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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Narrowly Exploring the Need and Approval of Cloud Kitchen 
    Lavanya, B Latha; Alwis, A Chamaru De (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    A cloud kitchen can be understood as a 'delivery-only restaurant' that does not have a physical space for dine-in. It depends entirely on the online platform where one can place an order online or a mobile app. Due to the ...
  • The Need for Enhanced Coverage of Sustainability Reporting in Tertiary Education: Perceptions of Accounting Students from Private Universities in Malaysia 
    Dhifallah, Alaa Nabil Abdulatif (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the traditional system of reporting, only the financial results are discussed without focusing on the environmental and social impacts of organizational practices. However, this stance is changing with climate change ...
  • Needs and Concerns of Sexual and Reproductive Health of NeverMarried Women Over 35 
    Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    All individuals, whether single or married, have needs, but such fundamental and individual needs appear to be somewhat overlooked in single people. This is particularly true in countries where religion and cultural ...
  • Neighborhood Social Capital and its Related Factors among Older Adults 
    Arani, Zahra Aliakbarzadeh; Zanjari, Nasibeh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Despite the importance of neighborhood social capital in well-being and health outcomes, very few studies have focused on predictors of neighborhood social capital specially among older adults. This study sought to identify ...
  • New Educational Norm, Enhanced Learning? an Analysis of Online Learning Tools and the Capacity to Deliver an All-Encompassing Learning Experience 
    Suki, Nadiah; Kaur, Jasminder; Hussain, Ibiwani; Turner, Jason (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global pandemic has presented challenges and opportunities in relative equal measure across business sectors and Malaysian society. For education providers the pandemic accelerated the transition to the online platform ...
  • Nexus between Earning Management and Sustainability: A Paradigm from Emerging Economies 
    Akter, Rabeya; Toha, Md Abu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    To keep pace with the global agendas, sustainable business and ethical reporting of the earnings have received considerable attention from the academia and industries in the emerging economies. In previous literatures, ...
  • An NLP-Based Approach to Modelling of Consumers Perceived Quality and Intention to Recommend in Paid Massive Open Online Courses (Moocs): Mediating Roles of Consumption Emotions 
    Lan, Ma; Sharif, Saeed Pahlevan; Ray, Arghya; Wei, Khong Kok (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Paid massive open online courses (MOOCs), which dominants most commercial MOOC platforms, contribute largely to the sustainable development of quality distance education in supporting personal development, professional ...
  • Nurses' Family Caregivers' and Physicians' Perception of Dignity in Cancer Patients: A Qualitative Study 
    Bagherian, Samaneh; Helalbirjandi, Marzieh; Soorgi, Zahra (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Cancer is a major public health problem worldwide. Cancer is an experience associated with stress and anxiety that affects all aspects of a patient's life. Due to changes in daily functioning, roles and social activities, ...
  • Nursing Process Based on Johnson's Behavioral System Model in Patients with Multiple Sclerosis: Case Report 
    Payamani, Firuzeh; Cheraghi, Fatemeh; Borzou, Seyed Reza; Hojjatoleslami, Simin; Khatiban, Mahnaz (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Patients with multiple sclerosis need a comprehensive nursing care program because of the chronic and complex nature of the disease. Nursing models can provide a framework and goals for the nursing process to provide more ...
  • OLX: A STEP TOWARDS NEW BATTLEGROUNDS. 
    Ahmed, M. E.; Asghar, A.B.; Khan, A.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The case aims to understand the online classified marketplace in Pakistan. Online classifieds have become the new phenomena for businesses to adopt in the emerging economies. The case revolves around OLX (an online ...
  • Operational Risks and Financial Performance and the Context of Jordanian Banking Environment 
    Kaddumi, Thair; Almahadin, Hamed; Al-Naimi, Ahmad A. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Banking sector environment stability plays a crucial role in countries` economic development and its stability. The recent subprime financial crisis has unleashed and exposed the importance and the vital role performed by ...
  • ORDINARY SERVICE RECOVERY STRATEGIES VERSUS CUSTOMERS’ EXPECTATIONS AND INVOLVEMENT: A CASE STUDY ON SMALL RESTAURANTS. 
    Shahriar, S.H.B.; Hoq, M.R.; Rahaman, B.M.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Literature on service described, service recovery as actions that service provider firms takes in response to any service failure or service related problem and considered as one of the fundamental business strategies ...
  • Organizational Support and Turnover Intentions: A Moderatedmediation Approach 
    Sharif, Saeed Pahlevan; Bolt, Ester Ellen Trees; Ahadzadeh, Ashraf Sadat; Turner, Jason James; Nia, Hamid Sharif; Mohammadinezhad, Mobin; Kohestani, Daniyal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Aim: The current study aims to examine the moderating role of psychological ownership in the process that translates organizational support into nurses' turnover intentions through job satisfaction.Design: A cross-sectional ...
  • Outcomes of Egalitarian Gender Role Attitudes: A Systematic Literature Review 
    Priyashantha, K.G.; Alwis, A. Chamaru De; Welmilla, I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Egalitarian gender stereotypes or gender role stereotype change have emerged with the employment participation of females. Even this topic is in the discussion among the gender study researchers much, and there is no enough ...
  • Outlining the Challenges of Covid-19 Pandemic on Africa's Maritime Industry: The Case of Marine and Seafaring Professionals 
    Sackey, Anthony Djaba; Lee-Dua, Rapheal Ofosu; Tchouangeup, Bertrand; Segbefia, Joseph Elorm; Sackey, Abigail Dede; Lometey, Ben; Teye, Abraham A. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Failure to accord seafarers a 'Key Worker' status amid Covid-19 pandemic before the December 1, 2020, resolution, during moments of demonstrated selflessness (in food, medicines, consumables like Personal Protective Equipment ...
  • Outlining the Challenges of Covid-19 Pandemic on Africa's Maritime Industry: The Case of Marine and Seafaring Professionals 
    Sackey, Anthony Djaba; Lee-Dua, Rapheal Ofosu; Tchouangeup, Bertrand; Segbefia, Joseph Elorm; Sackey, Abigail Dede; Lometey, Ben; Teye, Abraham A. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Failure to accord seafarers a 'Key Worker' status amid Covid-19 pandemic before the December 1, 2020, resolution, during moments of demonstrated selflessness (in food, medicines, consumables like Personal Protective Equipment ...
  • Pandemic Narratives: Foucauldian Discourse Analysis of Messages Communicating the Non-Pharmaceutical Interventions as Covid-19 Mitigation Strategies 
    Cachuela, Maria Nornelyn L. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Built on the Foucauldian Discourse Analysis' (FDA) theoretical-methodological assumptions, and Jager & Maier's methodological toolbox on discourse, the study systematically illustrates and accounts the discursive formations, ...
  • Parents' Readiness for Pharmacist-Led Vaccination Programs 
    Pareã‘As, Trisha Nicole (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Vaccination is one of the most advancing forms in preventing diseases in our world today. Increasing the immunization coverage rate and decreasing any potential immunization errors makes parental decisions on immunization ...
  • A Path Analysis Model of Spiritual Well-Being and Quality of Life in Iranian Cancer Patients: a Mediating Role of Hope 
    Sharif Nia, Hamid; Lehto, Rebecca H.; Seyedfatemi, Naiemeh; Mohammadinezhad, Mobin; Kohestani, Daniyal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Maintaining the quality of life (QOL) is vital for adaptation to life-threatening and chronic illnesses such as cancer. Therefore, the evaluation and strengthening of personal psychological resources supporting QOL for ...
  • Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites 
    Kadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the booming of online shoppers in Malaysia, more e-commerce players such as Shopee and Lazada, are taking a step further to improve their platforms in gaining more customers. As such, many initiatives have been taken ...

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