidly adjusting to the situation including the higher education institutions (HEIs). To remain relevant, HEIs ...
Real Scenario of CSR Status in Era of Covid-19: Revealing the Truth of Indian Corporate Sector

Bhargava, Akshay (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2019)

The major contribution of the present study is to streamline the various discourses and the representation of CSR status during the times of corona pandemic. Besides, it also focuses on examining the scope of CSR ...
REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS

Sona, C.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The aim of the article is to define theoretical approaches to competitiveness on macro level and micro level and specify the possibilities of increasing of competitiveness of small companies through regional products ...
Related Factors of Online Self-Regulation Learning among University' Students: A Systematic Review Study

Kamali, Mahsa; Bagheri-Nesami, Masoumeh; World Federation of Acupuncture-Moxibustion Societies (Wfas) (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Online learning is growing and especially in the age of COVID-19 pandemic considered as the main method of learning. Self-regulation has an important role in learning process and outcomes. Some researchers believed that ...
The Relationship between Depression and Older Age Life Expectancy in Hospitalized Patients

Nabinezhad, Fatemeh; Shafipour, Vida; Norouzi, Fatemeh; Amiri, Mehrnegar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Elderly is regarded as a critical period of human life, which the related issues and needs in this period are socially necessitated to be taken into consideration, especially in the elderly with heart disease. Depression ...
Relationship between Environmental Sustainability on Oil & Gas Sector Performance: A Conceptual Framework

Munir, Ayesha; E-Vahdati, Sahar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Latterly, sustainability issues are increasingly affecting all sectors, specifically oil and gas companies which are selective in the adaption of business practices to respond to environmental issues as crucial topics of ...
The Relationship between Family Function with Happiness and General Health of the Hemodialysis Patients in Qom Province Hospitals 2020

Aghahosseini, Shima Sadat; Jowhari, Shakiba Sadat; Nasiri, Malihe; Zandi, Mitra (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Chronic renal failure is a progressive and irreversible kidney disorder. Although hemodialysis increases the life expectancy of patients with renal insufficiency, the disease affects their lives and, in advanced stages, ...
Relationship between Moral Sensitivity and Moral Intelligence in Nurses Working iIntensive Care Units

Mousazadeh, Noushin; Nia, Hamid Sharif; Hakimi, Hamideh; Dehghani, Maryam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Nurses working in intensive care units (ICUs) are sometimes faced with ethical decision making which requires ethical sensitivity and moral intelligence. The purpose of this study was to investigate the relationship between ...
The Relationship between Nurse's Professional Quality of Life, Mindfulness and Hardiness: A Cross-Sectional Study During the Covid-19 Outbreak

Zakeri, Mohammad Ali; Dehghan, Mahlagha; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In the pandemic of COVID-19 disease, various factors can affect the occupational status of nurses. This study aimed to assess the evaluation of the relationship between nurse's professional quality of life, mindfulness and ...
The Relationship between Occupational Burnout and Quality of Life of Nurses in Hospitals of Guilan University of Medical Sciences

Pourghane, Parand; Besharati, Fereshteh; Farahbod, Farzin; Goslafidi, Hasan Yousefpour (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Nursing is a vital professional in the health system and burnout is a common phenomenon in this profession. Burnout, In addition to affecting the personal and professional life of individuals, has also a lot of costs for ...
RELATIONSHIP BETWEEN ORGANIZATIONAL LEARNING CULTURE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: LOOKING THROUGH THE LENSE OF CAREER ANCHORS.

Rahatulaain.; Ahmad, H. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Organizational Learning Culture of an organization plays a vital role in motivating its employees to generate and share new ideas, concepts and knowledge. The current study was quantitative in nature where the data were ...
Relationship Between Patient Safety Culture and the Medication Errors Between Nurses Working in Educational and Medical Centers of Ardabil and Khalkhal 2020

Hasan, Kazemi; Esmaeil, Najafi; Solmaz, Saeidi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Due to the possibility of medical errors, awareness of patient safety culture in the health system to change this safety culture and determine the likelihood of human error in nurses has become necessary and can be useful ...
The Relationship between Physical Activity and Anxiety and Depression Symptoms among Undergraduate Students During the Covid-19 Pandemic in Malaysia

Mun, Sam Jeng; Ee-Vern, Yvern Ng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The COVID-19 outbreak has affected many major life structures among Malaysians. Studies have shown that the depressive and anxiety states of university students have been increased due to the differing changes in their ...
The Relationship between Quality of Life and Coping Strategies of People with Covid-19 Hospitalized in Imam Reza Hospital in Tabriz, Iran

Araghi, Navid Mirzakhani; Saei, Shafagh; Zarei, Mehdi Alizadeh; Dibajnia, Parvin; Oshnari, Leila Angooti (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Background: Covid-19 pandemic disease has widespread destructive effects on mental health and quality of life. The aim of this study was to investigate the possible relationship between the type of coping strategies used ...
The Relationship Between Social Media Attributes and Intention to Revisit Green Resorts in the Maldives: Green Image as the Mediator

Imad, Aminath Raushan; Jie, Chan Tak (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The archipelago of the Maldives is the primary source of attraction to many tourists visiting the country worldwide, making tourism the largest sector of the country's economy. However, with the start of a new decade, ...
The Relationship between Spiritual Health and Happiness in Medical Students during the Covid-19 Outbreak: A Survey in Southeastern Iran

Unknown author (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Ali Zakeri, Mohammad,Abdolkarimi, Mahdi & Bazmandeh, Abbas Zakeri (2021) The Relationship between Spiritual Health and Happiness in Medical Students during the Covid-19 Outbreak: A Survey in Southeastern Iran ;Business ...
Relationship Between Spiritual Well-Being and Caregiving Burden in Family Caregivers of Patients with Multiple Sclerosis: a Correlational Study

Payamani, Firuzeh; Oshvandi, Kodayar; Mirzaee, Moghaddameh; Hojjatoleslami, Simin; Khatiban, Mahnaz (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Multiple sclerosis has a high burden of care on the patient and their family, which can affect the family's spiritual well-being. Therefore, this study was conducted to determine the relationship between spiritual well-being ...

Now showing items 446-465 of 570

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