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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • E conomic Policy Uncertainty and Capital Expenditure Decisions: a Quantile Regression Approach 
    Rajhans, Rajni Kant (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Literature suggests that economic policy uncertainty negatively affects corporate investments but doesn't provide evidence of this effect across capital expenditure distributions. This paper explores the impact of economic ...
  • E-Healthcare, Well-Being and Innovation in Health Services and a System of Transition in Legal Context 
    Singh, Bhupinder (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-health denote the use of information and communication technologies for the improvement of health and healthcare system. With the advancement of technologies and internet users are rapidly increasing daily, peoples are ...
  • E-Learning and Its Role in Learning and Developing Nursing Education 
    Bagherian, Samaneh; Helalbirjandi, Marzieh; Soorgi, Zahra (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Abstract: Continuing to study in a clinical setting is challenging for all healthcare organizations. Virtual training courses, due to the flexibility of this educational system, provide a good opportunity to expand the ...
  • E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS 
    Ahmad, H.S.; Taha, S.M.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This paper illustrates a new electronic model for successful entrepreneurs. The authors have analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s marketing model & McKinsey’s consumer ...
  • E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB) 
    Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Currently, customers are highly supportive in adopting technological innovations, particularly during this pandemic of Covid-19, as they will have a higher belief and dependency in many online transactions. Online banking ...
  • Ecommerce Business Operations: Going Beyond Normal through Knowledge Management 
    Chopra, Ankita; Joshi, Navneet; Saxena, Sanjive (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The fusion of technology and ravaging pandemic has forced business units to move beyond the normal by the application and management of requisite knowledge needed to run business and to manage the customers. With the ...
  • Economic Status, Does Not Determine Postpartum Quality of Life. A New Finding in Mixed Method Study 
    Mokhtaryan-Gilani, Tahereh; Kariman, Nourossadat; Sharif Nia, Hamid; Doulabi, Mahbobeh Ahmadi; Nasiri, Malihe; Sokuti, Parisa (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background and the objectives:The postpartum period is a critical period associated with a series of changes in the woman that have social, mental and physical effects on her life. A careful follow-up of postpartum women ...
  • ECOTOURISM AS A GUARANTEE OF SUSTAINABLE ECONOMY IN DEVELOPING COUNTRIES: EXAMPLE OF THE REPUBLIC OF ARMENIA 
    Iskajyan, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The article discusses the common peculiarities, problems and perspectives of the tourism sector in the countries with developing economy using as a basis the growing socioeconomic significance and the ecological problems ...
  • Education in Opportunity: Rethinking the Crisis in a Positive Way 
    Khaled, Moslehuddin Chowdhury (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Most of the words around, are negative in tone when it comes to discussing the impact of the pandemic on education. It is quite predictable because education sector is the single largest sector facing the most of the lock ...
  • The Effect of Acupressure on Intestinal Function in Patients with Acute Myocardial Infarction under Primary Percutaneous Coronary Intervention 
    Kamali, Mahsa; Bagheri-Nesami, Masoumeh; Ghaemian, Ali; Moosazadeh, Mahmood; Esmaeili-Ahangarkelai, Nadali; Ghasemi, Fahimeh; Haghighat, Sahar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background and the objectives: Acute Myocardial Infarction patients are at risk for constipation, following the admission to intensive care units due to inactivity, use of drugs such as calcium channel blockers, diuretics ...
  • Effect of an Anger Management Program on Mental Health of Nurses Working in an Emergency Department 
    Bardsiri, Tayebeh Ilaghinezhad; Nassehi, Asra; Rafiei, Hossein; Batchelor, Jennifer; Jafari, Javad; Jafari, Mojtaba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Emergency nurses are exposed to workplace violence and mental health disorders. The present study investigated the effect of empowerment regarding anger management on emergency nurses' mental health. This intervention study ...
  • Effect of Covid-19 Pandemic Regarding the Academic Performance of Tertiary Education (Engineering Discipline) 
    Perera, Maddumage Poornima Lankani; Yatigammana, Kaushalya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to the pandemic of new coronavirus, which has changed to online education,many universities and colleges have globally prohibited teaching in the classroom. Theongoing cross-sectional study is examining the impact of ...
  • The Effect of CSR on Brand Loyalty: The Mediating Role of Brand Trust 
    Min, Kong Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rapid growth of Malaysia food and grocery retail industries have shown a significant concern for people, planet and earth. As the competitiveness of Malaysia food and grocery retail industries may influence consumer ...
  • Effect of Electronic Banking on Customer Satisfaction in Kwara State, Nigeria 
    Raji, Abdulmalik Ajibola; Zameni, Abdolhossein; Wakil, Muhammad Mansur Abdul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Effect of Electronic Banking on Consumer Loyalty in Nigeria's Kwara State was the topic of this report. The aim of this study was to decide the attributes of e-banking services that are essential to consumers, to explore ...
  • The Effect of Flexible Work Arrangements, Meaningful Work, and Perceived Organisational Support on Contextual Performance amongst Femaleemployees in Seychelles 
    Estrale, Annica Shella; Singh, Jugindar Singh Kartar; Ahmad, Noraini Bt (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Employees are core assets in any organisation to improve organisational performance and sustainability. More women are joining the workforce, and it is crucial for organisations to develop policies and strategies to improve ...
  • Effect of Foot Reflexology on Laboratory Tests After Kidney Transplantation Surgery: A Secondary Analysis of Parallel Randomized Controlled Trial Study 
    Dehghan, Mahlagha; Samarehfekri, Atena; Zakeri, Mohammad Ali; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The researchers in this study aimed to investigate the effect of foot reflexology on laboratory parameters, intake / output / weight and medication regimen after kidney transplant surgery. The research was a secondary ...
  • Effect of Government Efficiency, Infrastructure, and Resiliency on Economic Dynamism Among Cities in Mindanao (2017-2020) 
    V, Gavya; A, Seema (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Cities and Municipalities Competitiveness Index (CMCI) in the Philippines consists of four pillars namely Economic Dynamism, Government Efficiency, Infrastructure, and Resiliency. As Mindanao participates in the CMCI ...
  • THE EFFECT OF LIBYAN POLITICAL CRISIS 2013/ 2015 ON TOURISM BUSINESSES' MARKETING PERFORMANCES. 
    Elkrghli, Sabri G.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The paper seeks to attain the following objectives: (1) to develop a comprehensive construct to measure marketing performance of Libyan Tourism Businesses; (2) to investigate Libyan managers' attitudes towards businesses' ...
  • Effect of M-Health Apps on Breast Cancer Prevention and Treatment 
    Hosseinzadegan, Fariba; Noodeh, Farshid Alazmani; Amini, Mohadese (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background: M Health apps are a part of E Health applications and include the use of mobile communication technologies with support of health care functions, such as data collection, screening, health training, observation, ...
  • Effect of Oil Price on the Malaysian Economic Growth: Does Exchange Rate Matters? 
    Karunanithi, Kriskkumar; Ahmad, Mohd Naseem Niaz; Ngah, Wan Azman Saini Wan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Karunanithi, Kriskkumar,Ahmad, Mohd Naseem Niaz & Ngah, Wan Azman Saini Wan(2021) Effect of Oil Price on the Malaysian Economic Growth: Does Exchange Rate Matters?;Business Law, and Management (BLM2): International Conference ...

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