Digital Repository

Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

Sort by: Order: Results:

  • Macroeconomic Determinants of Employment Elasticity of Output Growth in Kazakhstan Economy: An Ardl Bounds Testing Approach 
    Bhat, Javaid Ahmad; Ul Haq, Imtiyaz; Bhat, , Sajad Ahmad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Economic measures related to employment, particularly those measuring the economic capacity to produce adequate employment opportunities, offer useful insights about the wellbeing of any economy. The unemployment rate, ...
  • Macroeconomic Determinants of Youth Unemployment: Evidence from the Philippines (2012-2016) 
    Hermosilla, Althea Carmel; Nasrodin, Jamaliah; Omongos, Bon Winston; Panaob, Wedad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Youth is one of the most powerful forces and tools a nation can possess in order to advance its social and economic growth. However, youth unemployment remains a major problem in every country around the world and could ...
  • Macroeconomic Determinants of Youth Unemployment: Evidence from the Philippines (2012-2016) 
    Hermosilla, Althea Carmel; Nasrodin, Jamaliah; Omongos, Bon Winston; Panaob, Wedad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Youth is one of the most powerful forces and tools a nation can possess in order to advance its social and economic growth. However, youth unemployment remains a major problem in every country around the world and could ...
  • Malaysia Private Higher Learning Institutions' Graduate Employability: An Analysis of the First-Degree Graduate Tracer Study Reports 
    Seng, Law Chong (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The graduate employability issues have given rise to many policy implications in many developing countries' higher learning institutions, such as Malaysia. Among the graduates, the percentage of unemployed is higher as ...
  • Malaysia: The Impact of Covid-19 on B40 & M40 Groups 
    Ismail, Mohd Khairi; Munawarrah, Siti Nurul; Kumaran, Vikniswari Vija; Rani, Nor Zuriati Amani Ab; Thinagar, Sharmila; Sariffuddin, Syamsulang (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia is a constitutional monarchy with a parliamentary elected federal government in Southeast Asia with an upper-middle-income status. Malaysia is made up of 13 states, including 11 on the Peninsular Malaysia and two ...
  • Malaysian Medical Tourism: Weathering the Covid-19 Pandemic 
    Yusof, Norzayana; Rosnan, Herwina (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The novel Coronavirus (COVID-19) pandemic has imposed significant and unprecedented impacts in various sectors worldwide. Due to containment measures, the international tourism sector was expected to contract between 45 ...
  • Malaysian Tertiary Students' Intention to Engage in E-Learning During Covid-19 Pandemic: A Conceptual Framework 
    Wu, Ziou Hon; Tam, Y. L. Adeline; Lom, Hui Shan; Gan, Jen Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The outbreak of Covid-19 pandemic in Malaysia has affected all industries, including education. Due to the implementation of Movement Control Order (MCO) Phase 1 on 18 March 2020, the Higher Education Institutions (HEI's) ...
  • The Malleability of Implicit Beliefs of Creativity and Creative Behavior in Telecommunication Sector 
    Masood, Lina; Archimi, Carolina Serrano (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The role of creativity and innovation in generating a competitive advantage is fundamental to the continuous expansion of the competitive telecommunication business (Clò et al., 2020; Jarvenpaa & Välikangas, 2020). The ...
  • Management Challenges of a Tourist Destination. Towards the Smartification of a Heritage City (Coimbra, Portugal) 
    Ferreira, Carlos; Santos, Norberto; Silveira, Luiâ-S; Moreira, Claudete (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Coimbra is a tourist destination that had undergone significant changes in recent years, especially after 2013, when the Universidade de Coimbra - Alta and Sofia was inscribed in UNESCO's Representative List of World ...
  • Managing Market Knowledge and Environmental Dynamism When Internationalizing: Export Performance of Indonesian SMEs 
    Augustie, Cindy; Benmoussa, Mohammed Soufiane (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Despite growing body of research, the literature is inconclusive regarding the scenarios under which SMEs learn from their previous modes of foreign entry and how this learning process influences future mode choices. Based ...
  • MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY 
    Ray, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The Indian advertising business has evolved from being a small-scaled industry to a full-fledged one. The advertising industry in India is projected to be the second fastest growing advertising market in Asia after China. ...
  • Marketing Education: The Hybrid Experiential-Technology (Hybrid E-T) Learning Pedagogy for HOTS 
    Yin Ho, Jessica Sze (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Many studies in the field of marketing education have promoted various active learning approaches to build engagement and encourage higher-order thinking skills (HOTS) among marketing students. However, these studies were ...
  • Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider 
    Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Now, the service industry has impacted by the Covid-19 pandemic with low purchase intention. Company A is sole proprietorship company that provides a service in all aspects of plumbing and installation of pipes. The company's ...
  • MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017 
    Prabhakar, G. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3 million jobs every year and produce ...
  • MARKETING PROBLEMS OF WOMEN ENTREPRENEURS AND MARKETING EDUCATION. 
    Goswami, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Success of any enterprise depends on adequate marketing. Apart from quality products marketing also depends on adequate mobility, knowledge of market, adequate manpower to sale the product, advertisements or publicity ...
  • Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre 
    Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia has transformed the education system by launching the Science, Technology, Engineering, Mathematics (STEM) education and implemented the STEM in all schools in Malaysia at the beginning of 2017. Through exposure ...
  • Marketing Strategies and Customer Satisfaction: A Study on The Institute of Higher Learning in Johor 
    Rui, Sook-Fun Fong; Loh, Ying; Choi, Sang-Long (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The future of education industry is dependent on the university's ability to develop an effective marketing strategies, especially during the Covid-19 pandemic. Marketing strategies are the plans that enables the university ...
  • MARKETING STRATEGY FOR HOSPITALITY INDUSTRY IN THE NIGERIAN CONTEXT:“THE MARKETING MANAGER’S CHALLENGES” 
    Yahya, S.B. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Hospitality is an umbrella that describes all services (marketing activities) that entertain, friendly and generous treatment of guests or strangers in a given place at a given time. This industry embraces tourism, hotel, ...
  • MARKETING STRATEGY OF MSMES IN POST WAR MARKET: A CONCEPTUAL FRAMEWORK. 
    Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Purpose-The reason to produce this paper is to better understanding why many SMEs in Northern Provinces produce poor results and propose a model of marketing strategy for struggling MSMEs in the postwar situation, in Sri ...
  • MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL? 
    Kadri, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Sexuality and violence in the media have received significant attention by the researchers in communication studies. Unlike the extant literature, this research considers these phenomena as marketing instruments used by ...

Search Digital Repository


Advanced Search

Browse

My Account