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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Demographic and Social Influence Moderations of Airbnb Guests in Malaysia 
    Chor, Matthew Lim Eng; Arumugam, Prakash V.; Krishnan, Anbalagan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    While there has been much development in the lodging market for Airbnb in Malaysia, the literature on the demographical segmentation and the impact of social influences remains understudied. Market research have shown that ...
  • Design Thinking & the Cognitive Neuroscience; A Review of Last Decade 
    Akhtar, Zubaa; Tariq, Adeel (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Considering increased importance of design thinking to solve complex problems, firms are increasingly incorporating design thinking in its operations and systems to introduce innovative products and services. In this regard, ...
  • Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components Retailer 
    Chin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Social media is booming massively, and it has become part of billions of people's daily live around the world. Hence, many firm use social media platform to reach out to bigger audience and increase brand equity. In Malaysia, ...
  • Detecting Fraudulent Financial Reporting and Predicting Business Failure Using Probabilistic Neural Network: Malaysia Chapter 
    Wen, Chue Kar; Sin, Tiong Jia; Shan, Lom Hui; Dyana, Chang Mui Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Methodologies with the integration of machine learning (ML) into fraudulent financial reporting (FFR) and business failure detection have been researched popularly globally however these ML methodologies were not popular ...
  • Determinant Factors Affecting the Innovation within the Organization in a Remote Working Environment 
    Perera, A.A.Y.V.; Withanaarachchi, Amila Amila (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Organizational innovation is a pre-condition for the successful utilization of inventive resources and new technologies. Organizational innovation helps organizations to gain a competitive advantage over competitors. It ...
  • Determinants of Consumer Purchase Intention for Electric Motorcycles in Pakistan 
    Khan, Saira Parvez; Khan, Rabeel; Khan, Maria; Ammar, Muhammad; Asif, Ozair; Moazzam, Muhammad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study focuses on investigating the measurable drivers of consumer purchase intention for electric motorcycles in Pakistani consumer market. This study has implications on understanding the bargaining power of emerging ...
  • Determinants of Technology Startup Valuation During and Post Health Crisis - A Qualitative Study in Investors' Perspectives in Malaysia 
    Yin, Ng Wai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The lockdown of economies during the COVID-19 health crisis had put a lot of countries including United States, India, Brazil, France, United Kingdom, Malaysia and others in alarming situations off-guarded. As of 9th August ...
  • Determinants of Visitors' Revisit Intention to the Philippines' Creative Tourism Attractions 
    Asperin, Lyla Dee Dela Pena (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Creative tourism has been a growing trend even before the COVID-19 pandemic. It is designed for small groups and is well-placed to contribute to post-pandemic tourism because it aligns with sustainable tourism and the ...
  • DEVELOPMENT AND EVAPORATION OF CUSTOMER LOYALTY: A NEW CONCEPTUAL MODEL. 
    Karunaratna, A.C.; Kumara P.A.P.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Customer loyalty has become a strategic tool in the highly dynamic and competitive business context. Due to the magnitude of its impact, loyalty is treated as the new mantra for sustained growth and profitability of the ...
  • Development of Augmented Reality Application for Mute and Deaf Children Based on Sign Language 
    Azman, Nur Atifah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There are deaf and mute disabilities not only in adults, but also in children between the ages of 3 and 5 years. Most of them have hearing issues. Hearing loss in children can be divided into two groups, where it occurs ...
  • The Development of Entrepreneurial Tendencies in Seychelles Higher Education 
    Suki, Nadiah; Jean, Mickael; Ahmad, Noraini (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Entrepreneurship has an extensively positive impact on the economic prosperity of emerging economies, from job creation and economic growth through the entrepreneurial ecosystem established in the Arab states (Aminova et ...
  • DIGITAL MARKETING AND NEW COMMUNICATIONS CHANNELS 
    Arnous, H. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (PatrutiuBaltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this ...
  • DIGITAL MARKETING IN THE BOOK INDUSTRY. 
    Nascimento, S.P.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing in the book industry has followed the same strategies. Digital marketing has scarcely been used by companies such as the Portuguese bookstore franchise Bertrand. Bertrand is one of the oldest bookstores in the ...
  • Digital Transformation and SMEs in Malaysia: Exploratory Reflections into the Employee Perspective of, and their Role in, Digital Transformation 
    Suki, Nadiah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Small and medium-sized enterprises (SMEs) are engines of national economic growth (Glonti et al., 2021), constituting at least 90% of businesses worldwide (The World Bank, 2021) and contributing around 50-60% direct and ...
  • Digital Transformation for Accountability Models: A Systematic Literature Review and Conceptual Framework 
    Hasan, Sohail; Vaio, Assunta Di; Hassan, Rohail (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital transformation plays an essential role in discovering accounting practices in private and public organizations to measure sustainable performance. This paper has three objectives. First, this paper investigates how ...
  • Digital Wallet Adoption During Covid-19 Pandemic 
    Wan Qi, Lee; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Omni-present internet access manipulates the current digital transformation. Electronic wallet or e-wallet payment is one of the transformations that has reshaped the traditional payment methods and changed consumers' ...
  • DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL 
    Weerasiri, R.A.S.; Dassanayake, P.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Sri Lanka is a gifted country with precious natural resources and strong cultural heritage which nurtured mainly by Buddhist philosophy. However, globalization by technology, liberalization of economy associated with ...
  • DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL. 
    Weerasiri R.A.S.; Dassanayake P. S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Sri Lanka is a gifted country with precious natural resources and strong cultural heri tage which nurtured mainly by Buddhist philosophy. However, globalization by technology, liberalization of economy associated with ...
  • Disentangling Organizational Challenges and Change in a Pandemic through Design Thinking 
    Xavier, Jesrina Ann; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The advent of design thinking as a tool for innovation and problem solving has led to its adoption in a range of organizations, especially during this Covid19 pandemic. While proponents of design thinking continue to focus ...
  • DO BRANDS MATTER IN BUSINESS-TO-BUSINESS MARKETING? A QUALITATIVE INVESTIGATION OF B2B BRANDING PRACTICES. 
    Mishra, S.S.; Sharma, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    For major part of 20th century, prevailing paradigm in B2B research considered branding as less relevant. Most researches adapted B2C brand equity models to explain B2B branding. Though post 2000 onwards the subject ...

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