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1st-2016
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Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka
Wijegunarathne, K.V.D.J.K.B.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.
Madushanka, W.A.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.
Perera, K.R.T.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.
Senavirathna, W.S.M.S.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.
Madushani, J.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
Attanayake, N.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Perera, G.N.R. (6)
Attanayake, N.I. (1)
Madushani, J. (1)
Madushanka, W.A.I. (1)
Perera, K.R.T. (1)
Senavirathna, W.S.M.S. (1)
Wijegunarathne, K.V.D.J.K.B. (1)
Subject
Brand association (1)
Brand awareness (1)
Brand loyalty. (1)
Buying Behavior (1)
Celebrity Endorsers (1)
Consumer buying behavior (1)
Customer based brand equity, (1)
Face Wash (1)
Impulse Buying Behavior (1)
Luxury Fashion Products (1)
... View More
Date Issued
2016 (6)
Has File(s)
Yes (6)