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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Single Fibre Strength Test on Rattan as Natural Fibres 
    Saion, Mohamad Pazlin Bin; Yaakob, Mohd Yuhazri Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, rattan yarns are utilized in the furniture industry because they are readily available, inexpensive, non-hazardous to health, and biodegradable to the environment; hence, by utilizing it as a composites lasing ...
  • Smart Home : Home Industry Revolution 
    Setiawan, Keane Putra; Kamsin, ntan Farahana I (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, technology has become an essential part of human lives. Without the presence of technology, it can be argued that the human civilization will not be where it is now. Among the technologies, one of them was internet. ...
  • Smartphone Market Share Quandary: The Influence of Brand Familiarity, Perceived Quality, and Extrinsic Attributes on Perceived Risk 
    Ismail, Nurlida; Jambulingam, Manimekalai; Sheng, Ng Yinn (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, smartphone industry has grown remarkably, and smartphone has become an indispensable device that acts as a medium of communication, information, and entertainment. However, due to the availability of a ...
  • The Smuggler Next Door: Risk-Takers in a Music Festival 
    Ismail, Khairiah; Abdullah, Nawal Hanim; Zamzuri, Norol Hamiza; Abdullah, Abdul Rashid; Mahomed, Anuar Shah Bali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There is abundant research concentrating on the use of drugs at music festivals. It has been studied by numerous researchers that are focusing on the music festival organized in Australia, Portugal, Switzerland, Canada, ...
  • Social Entrepreneurial Intentions: A Cross-Cultural Comparison between UK and Malaysia 
    Yaacob, Aqilah; Ling, Gan Jen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Most comparative studies have been conducted in the context of entrepreneurship in general, very few comparative studies in relation to social entrepreneurship. The research objective of the study is to conduct a comparative ...
  • Social Marketing Altruistic Approach, Shock Appeal, and Risky Consumption Behavior Harming Others 
    Mukattash, Ibrahim; Thomas, Robert (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this research is to explore the long-term effect of shock appeal over a period of time in the context of social marketing altruistic approach (toward other people), in specific advertisements that includes shock ...
  • Social Media Advertising: How Effective Are You on Gen Y and Gen Z Consumers in Malaysia? 
    Mun, Brian Wong Kee; Yi, Chua Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The paper aims to assess the effectiveness of social media advertising on brand awareness, interest, desire, and action (AIDA) among Gen Y and Gen Z consumers in Malaysia. Ego involvement and brand popularity were incorporated ...
  • Social Media and its Impact on Mental Health During Lockdown Period of Covid-19 Pandemic in Bangladesh 
    Nandy, Amrita; Biswas, Mohona; Das, Joysree (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    During any pandemic, the cognitive response of people towards disease and to balance emotional sufferings and social distress is a vital challenge for a country. This study sheds light on the impact of the use of social ...
  • SOCIAL MEDIA DESCRIPTION VIA SOCIAL MEDIA TOOLS AND ANALYSIS OF 50 BIGGEST COMPANIES SOCIAL MEDIA USAGE IN TURKEY 
    Dogan, B.O. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The concept of social media is an important agenda for many profit and nonprofit organization. Social media has made it possible for one person to communicate with hundreds or even thousands of other people about product ...
  • Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform 
    Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly ...
  • Social Media Marketing Strategies to Enhance Brand Passion and Purchase Intention of a Bakery Supply Shop 
    Chin, Thoo Ai; Ibrahim, Noviani; La, Lee Yoke; Tat, Huam Hon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to Covid-19 pandemic, the new norm of retailing environment and consumer behavior has increased the usage of the Internet and social media drastically. Therefore, social media communication is very important in the ...
  • Social Media Marketing Strategies to Increase Purchase Intention of a Kindergarten 
    Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Businesses nowadays are facing competitive dynamics. Thus, digital technology or digitalization is an integral part to increase businesses' online presence. Due to the Covid19 pandemics, the kindergarten is facing the ...
  • Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic 
    Ganesan, Geetha Krishnan P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    As the world begins its slow turn from managing the COVID-19 crisis to recovering and reopening economies, it is clear that the lockdown has had a profound impact on people's way of life. New consumer behaviours span all ...
  • Society in The Covid-19 Economy: New Paradigms in Companies and Marketing Strategies 
    Simaes, Paulo F. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This text intends to analyze and critically reflect on the new paradigms that companies and marketing challenges in the face of a pandemic that has affected everyone. The central issues of the work relate materialism in ...
  • Spirituality: An Antecedent for Emotional Intelligence, Employee Satisfaction, Commitment and Performance 
    Mathew, George C.; Chamaru De Alwis,; Ramanathan, Hareesh N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Spirituality has been acknowledged as an important variable in the corporate world for complementing a meaningful environment and hence embraced the topic as a promising research area with a notion to offer fresh and ...
  • SPORT TOURISM DESTINATION MANAGEMENT MODEL: THE CONCEPTUAL FRAMEWORK KHON KAEN INTERNATIONAL MARATHON 
    Hamkhamphai, A.; Khawchaimaha, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    In Thailand, tourism invents important contribution to national revenue and employment whereby sport tourism is a new form of tourism that tourists’ characteristic is raising awareness of health, environment and social ...
  • A STAKEHOLDER PERSPECTIVE OF MARKETING AT THE BOTTOM OF THE PYRAMID (BOP) MARKET IN SRI LANKA. 
    Jayawickramarathna, W.; Rahman, K.; Mulye, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The nature of the BOP market in Sri Lanka is largely unexplored although there is considerable discussion on the impoverished consumer spanning over a decade of research in this area. BOP is a meso-level notion that ...
  • Startup Qualities as Influencing Factors in Funding Decision of Venture Capitalists: A Systematic Review 
    Yin, Ng Wai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Year 2019 marked the beginning of a tough era for all the people around the world with the outbreak of coronavirus disease that was first reported from Wuhan China. The coronavirus disease was later renamed as COVID-19 by ...
  • THE STRATEGIC PERSPECTIVES OF MARKET FOR ACCOUNTANTS: A CASE OF SRI LANKA. 
    Dabare, G .C.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    This research study is about the strategic perspective of market for Accountants in Sri Lanka. Sri Lankan Accounting education is consist with both academic and professional education. In Academic education sector for ...
  • STRUCTURAL MODEL OF CONSUMER BOYCOTT AGAINST ISRAELI PRODUCTS: EVIDENCE FROM INDONESIA. 
    Suhud, U. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    As a form of solidarity for Palestine, the president of the Republic of Indonesia and representatives of member countries of the Organisation of Islamic Cooperation (OIC), March 2016 in Jakarta, stated to boycott products ...

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