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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Gender Disparity in Higher Education: Determinants of Reversed Gender Gap in Higher Education and Its Implications on Human Capital 
    Nyepit, Cliftton Baba Anak; Krishnaswamy, Jayaraman; Amin, Muslim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In higher education institutions, there has been a reversed gender gap in which there are more women than males. This gender gap threatens the development of human capital which is necessary for economic growth and social ...
  • Generation Z Shoppers Repurchase Intention towards Shopee Mobile Application 
    Boon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is important because it can contribute to a country's economy while also providing numerous benefits to consumers. With the advent of e-commerce, consumers' purchasing habits have shifted from in-store purchases ...
  • Getting Used to Being Alone: Compatibility with Singleness 
    Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent decades, the phenomenon of globalization has caused significant changes in social and cultural norms throughout the world. Specifically, this phenomenon appeared to cause the increase of never-married women in ...
  • A Global Research Trend on Franchisee in Franchising Literature: A Bibliometric Analysis 
    Bui, Thi Thao Hien; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Franchising has become a worldwide international business activity. Companies have tried to move from conventional business models to multinational ones since the beginning of the twenty-first century in order to leverage ...
  • Going Beyond the Normal: What it Means to be an Entrepreneur During Pandemic 
    Saxena, Sanjive; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID pandemic jolted the world from deep slumber by forcing business units to move beyond self-defined normal and embrace, adopt and create a new normal instead. In other words, broaden the horizon of business world. ...
  • Good Village Governance: Evidence in Indonesia 
    Sumarmi, Saptaningsih (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Government good governance is the most essentials performance measure that must be achieved. This is critical because, as a public servant, the government must hold itself accountable to the public. In a village government ...
  • Government Expenditure and Consumer Behavior in an Economy 
    Randhir, Rajendra; Verma, M. N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The relationship between government expenditure and consumer behavior has been extensively studied in economics and has a rich literature available to peruse. However, the main ideation of these hitherto conducted studies ...
  • The Government Initiative and Social Entrepreneurship in Thailand: Exploring the Role of Pracharath Rak Samakee 
    Margiono, Ari; Feranita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Similar to many countries in the Southeast Asian region, social entrepreneurship has a long history in Thailand. Co-operative, one of the oldest forms of social entrepreneurship activities in Thailand, has been around for ...
  • Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention 
    Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Advertising via social media platforms becoming popular recently due to vast increase of social media users. Social media users are daily exposed to variety of advertisements and this research explores how advertising ...
  • Green Manufacturing Practices among Manufacturers in Malaysia: Servant Leadership as a Mediator 
    Jamil, Nur Kamarul Hafiz; Alias, Zuraini; Muthukumarasamy, Mokana (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Green manufacturing practices (GMP) are eco-friendly practices that reduce environmental problems through production activities from the manufacturing sector. The United Nations has introduced sustainable development goals ...
  • THE GREEN MARKETING MIX FACTORS WHICH INFLUENCE GEN Y GREEN PURCHASE DECISION IN MALAYSIA : THE MEDIATING EFFECT OF GREEN CORPORATE IMAGE 
    Bathmanathan, V.; Rajadurai, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The green concept in a business is a fast growing element driving companies and decision makers to maneuver their business to meet stakeholder’s expectations. Business practices are intense in finding key elements to ...
  • Green Practices Adoption Behavior in an Airline Industry: Does Perceived Sacrifice and Perceived Consumer Effectiveness Matter? 
    Wong, Lim Jin; Sia, Joseph Kee Ming; Ling, Tonny Heng Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study attempts to investigate the influence of Theory of Planned Behavior (TPB) components on voluntary green practices adoption amongst airline passengers in Malaysia. Furthermore, this study aims to investigate the ...
  • Hope and Coping Strategies as Predictors for Mental Health amongst Malaysians 
    Kay, Hong Kah; Shan, Lim Hooi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Mental health has deteriorated ever since the beginning of the COVID-19 pandemic. The present study examined the predicting roles of hope and coping strategies (active coping, planning, seeking instrumental social support, ...
  • How Accounting Education is Likely to be Shaped by The Covid-19 Pandemic: Is Blended Learning the Future of Accounting Education? 
    Jassem, Suaad; Razzak, Mohammad Rezaur (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    A recent UNESCO survey indicates that among the most severely impacted sector of society due to the Covid-19 pandemic is the education sector overall, but particularly tertiary education. Higher educational institutions ...
  • How Green Knowledge Sharing Enhances Green Innovation: The Roles of Innovation Capacity and Knowledge Creation 
    Qadeer, Nosheen; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the current era, the business environment of the firms is changing day by day. Increasing trends in industrial growth and transformation are causing, many environmental problems like carbon emission, chemical wastage, ...
  • How Perceived Organizational Politics Influences Emotional Exhaustion: The Role of Psychological Safety and Knowledge Hiding 
    Shabbir, Aqsa; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Perceived organizational politics has been a great issue for every organization and is widely discussed in the literature as an antecedent of job stress, turnover intention, reduce organizational commitment, etc. Nowadays ...
  • HOW SHOPPING INVOLVEMENT GETS IMPACTED BY STORE FORMAT? 
    Uniyal, D.P.; Sinha, P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
  • HOW SOCIAL MEDIA MARKETING HELPS TO RETAIN BRAND EQUITY DURING PRODUCT CRISIS 
    Amin, H.; Javaid, K.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The main objective of this study is to explore how social media marketing help brands when brands facings crises. Brand equity is a priceless asset of companies. We formulate that Social media is one of the powerful tools ...
  • HUMAN RESOURCE MANAGEMENT PRACTICES AND SERVICE QUALITY - REFERENCE TO PRIVATE HOSPITALS IN SRI LANKA 
    Victor, L.D.; Kennedy, F.B. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The human resource management practices, which play a central role in the exchange relationships between the organisation’s management and its employees, are connected to every stage of the employment circle, and through ...
  • ICT Acceptance in Education during Covid-19: Analyzing the Mediation Role of Social Influence 
    Srivastava, Praveen; Srivastava, Shelly (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Education in India, whether primary or higher has largely been conducted with physical contact, classroom set-up, and in off-line mode. Learning with the use of Information and Communication Technology (ICT), though has ...

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