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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Pandemic Narratives: Foucauldian Discourse Analysis of Messages Communicating the Non-Pharmaceutical Interventions as Covid-19 Mitigation Strategies 
    Cachuela, Maria Nornelyn L. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Built on the Foucauldian Discourse Analysis' (FDA) theoretical-methodological assumptions, and Jager & Maier's methodological toolbox on discourse, the study systematically illustrates and accounts the discursive formations, ...
  • Parents' Readiness for Pharmacist-Led Vaccination Programs 
    Pareã‘As, Trisha Nicole (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Vaccination is one of the most advancing forms in preventing diseases in our world today. Increasing the immunization coverage rate and decreasing any potential immunization errors makes parental decisions on immunization ...
  • A Path Analysis Model of Spiritual Well-Being and Quality of Life in Iranian Cancer Patients: a Mediating Role of Hope 
    Sharif Nia, Hamid; Lehto, Rebecca H.; Seyedfatemi, Naiemeh; Mohammadinezhad, Mobin; Kohestani, Daniyal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Maintaining the quality of life (QOL) is vital for adaptation to life-threatening and chronic illnesses such as cancer. Therefore, the evaluation and strengthening of personal psychological resources supporting QOL for ...
  • Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites 
    Kadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the booming of online shoppers in Malaysia, more e-commerce players such as Shopee and Lazada, are taking a step further to improve their platforms in gaining more customers. As such, many initiatives have been taken ...
  • Perceived Organizational Career Management and Turnover Intention: A Parallel Mediation Model of Psychological Empowerment and Career Satisfaction 
    Sarwar, Ayesha; Shakeel, Asma; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The employee's turnover intention during the projects has become a primary concern in the service sector, affecting the triple constraint of the projects. There are several reasons for turnover intention, but lack of proper ...
  • Perceived Risk Influencing Ageing Tourists Travel Intention: Moderating Effect of Gender 
    Ismail, Nurlida; Kaur, Harpaljit; Matiah, Jayasutha; Fong, Irene Ong Pooi; Mee, Irene Ong Pooi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The ageing population will be growing rapidly. Over the next three decades, the global number of older persons is projected to be more than double, reaching over 1.5 billion persons in 2050 (United Nations, 2019). As a ...
  • Perception About Quality of Urban Life Amid Covid-19 
    Nandy, Ananya; Sayed, Nafisa; Kabir, Mohammad Rokibul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years with the population growing and people migrating from rural to the urban sector, the quality of urban life (QOUL)has been in the spotlight. The scarce resources of the urban environment are being used up, ...
  • Personality on Internet Microcredit Consumption among Chinese Undergraduates 
    Lu, Han; Yang, Chia Yen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Consumer credit has become a vital growth driver for China's consumer spending, contributing to overall retail sales of 32% in 2019, which has doubled from 15% in 2014. However, with the available borrowed money, it has ...
  • The Perspective of Academics towards Physical Conference Attendance: A Qualitative Approach 
    Marques, Jorge (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study explores the perspectives of academics concerning the new coronavirus (COVID-19) and its impact in physical attendance of academic and scientific events. This research is based on qualitative approach, through ...
  • Perspectives of International Business: A Comprehensive Study on Major Business Traits During Covid-19 Pandemic 
    Dubey, Priya; Jain, Jinesh; Meshram, Rohan; Hire, Ayush; Sinha, Vadanya; Parida, Ratri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Over the years, the subtle increase of international trade has been a fuel to globalisation, not only stimulating the economic growth of the countries, but at the same time being a transit to wide range of opportunities ...
  • Planning for the Worst Case Scenario With Industry 4.0 Technologies : A Managerial Perspective 
    Sahoo, Poonam; Kumar, S. Pavan; Uchil, Rashmi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Many researchers have attempted to outline the effect of COVID-19 pandemic on the implementation of Industry 4.0, which brought an inflection point and consider COVID19 pandemic as crisis that needs effective crisis ...
  • Port Kaizen Initiatives: A Case Study of a Port in Southern Malaysia 
    Yahya, Nazry Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Kaizen refers to a Japanese concept that focus upon continuous process improvements. The concept doesn't require big impactful improvement, as any type of improvement is acceptable. Kaizen is normally being practiced in ...
  • Possibility and Prospects of Establishing Human Rights Protection Mechanism in Asia 
    Haque, Md. Reduanul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The world has been divided mainly into four regions for the geographical and political study of the globe- i.e. Africa, America, Asia and Europe. This division has been made on the feature of geography, economy, politics ...
  • Postpartum Depression and Its Correlates: A Cross-Sectional Study in Southeast Iran 
    Zakeri, Mohammad Ali; Dehghan, Mahlagha; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Postpartum depression has a negative impact on both infants and women. This study aimed to determine the correlates of postpartum depression in women in southern Iran. Methods: This cross-sectional study was performed on ...
  • The Power of Stars: Celebrity Athlete Product Endorsement in Social Media 
    Jiang, Nan; Wei, Khong Kok; Ling, Gan Jen; Shasha, Teng; Xavier, Jesrina Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. At the same time, social commerce ...
  • Practicum English Language Teachers' Research on Corpus-Based Activities in Teaching English Collocations to Malaysian Secondary Education Students 
    Biao Li, Phang; Renee, Ooi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Evidence from national-based examinations indicated that English language proficiency among Malaysian secondary education students is at a mediocre level. Literature available also shows that the poor command of English ...
  • A Pragmatic Approach to Facilitate Worldwide Access to Covid-19 Vaccines 
    Unknown author (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The covid-19 outbreak has shown that world leaders are not well prepared to handle such a global pandemic that has crippled global public health and economy due to an efficient transport system and mobility in less than a ...
  • Predictors and Prevalence of Tobacco Smoking During Covid-19 among University Students 
    Nandy, Ananya; Barua, Aditi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    One of the world's most critical public health challenges is the tobacco consumption. Tobacco is a demerit good which has enormous cost in terms of health and productivity loss for Bangladesh. The main objective of this ...
  • Predictors of Happiness among Hemodialysis Patients 
    Yousefi, Bahareh; Hosseinpour, Fatemeh; Motalebi, Ameneh; Hosseinigolafshani, Seyedehzahra (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Predictors of happiness among hemodialysis patients Abstract:Background: Promotion happiness in patients undergoing hemodialysis could result in valuable physical and psychological outcomes. Therefore, the present study ...
  • Proposed, Post Covid-19, E-Learning Education System in Sri Lanka 
    Egodage, A. Ruwan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The idea of implementing this proposed system is to manage the online education demanded in the Post Covid 19 era. 2023 eLearning Education System in Sri Lanka is the ideal solution the island would need. The education ...

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